Luckin Coffee drove into the Sinopec gas station, how can Luckin Coffee's "infinite scene" play?

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Between driving and resting, looking for a steaming cup of freshly ground coffee in a gas station convenience store is refreshing, but you can only wait for bottled coffee, instant coffee, or even coffee! It is believed that countless coffee lovers have left because they could not find freshly ground coffee when they stopped at gas stations and rest stations.

Fortunately, finally waiting for the "Little Blue Cup"! On October 9, Sinopec's first new-generation easyJet convenience store with the theme of "Wisdom and convenience" was unveiled at the gas station on the South Ring Road in Hangzhou.

Among them, nothing attracts more attention than Luckin Coffee's "shop in the store". The store recruitment adopts the dual-brand store trick of "easy Store + Luckin Coffee", covering an area of about 15 square meters. As "let professionals do professional things" said, compared with the self-made coffee model that easy Jet has tried before, Luckin Coffee is more professional and convenient, not only can provide master coffee that is more suitable for Chinese tastes, its "unlimited scene" strategy is also in line with the positioning of easy Jie "gas station convenience store".

Compared with the "social space" of traditional coffee brands, Luckin Coffee puts more emphasis on meeting the needs of customers in various scenarios in the mobile Internet era, by opening different types of stores to meet the diversified needs of users. Among them, there are flagship stores and leisurely stores that meet users' offline social needs, quick pick-up stores that serve business people, and takeout kitchens that meet customers' delivery needs. Through the differentiated store layout, Luckin Coffee will achieve all-round coverage of consumers' daily life and work needs.

And Luckin Coffee in addition to flagship stores, leisurely stores, fast access stores, takeout kitchen stores and other fixed models outside the many attempts to open a shop, but also the "infinite scene" incisively and vividly.

If Luckin Coffee accurately grasps the consumption scene of coffee in the fast-paced life through the rational layout of flagship stores, leisurely stores, fast-access stores, and takeout kitchen stores, it turns the past "people looking for coffee" into "looking for coffee." make a good cup of coffee accessible, so that the concept of "infinite scene" takes root in the hearts of the people. Then, the organic combination with the Internet is luckin coffee's unremitting exploration of the "infinite scene". The luckin coffee after the blessing of Internet cool techs makes "Coffee and people" more possible.

Tencent teamed up with Tencent to launch a "facial scan" to get coffee, triggering "Goose Mountain Goose Sea": Tencent employees only need to perform facial recognition and confirm their identity to get master coffee made by Andre, the WBC champion barista.

Hold Huawei Cloud, "compare the heart" to get coffee: through Huawei Cloud EI (enterprise artificial intelligence) technology for three-dimensional gesture recognition, as long as "compare the heart" in front of the screen, you can get a cup of luckin coffee for free, and each coffee has a unique gesture password to perform the magic of AI magic!

Combined with real machine technology, the unmanned car "real yellow horse" was introduced into coffee takeout to make a romantic appointment on campus, and then joined hands with Cheetah to launch "Robot Coffee" at the World Robotics Congress. the whole brewing process is completed by the robotic arm, perfectly reproducing the movements of Master Luckin Coffee and making it replicable. With the combination of drones and robotic arms, luckin coffee broke the limitation of "people" in hand-blended coffee and once again made a bold attempt in the "infinite scene" to promote coffee sales to enter the "unmanned" era.

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The attribute of Luckin Coffee's "technology fanatic" is undoubtedly a sharp weapon to realize his "infinite scene". With the blessing of modern science and technology, coffee is no longer just a simple drink, but gains more social and entertainment properties. and then emerge a larger modern coffee consumption market.

As a new force in the coffee consumption market, the consumption demand of young people is naturally the top priority covered by the "infinite scene". Where there are young people, there is luckin coffee. In addition to coffee shops, office areas, university campuses, leisure / parties and other regular scenes, exhibitions, sports scenes and large-scale events are the "hardest-hit areas" where coffee demand has not been met for a long time.

Luckin Coffee successfully grasped this pain point and took the initiative to participate in consumer scenes such as exhibitions, making the social life of young people more enjoyable.

At the Beijing Film Festival, we shared the "Little Blue Cup" with many movie stars, and luckin coffee could be seen in the red carpet area and preparation area of the opening ceremony.

At the Beijing Auto Show, a cup of Master Coffee narrowed the distance between car fans and exhibitors.

At the same time, "Hiti" 2018 Beijing Marathon and 2018 China Open Tennis Championships have become officially designated coffee brands, providing freshly ground coffee and drinks and light food services to spectators, athletes and staff, fully reflecting the characteristics of coffee "health drinks". Determined to be a cup of professional and healthy coffee loved by young people, positive and energetic.

Under the scene-oriented and fragmented way of life, it can be said that consumers' demand for coffee has long broken the restrictions on time and place, and the scene of coffee consumption is "only unexpected", while Luckin Coffee has proved again and again that "it is not impossible."

On October 15, Luckin Coffee entered seven new cities in Ningbo, Suzhou, Changsha, Zhengzhou, Qingdao, Wuxi and Dalian. 80 + stores opened one after another, and the layout of 2000 stores is planned to be completed by the end of the year! "Infinite scene" is extending at an unparalleled speed. Where is the next scene of coffee consumption? Look forward to the "Little Blue Cup" to give us a new answer.

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