Luckin Coffee launches Meituan takeout, 21 cities can enjoy distribution service.

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Luckin Coffee, who has just announced the completion of financing, has made a new move. On December 18, Luckin Coffee, who has maintained independent development since its inception, has launched Meituan takeout, and the reporter can also search Luckin Coffee stores on Meituan takeout platform. An industry analyst who spoke on condition of anonymity believes that Meituan and Alibaba had contact with Starbucks takeout before they announced their cooperation, but in the end, Starbucks takeout failed to marry with Starbucks. Luckin Coffee and Starbucks are full of gunpowder in the coffee market. In the field of takeout, the dispute between the two giants of Meituan takeout and ele.me is endless, and this cooperation between Luckin Coffee and Meituan is likely to push the coffee takeout dispute to white-hot.

Recently, there has been constant news that Luckin Coffee and Meituan Dianping have reached a cooperation to distribute coffee and other food to customers through Meituan takeout.

Now that the news has been confirmed, Luckin Coffee responded to the media that in early December, Luckin Coffee launched Meituan takeout in 21 cities, and users can place orders through Meituan to buy Luckin Coffee. At the same time, Meituan takeout is also the only designated takeout platform for Luckin Coffee. In this cooperation, the two sides will activate more potential coffee users and consumption scenes through resource sharing, and increase the consumption frequency of coffee users.

The author has experienced that Luckin Coffee has indeed been online on Meituan takeout, and the storefront is displayed as a "new store". In terms of product categories and prices, Meituan takeout is consistent with Luckin Coffee's own APP, Luckin Coffee and WeChat Mini Programs. At the same time, Luckin Coffee also has strong discounts on Meituan takeout, such as "40 minus 20", "60 minus 30", "80 minus 40" and so on, while the distribution fee is "55 minus 6".

According to the data, Luckin Coffee is positioned as a new retail coffee operator, setting up four types of flagship stores, leisurely stores, fast access stores and takeout kitchen stores according to different consumption scenarios, combining "pick-up + takeout" and "online + offline" to promote their own APP, and customers can only order through APP.

Relevant data show that in less than a year since its establishment in August this year, Luckin Coffee has opened more than 800 stores, has more than 3.5 million customers, has sold more than 18 million cups, and has been valued as high as 1 billion US dollars. Not long ago, Luckin Coffee announced the completion of round B financing of US $200m, with a post-investment valuation of US $2.2 billion. Pleasure Capital, Dawei Capital, GIC (GIC), China International Capital Corporation and others participated in this financing.

Before cooperating with Meituan takeout, Luckin Coffee's takeout order can only be placed through its own app, and then delivered through Shun Feng. The cooperation with Meituan takeout will increase Luckin Coffee's distribution capacity and increase competition in China's takeout market.

In August this year, Starbucks reached a comprehensive strategic cooperation with Alibaba Group. According to the cooperation agreement, Starbucks can use several business lines under Alibaba to develop its coffee distribution services in China. Including food delivery platform ele.me and supermarket chain Ma Xiansheng, Starbucks plans to cover more than 2000 stores in 30 cities by the end of the year.

At that time, Meituan was known as a major "weapon" of ele.me against Luckin Coffee takeout. Now, Starbucks takeout has Luckin Coffee, and the war between the two sides will further escalate.

Article source: driving China

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