Starbucks exposed another discrimination scandal! The world's largest coffee shop chain brand can't spell the customer's name?

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There is another discrimination scandal at Starbucks! It is quite confusing that an American man gave his Islamic name and the cup was marked with the abbreviation "ISIS" of the Islamic State terrorist group.

"Aziz" becomes "ISIS"! Apology operation caught in Luoshengmen!

Anyone who has bought Starbucks knows that the clerk will write down the customer's name on the beverage cup and tell the customer that he is not afraid to make a mistake when the drink is ready. According to the Washington Post on August 30, Niquel Johnson, a 40-year-old Islamic man in Philadelphia, often goes to a Starbucks to spend money. When he ordered a meal a few days ago, he gave his Islamic name Aziz as usual. When he finally got coffee, he found that the cups of three cups of coffee were marked with "ISIS", which made him shocked and angry, believing that this was discrimination at all.

Johnson said that there were two strange places that day. One was that after the clerk had made the drink, he shouted the name of the drink to inform him instead of calling his name. In addition, the word "ISIS" was printed on the label attached to the drink, not handwritten, which he did not notice until he left Starbucks and was pointed out by a fellow friend.

However, Reggie Borges, a spokesman for Starbucks, said that the investigation found that this was not discrimination, but that the clerk had misspelled the customer's name, and Starbucks had called Johnson's family to apologize.

But Johnson denied Starbucks' official claim that it had contacted Johnson's niece, Alora, to convey it, but Johnson did not have a niece by that name, and his nieces were too young to take calls from Starbucks. This kind of honey operation makes everything fall into Rosen's door. Johnson is considering legal action against Starbucks, the Washington Post reported.

From "Nadia" to "hippo"? An English mother seeks justice for her daughter

Coincidentally, the British newspaper the Sun reported a similar incident on September 2. Nadia Khan, a British woman, encountered similar "discrimination" when she went to spend money at a Starbucks in London last Monday. Nadia ordered a biscuit and a cappuccino. After the meal was finished, Nadia got a drink, only to find that it was not her name (Nadia Khan) but "hippo" written on the cup. But at that time, Nadia only thought that the clerk's handwriting was scribbled, maybe it was a mistake and didn't mind it.

But her mother, Andrea, thought Nadia was humiliated and went back to the store to argue with the clerk. Nadia said that her mother went to the store to tell the clerk that customers should be respected regardless of whether they were fat or thin, and that the clerk's behavior was very unprofessional. So far, Starbucks has apologized to Nadia.

A Starbucks spokesman said that for a long time, Starbucks has written down its customers' names on the cup to establish contact with customers, and this incident has also apologized directly to customers. Starbucks promised to keep a close eye on the store to ensure that the same thing would not happen again in the future.

Is it a real coincidence that two similar incidents of suspected "discrimination" have been exposed in a short period of time, or is it that Starbucks is so busy that its partners are really too busy to misspell their names? Or is someone deliberately discrediting Starbucks?

"Starbucks employees write wrong names" has become a common phenomenon in the industry and consumer circles, and has even become a "stem" for many peers to make fun of Starbucks. According to an "expert" analysis, this is a "irrelevant" joke that Starbucks deliberately played on its customers' friends in order to increase its brand exposure. But jokes aside, does Starbucks have a definition of "elegant" or "vulgar" when its employees play these "jokes"? How to prevent "joke" from being turned into "discrimination"? has Starbucks ever had any relevant training or guidance? In order to increase the exposure of their own brands on social media, can we sacrifice the dignity of individual customers and "joke" about their names or appearance at will?

Cases such as "Starbucks employees discriminate against customers" are not the first and may not be the last. In April last year, Starbucks, also in Philadelphia, USA, had a case of "racial discrimination." in the end, more than 8000 Starbucks in the United States closed for half a day for a round of "anti-racial discrimination" staff training and education; in July this year, there was also an incident in Tempe, Arizona, where the police were evicted. Now it seems that Starbucks' anti-discrimination training can not be stopped.

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