American coffee brand Superthing creates distinct packaging design with exaggerated surreal illustration style.

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Superthing, a coffee brand located in Austin, Texas, USA, has newly released a series of exaggerated and surreal coffee packaging designs, echoing the current popular aesthetics of minimalism and lack of color in the coffee industry, creating a unique and distinct product image, looking forward to taking the brand to another extreme.

Photography / Rodrigo Chapa

The new series of coffee packaging takes abstract comics and illustrations as elements; with strongly contrasting colors and various patterns, it constitutes a fashionable coffee packaging; at the same time, it conveys interesting, surreal and top visual feelings.

Photography / Rodrigo Chapa

Photography / Rodrigo Chapa

The brand name "SUPERTHING" is the inspiration for the creation process of coffee packaging, and the team tries to define the extended meaning of "super". Through different ways of expression and exaggeration, explore the illustration as the form of expression, the use of a variety of shapes and colors, with an impressive packaging effect.

Logo itself is also a kind of superthing, which is set as a dynamic logo, changing in different packaging types, so that the English letters in Logo are arbitrarily highlighted in every wonderful packaging design.

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