new trend in the industry| Milk and sugar are obsolete? Creams and sweeteners are the new favorites in coffee mates.

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The rapid development of coffee products has led to the rapid growth of cream and sweeteners!

Coffee is experiencing large-scale growth, and consumers are looking for new ways to enjoy their coffee. Plant-based cream, advanced RTD selection and shelf stability are all noteworthy trends in the coffee industry.

Coffee condiments are evolving according to consumer trends and coffee shop menus. Cream and sweeteners have gone beyond traditional milk and sugar, reflecting the growing coffee industry.

At the 2018 National Association of automatic Sale (NAMA) Coffee, Tea and Water Show in New Orleans this month, Datassential analysts revealed the company's representative study of home coffee condiments (AH) and non-home coffee condiments (AFH).

83% of consumers are interested in plant food.

The data showed that 64 per cent of people added cream to their coffee, whether AFH or AH,41% AFH and 37 per cent of AH used sweeteners, 33 per cent of AFH and 30 per cent of AH used both cream and sweeteners, and 6 per cent of AFH and 2 per cent of AH used seasoning syrup.

In these categories, Datassential found that at least 83 per cent of people were interested in using vegetable cream or milk in coffee. About 34% of people use it regularly, 33% use it sometimes, 16% have never used it, but say they are willing to try, and 17% are not interested.

But it is not enough to look at plants, because different kinds of cream dominate other types of cream. Basic foods such as almonds, soybeans and coconuts remain strong, but are facing competition from emerging flavors such as oats, flaxseed, quinoa, marijuana and kiwi seeds, especially among female Generation Z and millennials.

Most young people have tried almond cream (67%) and soy cream (52%), but they are also interested in the less popular rice cream (38%), sesame cream (37%), hemp cream (36%) and pea cream (32%).

Functional flavor

Of all ages, almond drinks are the most successful. It grew by 356% in 4 years, 0.2% in 2008 and 2.6% in 2018. About 91% of people know it, 55% have tried it, 16% have tried it many times, 37% like or love it, and 16% don't like or hate it.

Compared with the past few years, the most popular cream flavors remain basically the same: French vanilla, hazelnut, caramel, Irish cream, chocolate, festive or seasonal Italian almonds, and AFH is used more than AH in each category.

Datassential also said that consumers tend to believe that vegetable cream is healthier, more natural and tastes better than dairy products. They mix them into ordinary coffee and become new popular flavors such as Padan almond tea, peanut butter, milk caramel and Mexican hot chocolate.

Functional ingredients also play a role in coffee, tea and other beverages, including turmeric (166%), bee pollen (64%), ginger, seabuckthorn, activated carbon and collagen.

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