The first KFC WOW member Planet store came to Shanghai to deliver life aesthetics and create quality life.

The first KFC WOW member Planet store came to Shanghai to deliver life aesthetics and create quality life.

Urban space aesthetics has gradually become a new trend pursued by the development of commercial real estate in recent years. Urban living space created by using different elements such as space sharing, creative aesthetics, light penetration and strong visual impact has increasingly become a new life experience for people's daily work, leisure and even commuting. Recently, with the opening of a new shared creative space-KFC WOW member Planet Store in Shanghai, it has successfully become a new online celebrity store in Shanghai. This member star store based on the offline experience of WOW members in Heping Film Capital, people's Square in Shanghai, has a vast space of more than 900square meters. Not only the appearance design is fashionable and full of space sense, but also the newborn coffee brand COFFii & 喜悦 and the famous e-commerce platform NetEase are strictly selected to live in it, hoping to bring customers a different retail experience and perform different urban space aesthetics.

Different store location and decoration to express KFC's brand-new retail concept

From the appearance and location, we can see that the style of the WOW Space member Planet store is quite different from that of KFC. There are no steps at the entrance, so that customers can walk into this special space; there are more entrances and exits than ordinary KFC restaurants, so that customers sitting in the store drinking coffee can communicate with the outside world at any time; the exterior wall is an integrated glass curtain wall, with a huge red KFC sign, showing a different sense of transparency at night when the lights are on.

Walking into the store, the first thing you can see is the huge atrium, which is extremely high. In addition to the surprising height, there is also a "small colored egg" hidden in this atrium. As long as you look out from a specific point of view of the atrium, you can see the KFC logo. Although the brands of the first floor and the second floor are different, they have a more unified decoration style, and KFC's iconic family bucket logo can be seen everywhere in the whole space. According to the person in charge of the construction of KFC: the high floor height of this planet store allows us to carry out some different designs, and in these designs, we also put the idea of hoping to communicate with consumers.

New Life Coffee Brand COFFii & 喜悦, which is located on the first floor, uses coffee as the medium to give customers a wonderful immersive experience through the words of baristas during blending. After working from nine to five, they still explore the world enthusiastically and with multiple interests and identities, so that inspiration can explode in every sharing and exchange. The shopping area on the second floor has a large number of NetEase's strict selection of goods, which can help customers improve their quality of life. Through the careful selection of daily appliances, they can tell everyone that good-looking and practical items do not need a very high price. If you live with your heart, you can feel the beauty of life.

COFFii & 喜悦, a brand of freshman coffee with both appearance and strength, let its inspiration explode.

New coffee brand COFFii & 喜悦 is committed to bringing consumers a cup of "fantastic coffee". From the rigorous coffee bean selection process, the focused coffee making process, to the professional and unique style of in-store design, as well as the attitude of baristas, COFFii & 喜悦 shows different coffee space for consumers.

COFFII & 喜悦 's own bean hunter travels all over the world to bring back coffee beans full of characteristics for customers. Each coffee bean has its own special story. At present, there are four kinds of limited hand-made coffee-Tara beads that taste as mellow as honey slightly tipsy girls, Yega Xuefei, who tastes fresh like a teenager with its own BGM, Antigua with a slightly charcoal-burning flavor like uncle Hu dregs with a story, and Panamanian roses that taste as sweet as a three-thirds sweet girl. In addition, the store will also launch a limited edition of the Coffee King every season. This season's limited selection of Coffee King is the Green Top Rose Summer from Elida Manor in Panama. This coffee bean has a unique flower and fruit flavor and is sold in the store for a limited time. In order to provide more different choices for consumers who like to taste fresh, the store also offers special coffee such as dirty coffee and nitrogen coffee.

Coffee lovers in addition to COFFii & 喜悦 can enjoy high-quality coffee, comfortable and spacious store space, bright and warm overall tone, coupled with professional baristas, bring a sense of relaxation for those who come to the store. The "&" symbol LOGO can be seen everywhere in the store, as if you are beckoning you who love a diverse life. In addition, COFFii & 喜悦 opened a second new store on the first floor of Meiluo City, Shanghai (1111 Zhaojiabang Road) on July 16.

Carefully selected, the member planet store brings cross-border life aesthetics to its members.

In recent years, the rapid rise of buyer brand collection stores in China has brought a new consumption concept for domestic consumers. KFC WOW member Planet Store is also determined to find more brands that members like for cross-border cooperation, so as to bring more complex experience to members.

The first stop of the WOW Space member Planet Store invited NetEase to strictly select and cooperate to open a shopping space based on household necessities. The design and construction here are inspired by the common aesthetic ideas in the two areas of food and home life, and aims to launch a minimalist and beautiful "member life experience space" for members. Here, there are no embarrassing promotions, only a comfortable shopping experience. You are free to touch and play with every item you are interested in in this space, regardless of the eyes of the waiter, the uneasy shopping experience is reflected incisively and vividly in WOW Space.

In the display space on the second floor, there are many products covering smart appliances, household appliances, kitchen utensils, cultural gifts and so on. All kinds of design styles are available, and the product functions meet various needs. KFC selects hundreds of popular products from tens of thousands of products for WOW members, implementing the simple but not simple creed into life, not only helping to choose difficult "exclusion options", but also saving everyone's time waiting for express delivery, bringing consumers a more real three-dimensional shopping experience. In addition, Yan Xuan and NetEase also specially launched the "joint limited goods" Delight Collection series, including aromatherapy gift boxes, stationery gift boxes and other good things of life. By touching these products in the second floor space, KFC members who love Nordic life aesthetics can feel the life concept shared by the two brands in the Delight Collection series, feel the real temperature and texture, and take the high-standard selected products as a bridge to develop unique customized products, so that KFC's concept extends from the dining table to the living space.

On a wall on the second floor, the KFC WOW space Planet Store invited NetEase Yan Xuan's design team to make use of a variety of strictly selected products without using a nail or screw in different specifications and colors, so that the products were staggered and spliced into a "strictly selected aesthetic wall" with uniform colors and tight seams. Like Tetris, products of different shapes and sizes are closely linked, showing incisively and vividly the simple and comfortable aesthetics contained in strictly selected products. Many customers who came to shop were surprised and took a group photo in front of this "online celebrity wall" one after another.

Facial scanning pays for smart retail and uses new technologies to achieve new experiences.

The selling point of the KFC WOW space Planet store is not only customized and popular products, but also payment convenience and intelligence, which can be paid directly by "facial scan". Relying on the smart store solution built by word-of-mouth of Alibaba's local life platform, coupled with the technology solution provided by Aliyun's IoT department and its ecological partner Shanghai China Card Company, through strong digital and intelligent capabilities, it provides a completely different quality consumption experience for the customers of KFC WOW space Planet Store. There is no annoying shopping guide here, and customers are free to choose and compare their favorite goods or coffee products in the space. When customers have finished their selection, they do not need to queue up for their wallets in the cashier area with a bag full of goods as they used to do in the supermarket. They just need to place the selected items on the intelligent unmanned checkout table next to them. The display screen on the checkout desk can directly display the information and prices of all goods, and consumers can choose facial scanning or code scanning to complete the payment of all goods. Relaxed, leisurely and casual, greatly enhanced the shopping experience of consumers.

From wallet to mobile payment, retail methods continue to upgrade and change with the change of payment methods. In the United States, the emergence of unmanned stores officially announces the arrival of a new retail era. This time, WOW Space Planet offers another possibility for the new retail era, creating an intelligent consumption scenario of "senseless payment" that consumers don't even need to carry. Here, every consumer feels the arrival of the next new retail era in advance.

KFC has been committed to bringing customers a new retail experience.

KFC WOW Space is an exclusive experience store tailored for WOW members by KFC, which aims to create an "independent planet" with a complex experience for consumers in busy cities. As the first stop of a new concept store, KFC invited NetEase Yan Xuan and COFFii & 喜悦 to choose the cultural landmark and Peace Shadow Capital of Shanghai, to gather food, shopping and coffee in the WOW planet to create a KFC WOW Space that provides a compound experience. The opening of the KFC WOW Space member planet store is to convey to consumers: a good life does not need to be expensive, in KFC WOW Space member star store. Everything becomes very simple, you can experience the convenience of enjoying food and beauty right away, and good quality can also be very simple.

In the future, KFC will also cooperate with more brands, invite them to stay in the new KFC member Star Store, strive to build KFC member Star Store into a new retail model, and strive to spread this model all over the country, so that every KFC customer can easily enjoy the beauty of high-quality life.