The new product of "Black Gold" is blessed, and the whole family's coffee performance is estimated to increase by 20% this year.

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According to statistics, the annual output value of Taiwan's coffee market is as high as 75 billion yuan, and the annual growth rate is 20%. In order to aim at the huge black gold business opportunities, super-merchants are also actively strengthening coffee products. among them, the whole family (5903) optimized the product process last year, successfully aroused a topic, and injected revenue performance. Tomorrow (27) will launch a new single-origin coffee market. The company estimates that, driven by the benefits of new products, the overall coffee performance is expected to grow by 20% this year.

At present, the total number of stores in Taiwan is about 3326, making it the second largest chain convenience store in Taiwan. In recent years, the company has developed towards modified new stores, hoping to increase the sales of fresh food goods with higher gross margins by increasing seating areas. up to now, fresh food accounts for about 20% of Prida; in addition, the Chinese family, which is 18.3% owned by the whole family, has about 2500 stores.

At the end of the year before last, the whole family launched two waves of single-origin coffee (that is, single coffee). Under the benefit fermentation of new products and coffee process optimization, the whole family sold 110 million cups of coffee last year, contributing 3.8 billion yuan in revenue, an increase of more than 10% from 3.5 billion yuan the year before last. In response to customers' demand for individual coffee, the whole family will launch a third wave of new products, which is expected to go on sale in Taiwan's 2200 stores tomorrow.

The supplier of the whole family's Let--s Cafe coffee beans is UCC Coffee of Japan. The coffee roasting plant in Yunlin Dou-6 Industrial Zone, which was built at a cost of 500 million yuan, was officially launched in January this year. If it operates all day and adopts three shifts, the maximum annual production capacity is 10, 000 tons, and the current annual capacity is about 3000 tons. The factory has three different bean baking equipment, of which the whole family coffee is roasted with semi-hot air, and the industry expects to launch a new single coffee product in the second half of this year.

According to the internal data of the whole family, up to 60% of the consumers of single coffee come to the whole family to buy coffee every day, so the new single product has become a major focus of the whole family to promote the growth of coffee performance. In fact, the whole family said a few days ago that coffee will be one of the main contributions to the growth of fresh food revenue this year, and it is expected that the proportion of fresh food in total revenue will increase from the current 22% to 23% by the end of the year.

Huang Zhengtian (second from left) of the fresh food department of the family convenience store points out that in recent years, the company has continued to promote fresh food reform. In terms of black gold, it has not only evolved from the nature of coffee, but also partnered with UCC to launch individual coffee and patent-grade lattes. In addition, after the launch of the family's first Let--s Caf é coffee flagship store last year, specialty coffee has been introduced, and Taiwan has opened three stores, and it will not rule out the possibility of expanding new strongholds in suitable business areas in the future.

Last year, the family's revenue broke through the 70 billion yuan mark for the first time, reaching 71.72 billion yuan, the net profit after tax was 1.614 billion yuan, and EPS was 7.23 yuan, better than the 6.3yuan the year before last. The cumulative revenue from January to February this year reached 12.026 billion yuan, an annual increase of 12.58%, mainly benefiting from the effects of the Spring Festival and 228 long holidays, leading to a significant growth in the overall fresh food performance. The legal person estimates that this year, driven by the momentum of fresh food reform, the expansion of EC logistics construction and continuous exhibition stores, the operation is looking positive for the whole year, and the estimated revenue and profits have the opportunity to grow compared with last year.

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