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Panamanian Coffee Manor introduces boutique Coffee Manor-- Caesar Louis Casa Ruiz

Published: 2024-11-02 Author: World Gafei
Last Updated: 2024/11/02, Professional coffee knowledge exchange more coffee bean information please follow the coffee workshop (Wechat official account cafe_style) introduction: founded in 1979 by Casa Ruiz, S.A., is a business started by the Ruiz-Arauz couple, in recent years their next generation has gradually joined the management class. Founder Plinio Antonio Ruiz Gonzalez was born in 1922.

Professional coffee knowledge exchange more coffee bean information please follow the coffee workshop (Wechat official account cafe_style)

Introduction:

Founded in 1979, Caesar Louis (Casa Ruiz, S.A.)

It was started by Mr. and Mrs. Ruiz-Arauz.

In recent years, their next generation has gradually joined the management.

Founder Plinio Antonio Ruiz Gonzalez was born in 1922.

He is a second-generation coffee farmer in Pokuit, Panama.

Childhood is surrounded by coffee trees and orange forests.

At the beginning, the coffee business of the family was not very smooth.

Change to flower planting and trading as an important business.

After graduating from primary school, Ruiz went to a continuing school in Guatemala.

But a year later, he returned to his hometown due to economic factors.

To help my mother run the family farm.

A few years later, Ruiz began to trade in fruits and vegetables.

To this end, he has traveled all over the country with more than 20 years of trade experience.

Coupled with the unique environmental conditions in which Pokuin is located in the nepotism of Mount Baru

It has always been a famous coffee producing area.

The coffee business has once again become the most important business of the Ruiz family.

Elisa Arauz de Ruiz and Ruiz married in 1957

Then she became the mother of four.

Also assist the husband in running the family business, whether in the late 1960s

There has been remarkable growth in the coffee business or the vegetable and fruit business.

But the Poquet flood in 1970 took a sharp turn for the worse

The home is devastated, and the career is full of waste waiting to be done.

It took two years of hard work for coffee to get back on track.

Ruiz cooperates with the baker for export

The business potential of the international coffee market since the 1970s

Greatly attract investment from local coffee farmers

The coffee farmers in Pocket insist on following tradition.

Grow coffee in a way that is friendly to the environment, natural shade and other ways to maintain the ecological environment

Select traditional varieties suitable for local growth (such as Tibica)

Seek sustainable operation to produce high-quality coffee.

With enthusiasm for coffee and ambition in the international market

Ruiz continues to expand its business territory.

From planting and treatment to marketing and export trade

Casa Ruiz, S.A. Integrate the whole industrial chain

Focus on the growing boutique coffee market

In addition to their own farms, but also with high-quality estates in the Pokuit area.

Or small farmers form a cooperative organization.

So far, more than 300 small farms have joined.

The partners include traditional manors with a long history.

Finca Berlina, Maunier Estate, Panamaria, Ruiz Organic.

It is a high-quality farm that has been recognized repeatedly in Zaidu.

There have been very good results in the Best of Panama Cup test bidding over the years.

Years of hard work and efforts to improve production quality

Casa Ruiz, S.A. The product has become synonymous with high-quality Panamanian coffee. Ice.

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