Brand orientation and Enterprise Culture of Cafe

Opening a coffee shop of our own is the wish of many people who like coffee and love life, so we find that there are more and more coffee shops around us, such as literary style, simple style, business style, advocating leisure theme, and so on.

Most of the people who set up coffee shops are of the type of love, who can play with coffee while working; there are also some people who think that coffee shops have low beverage costs and high profits, and want to seek certain development in this way; regardless of any investment, people dream of a return in the future, and losing money is something that no one wants to encounter. Therefore, the coffee shop brand, culture, products, are inseparable parts!

Coffee shop brand level directly determines the main groups of customers, birds of a feather flock together, to create a suitable for their own characteristics of the coffee shop brand is a long-term war. Then the level of the brand is not groundless, what is needed is the drive of corporate culture, so the packaging of brands and products go hand in hand.

Once there was a coffee shop, the feeling after entering was basically to pay for a drink, no honorific, no smile, no music, no staff, no regulation, not to mention the corporate culture. customers can't find any feeling of being served. Coffee shop consumption is for a relaxed, a feeling consumption, if not, why spend dozens of yuan for a drink? It would be better to go to the supermarket and buy a bottle of orange juice. In such a coffee shop, his brand and culture are vacant.

There are also some coffee shops, positioning low-end, highlighting the theme of family culture, is a very good choice. Nowadays, young people work hard and ignore their families. This kind of coffee shop family culture reminds every consumer that it is actually a very good choice. The themes of filial piety to parents and family affection are highlighted everywhere in the slogans of entering the door (those who are not filial to their parents!), toilet articles and periodicals, books and magazines. At least everyone who comes to spend can feel the heart of the shopkeeper, and everyone can be driven by this atmosphere unconsciously, which can be regarded as a kind of positive energy transmission.

Personal summary:

Brand to determine the main source of customers; culture to shape the image of coffee shops; product quality is the most fundamental foundation. Therefore, any coffee shop needs to create these vacant parts together!