What if the business of the cafe is bad? Three secrets to improve the turnover of coffee shops!

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In the catering industry, there are many tried and innovative ways to improve your profits.

The first step is to understand the simple turnover algorithm: turnover = number of customers × unit price of customer consumption

It can also be explained as: [new customers + (old customers × repeat patronage rate)] × [quantity of orders × average unit price of products]

Therefore, the fundamental way for coffee shops to increase turnover is

1. Attract new customers

two。 Increase the return rate of old customers

3. Increase customer unit price (profit margin)

As for how to achieve these three goals, you can refer to the following strategies:

First, provide a set meal

When a market research company conducted a study of 5000 consumers to understand the consumption behavior of customers buying set meals, they found that consumers thought that the choice of packages offered by stores was simple, convenient and good value for money. but they want to be more flexible in choosing what comes with the meal.

The reason for offering a set meal is that it is rich in variety, reasonable in collocation and cheaper than a single point, which is very attractive to customers. The most common example of this practice is fast food restaurants, where more than 50% of customers order set meals.

Nowadays, many coffee shops sell light snacks more or less, so it is understandable that coffee shops sell meals in order to improve profit margins, but customers do not necessarily know, or are not familiar with coffee drinks, do not know how to choose, nor do they know how to match them. Set meals can guide customers with fixed combinations, saving customers the trouble of ordering. Otherwise, customers will not know what to order after looking at the menu for half an hour, which will delay the barista from receiving the next customer and reduce the service efficiency and consumer experience.

Even in restaurants that everyone is familiar with, set meals can improve efficiency. For example, at McDonald's, customers can say, "order a Big Mac and add another." Oh, and one more drink. You can also directly say "order a No. 2 set meal". Compared with the latter, the latter is more time-saving, more efficient, and more efficient, which can reduce the waiting time of customers, improve the consumer experience, and receive more customers during peak periods. and then increase turnover.

II. Happy hour promotion period

As current economic trends change people's spending habits, budget-conscious consumers are starting to opt for options with high CP values, making them more likely to choose drinks that are affordable or discounted.

Coffee shops usually offer promotional periods during off-peak and non-traditional peak seasons, such as afternoon tea and midnight snacks, which can attract more customers during unpopular consumption periods.

But when you think customers are coming in because of beverage sales, according to Technomic's dinner and late-night consumption trend report, when consumers were asked what attracted them to the promotional sessions in bars, cafes and other restaurants, 61% of respondents said the type of food offered during the promotion period would determine where to go, and 55% of them said they thought special offers were very important during the promotion period. In other words, the coffee in the coffee shop does not have to be discounted, the food discount will be more attractive.

Be sure to study your coffee shop carefully, because each coffee shop is unique, and you need to find the best time to offer promotional periods, the types of products that are most popular with your customers, and what drinks they want to drink. and how much discount they can offer.

Third, establish a system of membership loyalty

Want to attract repeat customers? Membership card is a good way to achieve your goal.

One of the successful cases is the Starbucks club membership system of → Starbucks, which successfully brings more revenue and profits to Starbucks.

Even for small coffee shops and community coffee shops, membership cards can also play a positive role. In fact, a study conducted by Manta and BIA/Kelsey found that for those companies that implemented membership, 64 per cent of respondents said it brought more profits than implementation costs. The report also found that repeat customers spend an average of 67% more than new customers, which makes sense to reward them.

At present, the biggest advantage of the membership loyalty system is that stores do not need to spend a high cost to implement it. Due to the popularity of mobile phones in recent years, especially for the catering industry, as long as a social account is created, mobile phones can be easily used as a marketing tool to send promotional activities and publish product advertisements.

The general membership loyalty system in addition to membership cards, there are very popular collection of praise _ _, collection cards, full consumption gift _ _, etc., after all, for consumers, it is better than nothing, no matter how small mosquito legs are meat!

Note: before you set up a membership system, take a moment to think about how to make your marketing activities interesting, when most of your peers offer membership. I believe you don't just want to be an official account on consumers' mobile phones that don't even have the desire to eliminate red dots, or a membership card in your bag that you can't find for a long time.

Although this list is not complete, sharing these tips to boost turnover will be more or less helpful to your coffee shop. Please remember, as a coffee shop owner, making money is always your top priority.

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