How's the capsule coffee? is it good? Capsule coffee also has boutique coffee beans?

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The word convenience is not likely to have anything to do with the third wave of boutique coffee, after all, this kind of coffee pays so much attention to details, including "production of origin", "baking degree", "extraction method", "sustainability" and so on. This is usually what you think of when you hear about boutique coffee.

As a result, capsule coffee, which puts a greater burden on the environment, is often despised by the third wave of coffee proponents.

But as consumers tend to have a convenient experience, both boutique coffee and capsule technology need to find a way to overcome this change. after all, this is a market trend, and not doing so will lose a lot of business opportunities.

Understand the consumer groups of capsule coffee

In 2017, the NCA of the National Coffee Association pointed out that less than 30% of adults use single-cup coffee makers to make coffee, but don't get too excited. You might think this includes V60 filter cups, Kalita or other hand brewing methods, but NCA actually counts single-cup coffee makers in a separate category.

In this case, "single cup coffee maker" usually refers to capsule coffee, such as Keurig, Nespresso.

The same report also points out that single-cup coffee makers are becoming more and more common in families, companies and even hotel rooms.

Then why is capsule coffee becoming more and more popular? According to a 2017 survey of adults in the United States, Britain and Germany:

"easy to make coffee" is the main reason for choosing capsules in Britain and the United States, while Germany is the secondary reason.

"the taste of coffee" is the main reason why Germany likes capsules, while Britain and America is the secondary reason.

"quality" and "value for money" are the third and fourth considerations for these three countries to choose capsules.

In other words, for these people, capsule coffee is a consumer who is looking for delicious coffee and wants to be value for money at the same time. And does this really sound so harsh to boutique coffee lovers?

Boutique coffee lovers usually look for high-quality, delicious coffee. You will see them tasting espressos or slowly sipping filtered coffee, while watching the origin of the coffee and how the extraction method affects the aroma and flavor, and these people are happy to pay more for high-quality coffee beans.

The only difference is that both groups attach great importance to convenience. Although drip coffee is still the most popular way to brew, a single cup coffee maker is not to be lagged behind.

So the author asks a question: "can boutique coffee lovers interact with or even resonate with those who like to buy capsule coffee?" How can we benefit from it? "

Innovation of capsule Coffee

Is it possible to make fine coffee into capsules? What does he look like? Actually, we all know that.

In fact, boutique coffee fans' statements about capsule coffee are a bit incredible: angry allegations such as high production costs, non-recycling, long-standing coffee powder, the use of futures-grade coffee, and so on.

But the technology of capsule coffee has matured, just like instant coffee or even raw bean coffee. Today you can find recyclable coffee capsules (although it is worth considering that producing these capsules will still have an impact on the environment), and these capsules may even contain Panamanian geisha or excellent cups of COE coffee.

Boutique coffee has a place in the capsule revolution. In doing so, it provides high-quality and sustainably purchased coffee to a high proportion of the population.

But there is still a problem:

Should I use capsule coffee?

Capsule coffee is becoming more and more common, but is it suitable for coffee drinkers and shopkeepers?

You must first understand what the drinker needs. Can you use this capsule machine? If there is a capsule made of boutique coffee, will you pay for it? Will this be one of the options for the daily coffee quota?

Be careful not to generalize everyone. You can't assume that all fine drinkers have handmade utensils at home, nor can you assume that people who drink capsule coffee must have capsule machines in their homes. They may drink large packs of beans in the store, or they may buy super coffee. When they choose so many yuan now, people will certainly think about whether it is worth investing.

In fact, boutique coffee and capsule coffee do not have to be against each other, the charm of coffee lies in its tolerance.

Finally, the editor will briefly share with you the advantages and disadvantages of the capsule machine:

Advantages

1. Save time and effort, and the process is simple.

People who pay attention to quality, from the purchase of coffee beans, all the way to grinding, brewing and tasting, utensils maintenance and beans preservation should not be careless, but also more able to control the flavor of coffee they want. But if there is not enough time, or suddenly there are a large number of visitors, corporate customers, slowly grinding beans will be more troublesome, capsule coffee machine production process is faster, although it is not the best, but it is a useful choice.

two。 Coffee flavor

This is both an advantage and a disadvantage. If you are only used to a certain coffee flavor, or if you only need caffeine to cheer you up, you can buy and store it in large quantities without having to go out to buy. It also echoes an advantage that saves time and effort. It's just that if you like to drink different flavors of coffee, you may feel that there are too few choices or not to your taste, which will lead to waste if you can't finish it.

3. Extensibility

The capsule machine can also be used to make tea, chocolate, milk tea and other drinks, if you want to change the taste, this is also an option.

Shortcoming

1. The source of coffee beans is opaque.

Because the process of capsule coffee is not transparent, when you get it, it is already in the state of the capsule, so you can not determine the complete origin information, certification and other details of this batch of coffee beans.

two。 The capsule cannot be used.

Anyone who has bought a household printer knows that the manufacturer earns money for consumables such as ink, rather than relying on the printer itself, so each capsule coffee manufacturer has independent specifications, so you can only use their capsules after buying the machine. this will be more inconvenient in the choice.

3. Maintenance of machines

The cooking water of the capsule machine, whether it is filtered water or boiled water, may leave minerals in the machine pipeline for a long time, so maintenance and cleaning are very important, not only affecting the flow rate of water, but also related to hygiene problems. cleaning and maintenance also requires the purchase of specific detergents.

In fact, hanging-ear coffee is a good choice, which is not only convenient but also tastes good. If you need coffee every day, you can also include it as a time-saving, labor-saving and palatable choice!

The article is from: Chengzhen Coffee

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