How fast is Luckin Coffee? The number of stores has exceeded 1100!

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How fast is Rui Ling?

How can you run so fast in the present tense "Little Blue Cup"?

Beijing, Shanghai, Guangzhou, Shenzhen, Tianjin, Chengdu, Chongqing, Fuzhou, Hangzhou, Jinan, Nanjing, Wuhan, Xiamen, Xi'an.

In these 14 cities, in the bustling business district or office buildings, you can always find one or more white-lipped deer as the LOGO of Luckin Coffee, may be in business, may be under renovation, you may think, how unwittingly, like thousands of trees and pears in full bloom?

70 billion RMB-300 billion RMB

According to the International Coffee Organization, the United States is currently the world's largest coffee consumption market, with annual consumption of about 3 trillion yuan, while in 2015, the Chinese coffee market consumed 70 billion yuan, only 2.3 per cent of that of the United States. But China's coffee market is growing at 15 per cent a year, well above the global average of 2 per cent and is expected to reach 300 billion in 2020.

Although most Chinese people drink instant coffee for a long time, this situation has also changed: in 2017, China imported 222000 tons of coffee, and the proportion of instant coffee dropped from nearly 90% in the past to 50% now. the import of roasted beans and coffee powder is 10 times that of five years ago! This shows that the demand for fine coffee and freshly ground coffee drinks continues to grow, and the coffee market has great potential for growth.

Perhaps it was with insight into all this that Luckin Coffee landed on the beach so quickly. In 2018, if there is anything big in the coffee industry, it is the magnificent debut of the "small Blue Cup", which not only rises in the new retail industry, but also takes the traditional coffee bosses by surprise.

200 million daily active users and 2 million coupons

Some people say that it is the combination of Alibaba and Starbucks (special reading) that makes Tencent restless, so we must do something in the coffee industry, but the truth may not be as simple as we see. Back in April, Luckin Coffee partnered with Tencent on a pop-up store for goose factory employees, which sells not so much coffee as cool techs: facial scan for coffee-employees upload photos to RTX, scan their faces and get a free cup of freshly ground Master Coffee.

In early September, Luckin Coffee and Tencent announced to the outside world that they had reached a strategic cooperation. Lei Maofeng, deputy general manager of WeChat Pay Operations Center, told the media that they hoped to explore "smart retail" with Ruixing through AI, data capabilities, etc., including intelligent store location, ordering, dispatch, ordering, quality control, service and other aspects, and combine data to achieve accurate marketing. At present, the two sides will improve the efficiency of store service through buffet order and takeout services on the basis of Mini Program, which has more than 200m daily active users.

Tencent is one of the largest Internet integrated service providers in China, and Wechat is the world's largest Internet social platform. Luckin Coffee WeChat Mini Programs conducted a two-week pre-test in August, during which 2 million people have received coupons, indicating that Tencent has a considerable prospect of using the social attributes of Wechat to empower Luckin Coffee.

1100 + shop, 26 million cups of coffee

Luckin Coffee started trial operation in Beijing and Shanghai on January 1 this year. By the time it officially opened on May 8, it had completed the layout of 525 stores in 13 cities across the country, making it the second largest chain coffee brand in China. In July, Luckin Coffee completed another round A financing of US $200 million, becoming the only unicorn in the domestic coffee industry. In August, he began to enter the light food market. In September, he announced a strategic cooperation with Tencent and began the arrival of Xi'an, the 14th city. The number of stores has exceeded 1100. At this rate, the goal of completing the layout of 2000 stores by the end of the year is just around the corner.

According to the data released by Lucky, during the more than four months of trial operation, a total of 5 million cups of coffee were sold, and in September, four months after the official opening, the sales volume reached 26 million! Such an increase may only be explained by "Chinese speed".

18 minutes, 0.4%

In terms of user experience, the experience that many people give away with lucky coffee order is, "Why did it come so soon?" I haven't put down my phone yet! "

Not to mention whether we spend too much time browsing our mobile phones, Luckin Coffee's operational efficiency is very high. The average delivery time used to be 26 minutes and 44 seconds, which is already very short, but now the average delivery time can reach 18 minutes, and the delivery delay rate has been as low as 0.4%. During the trial operation period, this figure has reached 26%.

We all know that when we run 100 meters, the faster the speed, the harder it is to improve, especially if we want to improve the speed in 10 seconds. Can also greatly shorten the delivery time within half an hour, it can be seen that "Little Blue Cup" has the real ability, in addition to the support of the intelligent operation system, the intensive layout of offline stores has also contributed a lot. Luckily, through the return visit of APP and SMS, the user satisfaction reached 99.3%. This is basically the "agreed" rhythm.

Since Luckin Coffee appeared in public view, there have been new trends and changes every few weeks. The Little Blue Cup, which was born in the Internet era, has not been idle for a moment. It has always been the "progressive tense of the present" and has a new look in the blink of an eye. In the future, perhaps only artificial intelligence can guide the evolution path of this white-lipped deer.

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