The coffee delivered by "Father Xing" is hot online in Wuhan and delivered to the hand in 20 minutes.

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In August this year, Starbucks and Alibaba CP announced that they had reached an omni-directional and in-depth strategic cooperation. Starbucks, working with Ali ele.me, has started delivering coffee and plans to cover more than 2000 stores in 30 major cities by the end of this year (Changjiang Daily reported on Aug. 2). Recently, "Father Xing" delivery coffee has been hot online in Wuhan.

The price of coffee is the same as in the store.

Deliver it to the hand in 20 minutes

On the 1st, the reporter opened ele.me APP near Wanda Square in Han Street and searched for "Starbucks", which showed common drinks and simple meals in various stores, such as lattes, American coffee, Frappuccino, sandwiches and so on. However, there is no cappuccino and other drinks with milk bubbles on the page.

The reporter placed an order for a cup of American coffee and chose "hot" and "large cup", 27 yuan, the same price as the store, and the distribution fee showed 9 yuan.

In about 20 minutes, a takeout will deliver the coffee. The reporter found that the coffee was taken out from a specially customized hot and cold separation delivery box with a double lid. A reporter from the Yangtze River Daily turned the coffee cup upside down without spilling it. The takeout guy said that most of the customers who placed orders for coffee were office customers, and some consumers used more than a dozen cups to share at the meeting. "the peak is after ten o'clock in the morning and after three o'clock in the afternoon."

The delivery box and cup lid are specially made.

Cappuccinos with milk bubbles are not delivered.

As for the design of takeout equipment, Starbucks people said that the delivery box and cup lid are specially made. Take the hot American style as an example, because of its high temperature, it is necessary to design an air hole on the lid to let the steam out, and at the same time, it is necessary to prevent coffee from leaking from the air hole during the delivery process. To this end, Starbucks packaging engineers after more than 2000 drinks repeated tests, repeated comparisons in five design directions, and finally finalized the special hot drink cup lid. The inner layer of this double-layer cup lid has a small circular reflux box, and the liquid sloshing during delivery will flow back into the cup through a small hole in the reflux box. The wavy baffle in the cup lid can increase the gas buffer force.

The special cold cover also has another ingenuity. The cross incision on the cold cover is not completely cut, so that there is no need to seal and spill.

For some drinks that are not online, the other party said that some drinks that are not suitable for delivery will not appear on the delivery menu until a perfect solution is found. Cappuccino, for example, is not available for delivery because it is difficult to keep the foam in good condition during transportation.

The distribution fee of 9 yuan is a little expensive.

It will be launched one after another in the future, and it will not cover every store.

Compared with the general delivery fee, within three kilometers, the reporter compared that the fruit is about 2 yuan, the meal is about 4 yuan, McDonald's and KFC are 9 yuan.

As for the somewhat expensive distribution fee, Starbucks people responded: the fee is determined after a comprehensive evaluation and consideration of the industry average.

"Price is only one of the factors that customers consider when judging the value of products and services, and Starbucks provides services and experiences that match pricing."

At present, Starbucks stores in Wuchang Han Street, Hankou Lake, M+ Shopping Mall and other places have launched online delivery services.

As for whether all the stores will do online delivery business? Starbucks people said that in the future, it will also cover the main urban area of Wuhan, but not every store will be held. For example, there are two stores close to each other, and only one store needs to be online to cover nearby residents.

Since Starbucks opened two new stores in Qunguang Square and Air Road New World in Wuhan in 2008, the world's largest coffee company has expanded at an average rate of nearly 10 new stores a year in Hubei, according to Starbucks' Chinese website. In the same period last year, Starbucks had more than 70 stores in Wuhan, and now it has risen to more than 90.

In addition, Starbucks will also work deeply with Box Horse to build Starbucks "take-away Star Kitchen", the first delivery kitchen for Box Ma Xiansheng, based on its new store-centric retail distribution system. Starbucks' move is undoubtedly planning the distribution of new stores and "delivery" in the Chinese market, targeting people from individuals to families, gradually infiltrating community consumer groups. Starbucks "delivery Star Kitchen" will be stationed in more cities, including Wuhan, this year.

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