The cafe prepares for the decoration and atmosphere of the cafe.

First, outstanding storefront image design

The outstanding image of the storefront can not only transform the environment of the cafe. It can also leave a good impression on customers. So as to attract customers. Expand sales and increase turnover.

The design of the store is simple, but. It is by no means easy to operate rice. First. Must have a sensitive mind and keen vision, in order to gain insight into the trend of the times and keep up with the pace of the times.

In the store's design. The latest consumption trends and feelings should be reflected in the store, outside the store and other places, the use of color, image and vocal skills to strengthen and present. The more distinct the personality at this time. The more attractive it is, the more it can attract large amounts of coffee consumption.

1. The design of the external image of the store must be related to the coffee industry. It reflects the operating products and operating characteristics and style of Benxi. (to be discussed)

2.. To keep up with the times, in line with the character and taste of coffee consumers.

3. In the design, we take into account the geographical environment and the characteristics of Zhou Fu architecture, and strive to publicize our personality without harming the morals.

4. In decoration, minimalism is mainly carried out. The simpler the better, too many colors and images tend to dominate the subject. On the contrary, it has the opposite effect. Therefore, simple but not crude ring mixing is the most suitable for coffee consumption.

5. In color design, not. It's too casual to have a dominant tone. In this way, you can highlight your points. And easy to accept.

6. The trademark font style is unique and eye-catching. Don't be too slim, and don't be too sudden. Because both will destroy the overall feeling of the store image. In addition, trademark fonts can be bold in color selection. Leap above the ambient color in order to impress people. The name of the store should be concise and catchy, and it is best not to show off the words, so as not to give people a sense of affectation.

7. It should be in line with the "taste" of the main consumers. Good storefront juice not only beautifies the cafe, but also leaves a good impression on consumers. Play the role of attracting customers and playing a big sales role.

8. In the design of a coffee shop, the entrance to the coffee shop is an important part. The location of the store door depends on the specific flow of people. Generally speaking, the entrance to a large cafe can be placed in the center. It is not appropriate for the bursting part of a small cafe to be placed in the center because the shop is small. It directly affects the actual use area of the store and the free circulation of customers. It is reasonable for the entrance of the small cafe to be located on both sides.

The design of the entrance should also consider whether the road in front of the store is smooth, whether it is horizontal or sloping, whether there is a barrier in front, objects or buildings that affect the image of the store, lighting conditions, the influence of noise and the orientation of sunlight, and so on.

Second, the design of the sign of the coffee shop

The cafe needs to set up a bar shop sign to prominently display the name of the shop. Because in the bustling business district, consumers often browse all kinds of store signs, large and small. Look for your own consumption target or a service place worth visiting. Therefore, the cafe signboards with high generalization and strong attraction can effectively stimulate the vision of customers.

Cafe signboard plays an indispensable role in the process of guiding the flow of people, it should be the most attractive place, so it is necessary to use a variety of decorative methods to make it prominent. Such as neon lights, spotlights, colorful lights, reflectors, light boxes, etc., to enhance the effect, or with ribbons, flags, flowers and so on to set off. Anyway. Elegant style, fresh, strange techniques, grotesque is often one of the keys to success.

Once the sign is identified. It takes a lot of effort to link the direct continuation with the reputation of the cafe and the quality of the coffee, so that it is not only convenient to remember, but also has a certain cultural flavor, but also to highlight the characteristics of the goods. The following points in the signboard design are for reference.

1. The setting of font shape, size and color should have a distinct character. It's easy to remember.

two。 The content of the text should not only have the flavor of the times, but also mainly highlight the characteristics of shops and coffee.

3. The text is simple. Mouth, the meaning is cultural but not esoteric.

4. Font selection should be based on the masses, not just weird but unrecognizable.

5. It is inappropriate to be too clumsy and too florid. So as not to cover up the characteristics.

Anyway. The chest design of the cafe. Meta-theory in the form of materials, conception, expression. Or the collocation of color and shape, strive to bring a sense of beauty to consumers, psychologically really accepted by customers, concise, generous, clear, fresh, a sense of the times, while not losing a string of romantic sentiment.

Third, design the coffee shop according to the preferences of customers

You should design the coffee shop according to the customer's preference, not according to your own opinion. Coffee shop design should keep in mind that when customers spend their time with you, they should feel comfortable. The coffee shop is a place for relaxation and communication, as well as a place for personal life. They are here to express their feelings-the pleasure they enjoy quietly and the pleasant aroma of coffee.

Therefore, in order to achieve the best effect of the coffee shop, the environment should be designed creatively. People often want to go to places that make them feel comfortable; they also like to go to places of interest. Feeling good or bad is the most important factor.

So, how can the coffee shop achieve the design effect that is attractive and makes people want to visit often?

Coffee O spresso has an European appearance, the table is covered with flowers, and the candlelight is faint at night. When people are tasting delicious coffee and talking and laughing, soft music adds to people's pleasant feeling. The surrounding color of the coffee shop is dark and warm, which makes people feel both classical and modern. From the pictures on the chairs to the woven fabrics on the chairs, people feel at home. Whose home is it? The customer's home, of course. The design of a coffee shop is successful only if it is liked by customers. You have to design your coffee shop according to your customers' preferences rather than your own opinions.

Fourth, successfully create the atmosphere in the coffee shop

Atmosphere is very important for coffee as a commodity. If the atmosphere is well created, it can play a good role in attracting customers. To achieve this point requires efforts in service, packaging, image design and many other aspects. And the most important factor is the environment. The atmosphere comes directly from the environment, and the elegant environment will unwittingly create a feeling of romantic tears, which makes people linger.

So. For the operator. How to skillfully make use of various favorable conditions and use the skills of spatial aesthetics to create an ideal coffee environment is very important. This will directly increase customers' emotional recognition of the cafe.

Here are some suggestions for your reference:

1. Identify the target customer base

two。 Understand the interests of the target customer base and their expectations for the environment

3. Analyze the atmosphere that can make the target customer group feel comfortable

4. This kind of atmosphere is not fabricated out of thin air, but should be analyzed with the positioning of the cafe and the actual situation of the customer base.

Of course, in creating a good atmosphere, we not only need suitable coffee, but also packaging and coffee shop design, as well as services.

Fifth, exquisite decoration from the inside out

Coffee shop decoration has its own style and characteristics. It can be designed from the following two aspects:

First, the costume was supposed to have an advertising effect-giving consumers a strong visual stimulus, trying to attract consumers by decorating the facade of the cafe in a unique or strange shape.

Second. Installed in combination with the characteristics of coffee to associate, novel and unique decoration can give consumers a strong visual stimulation, but also let consumers know what may be inside without a store.

The decoration design in the cafe mainly pays attention to the following problems:

1. Avoid crowded design and try to conform to ergonomics.

two。 The synthesis is set in a conspicuous place. So that customers can consult.

3. The layout of the cafe should reflect a unique and coffee-friendly atmosphere.

4. A resting place should be set up as far as possible in the cafe. Get your chairs ready.

5. Make full use of all kinds of colors. Walls, ceilings, lights, coffee and drinks on display make up the interior of the cafe. Different colors stimulate people's psychology differently, with purple as the tone, gorgeous and noble; with yellow as the tone, the layout is soft, with blue as the tone. Appear unpredictable; dark as the tone, appear generous, simple; with white as the tone. The layout is brief, generous and refreshing. To red. The color is the tone, which is very warm. The use of color is not single-based, but comprehensive.

6. In the cafe, it is best to set up a mirror in the dim or faint light. The good thing to do is to make the mirror reflect the light. Make the coffee brighter, more eye-catching and more glossy. Some cafes make a mirror on the whole wall not only to reflect the beauty of coffee, but also to expand the illusion of space.

7. The cashier is set on both sides of the bar but should be higher than the bar.

Outdoor decoration refers to all forms of decoration in front of and around the cafe.

On the whole. Exquisite outdoor decoration is an important means for cafes to attract customers. Such as the electronic advertisement in front of the cafe, it attracts the attention of customers with novel and unique images. . Even people who don't want to drink coffee often unwittingly walk into the cafe. In particular, the window of a cafe often becomes a face of a cafe, arranged like a flower, making people feel full of spring, even those who are in a hurry to pass by. Will also stop to watch.

With the development of science and technology, in the United States, Japan, Britain, France and other countries, the decoration around the cafe mostly uses electronic advertising to attract customers. As night fell, the outdoor decoration became more gorgeous. In a variety of light beams and light damage set off, all show the style of the cafe. It has the function of inducing customers.

The billboard in front of the shop can use neon lights. Attract customers with original and ingenious content. Let them be assimilated and infected unconsciously, and then produce the desire to consume. The key to this approach is to grasp the beauty and curiosity of customers. Compared to the signboard. The window is the face of the shop. Whether it is properly designed and arranged. It will also be directly related to whether the store can attract consumers.

Well-designed windows often have a strong visual impact. People linger, usually speaking, coffee is a kind of medium-and high-grade consumer goods. Its window change, the pursuit of distinct personality, elegant style has a certain artistic charm.

In a word, the interior and exterior decoration design of the cafe has a great impact on the storefront. Good design can attract customers. Therefore, coffee shop operators should focus on this work.

VI. Coffee shop decoration and outsourcing

The process of decoration engineering is generally: planning and design, project negotiation and outsourcing, demolition, construction, acceptance, payment. For those who own their own shop. It is more convenient to be contracted by the juicer as a whole, and the communication object is only the designer, so it is not easy to have the problem of wrong connection of the project. Can also achieve the desired style and effect, if a join the way to open a store. It is mostly handled by the head office in accordance with the established missing specifications. This is also one of the sources of their profits before deciding to rent a storefront. The planning of interior space will affect the cost of decoration, so choose stores with few cubicles as far as possible.

(1) Planning and design: complete the spatial planning, determine the plan, and design the hydropower pipeline accordingly. Determine the positive building materials and evaluate the details

(2) bargaining and outsourcing of Wei Cheng. After the quotation, it will be negotiated according to the building materials and the difficulty of construction. If the project price is not high. It is recommended to send a turnkey package. The designer is entrusted to contract all the projects; if the package is small, it can be carried out by a single engineering professional to save the design cost. But I have to take up the work of supervising and coordinating the process. Yi Yuancheng has poor coordination and the selection is difficult to control. If you do not have the quality in this respect, it is recommended to send a turnkey.

(3) demolition: general demolition and clearance shall be included in the project. However, this work will incur unexpected costs due to improper construction, such as accidentally damaging the concrete wall when removing the wooden frame. Accidentally break the water pipe when removing the cement end.

(4) Construction: including clay work, wood, water and electricity, paint, decoration, etc., the construction progress shall be agreed with the contractor, and the two parties may be determined.

(5) acceptance and payment: for small interior decoration projects, designers or contractors with good reputation should also be found. There will be no follow-up trouble.

VII. Space planning and design of cafes

When carrying out spatial planning and design, we must consider the operation form, mode of operation and function of the cafe.

Factors such as energy, business hours, costing and so on. We should first make a preliminary use plan, and then take this as a basis to design each internal space. For example, what functions do you want to provide to guests during the morning, middle and evening business hours? Is it mainly based on leisure or commercial negotiations? Is there a meal served? The situation is different, the space and size of the tables and chairs are all different. Basically can set 2 seats, 4 seats, whether the bar provides high seats. Besides. Estimated passenger flow also affects the number of seats.

The store is divided into several areas according to the location and function of the cafe, such as entrance porch, bar, kitchen, service counter, toilet, staff lounge, dining area, etc., usually the service counter needs about 1 square meter, the women's toilet is 5 square meters, and the men's toilet is 3 square meters. The size of the rest of the space depends on the situation. Before consulting a professional designer. You might as well take a look at more magazines on business leisure design. Or visit other people's cafes and have rough concepts and ideas first, so that you can have a clear idea when planning your design.

Key points of bar equipment design:

1. The business model and what is provided in the menu form should be confirmed.

two。 Machines, equipment and production appliances should be selected according to the actual menu.

3. The location and shape of the bar are designed by professional designers according to the space size.

4. For machinery, equipment and articles, separately set in hot and cold two work areas, in order to avoid workflow conflicts.

5. The cold area is near the door, that is, in the direction of the cashier.

6. The hot area (coffee, meals) the recycling area is near the end of the bar.

7. When the length of the bar is not enough, it will be the hot food area. Combined shelves can be used to save space.

Use lighting to create an environment

Lighting is mainly used at night or in the evening. The design on the facade is mainly neon lights, and its purpose is to attract customers' attention and generate the willingness to go in. On the other hand, the lights in the store change a little more. The design of lighting should be characteristic and clear at a glance, and the light should not be too dazzling at the same time. Try to create an elegant and gentle style. Give people a sense of relaxation and leisure. Of course, the light should not be too dark. In case the atmosphere is too depressing. This will lead to psychological unhappiness. Affect the mood of consumers.

It's near the bar. The design of lighting is very important. The light can be stronger here. In order to highlight the characteristics of coffee shops, and then visually stimulate customers to produce consumption desire.

The color of coffee itself is mainly dark. Therefore, the ability to absorb light is very strong, so in order to make the effect better. We usually choose softer lights to illuminate, so that the atmosphere of the whole hall will be more comfortable.

To match the lighting effect. The color layout in the main hall is mainly bright. This can get the best lighting effect. Of course, the occasional dark collocation is also wrong. It depends on the specific situation. In addition, the lighting of coffee and related utensils had better be set separately to highlight the three-dimensional sense and brand effect.

Lamps and lanterns have both lighting and decorative functions, so they can also be regarded as indoor activity appliances. In the placement, we should pay attention to the functional collocation. The style is designed to enhance the indoor atmosphere as much as possible. The depth of the background should be taken into account in the reflected light. Generally speaking, the reflection ability of light color is stronger. These should be fully taken into account when the lamps and lanterns are placed.

In the use of lights in cafes. Fluorescent lamps account for the majority. In addition, there are wall lamps, projection lights, corner lights, technical lamps, bar lamps, to name a few. In the use of these lamps. Energy-saving lamps are the most energy-saving. As a result, it is widely used. However, it is worth noting that energy-saving lamps should not be overused because of blindly saving energy. In that case, it will easily lead to the loss of the atmosphere of the cafe. And then reduce the customer experience. Therefore, the lighting arrangement should be reasonable and have an overall view.

The perfect combination of color and sound effects

The package lottery is originally exhilarating and soothing, and cafes can use the principle of color to create the effect of attracting customers. For example, using some colors that make use of the picture environment to make contrast, or more warm and soft colors, can make customers curious, and even make customers stay in the cafe for a long time.

The atmosphere can be highlighted by the proper use of colors. For example, in the dim color background with a bright tone, in order to make people pay more attention to the coffee on display; can also be placed in the middle tone of the background cool or warm color drinks, will also play a good foil effect, if the use of color lighting, light color and coffee itself color enjoy a good match, can fully reflect the characteristics of coffee, and attract the attention of customers.

The use of colors in cafes. Customer class, age, hobby tendency, coffee characteristics, attention rate and other issues should be taken into account. However, the cold atmosphere is not as intriguing as the warm and warm atmosphere.

Proper sound will stimulate the attention of customers. Attract the attention of customers. The purpose of playing music in the cafe is to create an atmosphere. meanwhile. It is also to mask some potentially disturbing noises. For example, the noise outside, the friction and collision in the room and the whispering of customers. Therefore, the music set up to eliminate noise can no longer become noise, so we should pay attention to the choice of content and form. There should also be a lot of time. These factors depend on the target customer. We must first know what is the main type of consumers we welcome. Their musical tendency and so on are the decisive factors of what kind of music they choose. Of course, the acceptance of light music and soothing love songs is more popular. Can be used as the main body of the playback. Then play some other content according to the preferences of the main consumers.

In the grasp of time should also be relaxed properly, childish music can make people peace of mind, sad music makes people mood fluttering, can be played alternately. In addition, the choice of music also needs to take into account the feelings of employees, because it will affect their work attitude and work awareness.

In the final selection, we should also pay attention to match the style, appearance and internal design of the cafe. Is it folk music or ancient music: domestic or foreign; popular or elegant. It all depends on the size. So as not to give people a feeling of inconsistency.