The operation and sale of cafes the marketing of cafes

How to design the cafe menu

The beverage has the product characteristics of low cost and high profit. In order to meet the needs of consumers, coffee shops will have different business forms and product combinations, such as brewed real pot coffee, fully automatic Italian machine Dante coffee, semi-automatic Italian machine Starbucks coffee, such as action cafes characterized by scenery, traditional siphon coffee, light restaurant and so on.

When designing the menu, the professionalism, quality, fancy shape, color and popularity of the product should be considered. For materials, liquidity, seasonality and cost should be considered at the same time. Menu design group contains: single, fancy, Italian iced hot coffee. Prepared flavored tea, herbal tea, fruit school tea and special tea. Healthy nest juice and smoothies. Simple meals, etc.

The cost of materials is variable cost. Therefore, it is recommended that when calculating the material cost, it should not exceed 15% of the selling price. For example, if the price of a drink is 100 yuan, the material cost will not exceed 15 yuan. Material cost plus personnel, management and sales, stabilization fee, etc., is the actual cost. At present, the market price of coffee is mostly between 40 and 120 yuan. Factors such as the business district, the form of brewing coffee and business hours should be taken into account when pricing. The price of siphon coffee is higher than that of Italian coffee, and the price of Italian coffee is higher than that of American coffee. When considering the price of the business district, it is recommended to refer to the prices of neighboring stores to enhance competitiveness. Find a foothold.

II. Pricing strategy of coffee

The strategy of pricing coffee is an arduous task. We must consider the restaurant's catering cost, market competition and the setting rate of gross profit, etc., too high and too low will definitely have adverse effects, and the prices of all kinds of products, generally speaking, under a certain environment, the price difference that can be reduced is really limited, in the end, we should take the high price or the medium-low price. Each operator has its own set of business philosophy and judgment, there is no difference between right and wrong, only rely on the market to verify whether it is in line with the market.

The two major factors that affect turnover are the average unit price of consumption and the number of visitors. Through the response of the market, it is found that low prices can indeed attract a relatively large number of guests, and the advantage is that they can increase popularity and the turnover of creators. But the disadvantages are large manpower demand, heavy workload, limited seating capacity, and increased material costs. This method is not suitable for all types of stores, but sometimes self-defeating, the increase in turnover is easy to offset with the expense of wages and materials, not only do not make money, but also tired, cheap customers, this is a common situation. If you want to use this trick, please consider the relief. Later, it will be very difficult to mainly raise the price. If you use the discount method, the reason and the result will be similar.

In pricing, the following aspects should also be considered:

(1) Market: whether it can increase a large number of customers, or just a very limited number of fixed customers.

(2) Operation: whether the ability and physical strength of the internal staff are strong enough to cope with the increased work.

(3) Technology: the extent to which Mu has been created, the cost of materials, and the level of technology can be reached.

(4) conditions: how valuable is the value of decoration, style and grade to attract guests to visit?

(5) concept: in order to seek profit, or only for the sake of fame, or for the purpose of digital orientation of performance, or to serve the public, or to promote popularity, overall menu consideration, and so on.

To sum up, setting a price determines the future, and trading is a very realistic choice. If we can listen to the advice of experts and teachers, coupled with our own market assessment, we can measure our own technical level and how much value we can sell, so that we can find a balance point. Only in this way can we find a way to survive in the market and make money.

III. Preparation of omni-directional marketing plan

No matter how big the scale is, it is necessary to make a good marketing plan. The following points should be paid attention to when making a marketing plan:

(1) take the time to understand your own business and make it clear what makes it special. What is your purpose? What kind of services do you provide? Which cafes are unique, in terms of service, technology, or distribution? What are you doing that no one is doing? What's so different about your business background? How did you start this business? Who are your customers? How was your relationship with them?

(2) be familiar with local publications and journalists

It won't do any harm to be lazy in making up your appearance. Collect the names of the authors of business, food and topics in the daily newspaper or Weekly. Check local magazines, newsletters and other publications to see if there is room for your story. Contact journalists, editors, etc., who may be interested in your story, and introduce them to your business. The related activities held, as well as the coffee maker here. But you have to judge for yourself whether what you have introduced to him is appropriate. If in doubt, consult. Most journalists are sensitive and intuitive about the field in which they write. They'll tell you. Whether your story is appropriate.

(2) write something to contribute

Reporters are also in order to appeal to readers. Find something they can use. And they'll be grateful to you for that. Find some college classmates or friends to discuss, some suggestions can help you get started.

(4) newly established enterprises

If you are starting a new business, you can introduce yourself. There are business journals that are willing to publish the text of a new enterprise like you. You can write articles such as press releases. Introduce the main features of your company. The services you provide. Or your business policy. Remember what you include-be different.

(e) New services

Submit articles to local economic and trade journals to introduce your new services. Is it the launch of a new series of syrup? Do you sell espresso instead of beer?

(VI) New partners

Mainstream publications and trade magazines like to publish unique news about business cooperation. If you are there to help a small and unprofitable business back to life, you should publicize it. If you are working with some students, start a student joint venture espresso bar on campus and spread the news.

(7) training and tasting

Educational messages are attractive, and so is espresso business training. Holding an interesting coffee, appreciation meeting or espresso on-site training course will always attract a lot of journalists. Here, you have a direct impression of your business and service, and have a new understanding of the espresso industry. While drinking your coffee, they tell the reader your story.

(8) organising seminars for people in the food industry

As a coffee expert, you must have the knowledge and skills to introduce to chefs' associations or food clubs. Give them a discussion about coffee and wine, food distribution, or introduce them to how to make coffee. Consider working with local food tycoons at the seminar to attract different people. Such seminars will also attract the attention of journalists.

(1L) establish good public relations

"Public relations" refers to the use of a variety of media, text, radio, television to obtain the affirmation of a person, place, or thing.

Public relations can be reflected in many ways. When you smile and hand a cup of coffee to the guest, you are trying to build public relations; when you donate coffee to a charity, you are also trying to build public relations; every time, when you interact with the public on behalf of the company. Convey your best wishes. You actually contribute to the healthy development of the company.

Take this concept one step further. When you see your own name in the newspaper. You'll feel a thrill in your heart. Have you ever wondered how many potential customers are reading the same page of the newspaper? Your name and picture in the newspaper are not advertisements bought with money. But their message is much more powerful than advertising. The reporter's words are more effective than advertising words. Your name appears in the newspaper, which can increase the public's responsibility.

IV. Publicity tactics before opening

(1) various means of promotion

This is a manifestation of creativity and action. You can do a discount promotion with a small amount of money. You can also spend a lot of money on advertising and publicity. These methods are very good. Only posture can achieve the goal of increasing popularity, increasing the number of visitors and turnover. Which method is better? In fact, as long as you like, willing to pay, give back to customers. The family department will be very excited and happy to come and patronize you to make your opening very lively.

There are various ways to start business, all of which have their own reasons and ideas, which are listed in detail as follows:

1. Discount: usually at a discount of 8% to 10%. A 50% discount is also acceptable.

two。 Gifts z cups, key paintings, tissue paper, dolls, decorations, etc.

3. Push color balls or red cloth strips at the door: if you are more exuberant, you can hang more.

4. Dragon and lion dance: very attractive sight and hearing, very elegant.

5. Advertising car: let the residents who are farther away know the opening of the store.

6. Ask celebrities or stars to cut the ribbon: it can only be done with a lot of money and a good relationship, and the effect is good.

7. TV report: send news to reporters and lure them to the scene to help publicize.

8. Invite friends to join the queue: call on friends and friends to gather to join the party to create the effect of a full house.

9. Ask handsome guys and hot girls to perform: attract the attention of young people and passers-by.

10. It's free. Use the cost of our products as the cost of advertising and give it away generously.

11. Buy one get one free: if you don't make money, you have to let everyone taste the good things in this store before they will come again.

two。 Low-price promotion: low-price promotion, attracting tourists, deliberately creating scenes with a large number of guests and need to wait in line

13. Cocktail party: invite guests and friends to the tragic scene of the store and give you a small treat. There are more tricks waiting for you to use your brains and come up with ideas. I wish you every success in opening your business.

(2) strengthening the work of publicity

If a store wants to be famous in a short period of time, it should strengthen its publicity work.

1. The basic information of the store: address, telephone, fax, business room, number of seats, RMB public holiday.

two。 The combination of products and features z what is the combination of products, what are the characteristics, creativity and selling points. What are the unique designs besides the products?

3. Printed promotional materials: such as shop cards, flyers, covered in .J] yard, tissue paper, cloth strips, flags

4. Website and network publicity: with the rapid development of network technology, many cafes have set up websites to provide consumers with multiple information such as basic information, store views, menus, location circles, discount coupons, promotional activities and so on.

By the way. You can also increase the exposure of the store through the gourmet food website. It is best to use coupons to attract customers during the opening period. Coupons are usually limited to the next consumption and can only be used for a period of 1-4 months. The design ratio of the coupon fee is suggested as follows: the consumption of 500 yuan can be reduced to 150 yuan. This ratio takes into account costs and customer feelings. When the recovery rate of the coupon is less than 30%, it means that the promotion effect is not good; if the recovery rate is 30% to 50%. If the normal range of shellfish is more than 50%. It means that the promotion is successful. It is best to have a bar code when printing and affix an official seal to confirm it.

A variety of marketing methods to increase turnover

If you want to open a store successfully, the most basic thing is to make ends meet, not to lose money, and then to ask for a surplus. In other words, the turnover income deducts all expenses (including rent, salary, water and electricity, purchase materials, taxes, telephone charges, etc.), and can make money before it can be regarded as a profitable store.

To increase turnover by means of marketing. There are many tricks available, but it depends on the regional and customer preferences to design, hoping that every stimulating consumption can be rewarded, hoping to attract strange guests. To increase the number of visitors and improve popularity, several methods are summarized below to provide reference.

U Anniversary discount solid feed: 7% to 20% discount.

U afternoon tea discount activities 2 kinds of price comprehensive collocation.

U. The salad bar is full: you can enjoy the salad bar as long as you eat.

Sing the cake until you are full: you can choose a variety of cakes and snacks.

Ask the orchestra to perform regularly: folk songs, rock, jazz, Chinese music, etc.

U. Newly added menu: the newly invented specialty coffee, full of color and flavor, is unique.

U Coffee free refill: let guests drink enough.

U this month's birthday dinner is free: make a customer data set and send greeting card notifications.

U. Three people eat and one person is free. 2 attract more strange guests to come to the store to spend.

U. 20% discount on meal coupons and coffee coupons: you can receive a sum of money first, and guests also have the feeling of enjoying a discount.

U accumulate some friends for dinner: attract guests who are interested to accumulate the number of times to come to the restaurant.

U free unlimited Internet service: service business customers need to surf the Internet.

U combined with a number of stores magazine advertising, card friends promotion: collective advertising power.

VI. Various creative marketing methods

The traditional marketing method is expensive and difficult. For small or active coffee businesses, the traditional approach seems powerless. Generally speaking, commuters or walkers who live far from home come and go in a hurry, and it is not easy to attract their attention and make them visit your cafe frequently.

But it would be better to increase the espresso business in western restaurants or retail outlets, because there is already a relatively fixed consumer group. But no matter what. Get people to notice you as much as you can. This is the crux of the problem.

In the following pages, we will discuss how to sell soy sauce at a low cost. But you have to try to come, different places of business, the situation will be different. Good ideas include:

1. Print leaflets and distribute gifts

2 the reverse side of the business card reads: you can choose an espresso drink at will.

3. Print advertisements in the local tabloids

4. Put up a big arrest poster (up to two weeks, after which no one will notice it). In addition, you can also-

5. Have a "happy hour" activity. Discounted drinks are provided during periods of low passenger flow

6. Establish a "prepaid" system. Customers are invited to pay for milk coffee for one month in advance. Record the purchase situation. In this way, you gain flexibility (fee inflow), while customers enjoy the convenience of purchase.

7. List the special coffee for this day or week on the coffee list. Customers are encouraged to try new flavors. Offering creative new products is also a good way to promote high-priced coffee.

8. Seasonal drinks are available.

9. For commuters, sell coffee cups with the company logo on them. Any customer who brings a cup like this to drink coffee. Give them a discount.

10. Sell some gadgets, straight H1 coffee cup fixed camp, T-shirt or refrigerator sticker.

Actually. Spending money on advertising is not good for the budget. Especially for small cafes, customers come here not to look around, but to look for convenience and quality. What you can do is to build up good goodwill.

Go deep into the life of the community and let more people know about you. You can withdraw sponsorship or other donations. Here are some suggestions:

1. Coffee is provided at sports venues.

two。 Sponsor the team. The company logo should be printed on the jersey.

3. Visit an office every week. Introduce the coffee list.

Finally, impress the customer with your coffee. Practicable, professional and unassailable. You can do the following things:

1. The coffee list is simple and clear.

two。 Clean, clean, clean. The cafe should be spotless and impeccable. This bag refers to. Stores, equipment and employees. In the cafe. I can't see employees who have nothing to do. First impressions are crucial. The overall appearance of your cafe is the decisive factor.

3. Avoid confusion in operation. This is a problem that can arise at any time. Give each vessel a special function and fixed position. Avoid changing the position of condiments, paper towels, etc. Customers like consistency.

4. Evaluate the overall appearance of the cafe regularly. The standard of evaluation should be maintained. Is there any coffee powder under the coffee hunger? Is the milk spilled everywhere? Is the bean warehouse of qu Zun powder machine clean? Is there Chen Coffee menacing in it?

5. Customers are encouraged to make mid-night comments on your service. Be generous in accepting opinions instead of hostility. Let them know that you are willing to understand their views. Free coffee is provided to customers who give advice.

These are the most effective marketing strategies and do not cost much. Make good use of them!

VII. SP principles of Cafe Marketing

When a store officially opens, it is the beginning of the real challenge, because it is not difficult to open a store, but you want to make money. It is not so simple, we must know marketing knowledge.

The store has been open for one or two years, or for three years or more, when the external environment changes. Such as the opening of the subway, the transfer of the business circle, nearby construction, or competition in the same industry, such as one opposite and another at the corner alley, operators should have basic marketing ideas. To meet the challenge. If only the price is hungry, the stall can only be closed ahead of time. It's closed.

Marketing has the so-called 5p principle. That is, product Product, channel Place, promotional Promotion price Price, personnel Personnel, public relations promotion.

(1) Product/ product portfolio and changes

In order to meet the needs of the market, the product mix of cafes has changed several times, from the early days of selling only coffee to light meals and additional noodles. To join scented tea, and then with coffee camp utensils, culture and florist, hairdresser, gift shop and other complex styles, until the recent online cafe. Each change in the product mix represents a new life line for the cafe. However, in the changes in the product portfolio, we should also grasp some principles, otherwise it will be out of order. It is best to launch one or two star products to highlight the uniqueness of your own store and distinguish it from the neighboring competitors.

1. The new products should be in line with the consumption habits of the target customer group, such as the introduction of "constellation coffee" for young consumers.

two。 The consumption of new products should be increased rather than replaced, and smoothies should be introduced, but do not completely replace fruit juices or cold drinks.

3. The new product is a local proportion, not anti-customer-oriented, launch yogurt drinks, but do not turn into yogurt stores.

4. The proportion of new product input should not be too high (refers to the increase of equipment or the proportion of material cost), for example, in order to increase cake and snacks. Buy a complete set of roaster utensils. This may not be appropriate. At present. For cakes, most cafes order from western bakeries, which can not only save the trouble of learning, but also save the cost of equipment.

All owners of cafes must have the idea of developing new products and constantly introduce new product combinations. Give full play to their unique advantages and enhance market competitiveness.

(2) Application and selection of Place/ pathway

Most people who run cafes ignore the application of access, only think about the service after customers come, and do not think much about the channel strategy of marketing war, that is, the possibility of turning consumer goods into industrial products to sell.

Develop relationships with companies, societies, or organizations. For example: in the end to a meeting, friendship, or the service packaging of the product sent to each other's place, so that one order is equivalent to half a day of business.

Look for a special customer base, for example, some stores open in the office area, there are few guests on Saturdays and Sundays, you can load some equipment and materials on mobile coffee cars and drive to tourist attractions or night markets. Increase the sale of take-out (non-store consumption) products, such as coffee utensils, packaged scented tea or other uses

(3) Promot1on/ promotion method

There are all kinds of promotion methods, of course, it is necessary to understand the purpose of promotion in order to achieve the effect of promotion, some of which are for popularity. Some are for market share, some are for opening up new sources of customers, and so on. The commonly used promotion methods are as follows:

1. Traditional A products are sent to B products, or new products are tested.

two。 Special holidays: such as Mother's Day, Valentine's Day, Christmas, do the overall packaging promotion of different products.

3. Time promotion 2 such as: afternoon tea with dim sum, which is lower than the combined price of the two items, will be launched at 2: 00 p.m.

4. Target promotion: set special prices for children (children's meals), office workers (business lunches) or families (4 people and 1 person free).

5. Promotion of light and peak season products 2 such as a discount on cold drinks in winter.

6. There is a direct discount on the price. The promotion of price will belong to the way of promotion at the expense of profit. It is recommended to ask the raw material supplier to cooperate to reduce the risk.

7. Coupons: if the consumption fee is full, send coupons to increase the number of visitors.

8. Joint promotion of different industries: now the market competition is cruel, stores fighting alone can not pay larger marketing expenses, and can do joint promotion with practitioners in different industries. For example, bookstores give coffee coupons over 300 yuan for books, and snack coupons for sudden purchases of more than 500 yuan. Insurance company customers have a 20% discount on card consumption. Magazine buyers offer a 9% discount with coupons. Enjoy a 10% discount on a membership card. The above examples seem very simple. But be sure to grasp one basic principle-a perfect match, that is, consumers on both sides are the same customer group or have the same consumption habits. For example, buy a Mercedes-Benz and get coffee coupons!

(4) shaping the image of the Personnel/ store (personnel)

The style of the store, the construction of features and related software and hardware facilities have survived in front, here is to describe the "people" part.

For every customer, the employee or boss they come into contact with for the first time is the "representative" of the store. His speech and behavior are all related to this shop. When Yan Ke consulted the sauce industry on the phone to make a reservation, the person who made the phone call was also the "representative" of the store. All the words and deeds of the "representative" represent the image of the store, whether they are kind, warm, indifferent or indifferent.

All the staff are sharp tools of marketing, they should pay attention to everything. Let the customer word-of-mouth, this effect is better than any advertising, this is also the most basic work to shape the image of the store.

(5) Prunr Public Relations Media:

N in marketing work, in order to improve the visibility and exposure of the store, often with the help of the media near publicity, the following shock points must be grasped.

N can create news topics. Prepare enough data to be favored by the media.

N contact with the media should have a high degree of fit, do not express yourself too much, and sometimes the way without trace is better.

N Lili deeply impressed the customers.

N targeting media (television, radio, Internet, newspapers, magazines) according to their own customer base, such as in-store

N magazines for customers to read should be exposed at least 4 times a year.

The best sales plan is high-quality products

The following paragraph is for coffee retailers. It may be instructive to the end user. Excerpt from the arduous start of 20 years ago to the present. The industry is growing at an alarming rate. Now. There are thousands of dealers selling high-quality coffee in the United States. The competition is unprecedented.

Small retailers must try to use as many marketing plans as possible. However, it is impossible for small retailers to spend as much money on market expansion as Dalian lock stores. Therefore, in order to compete successfully. Small retailers must find a way to gain a foothold in the local community. The trick is the best product quality.

All businesses must decide how best to make use of their financial resources. For smaller retailers, fees are first used to buy the best raw materials available. What makes your regular customers keep coming? Only they get products whose quality is worthy of the price they pay. Quality and low prices will leave a very bad taste in the mouth of your customers.

While promoting first-class sales skills, no one can drink lottery bags of pictures, attractive samples of coffee beans, or moving advertisements. In the end, it was the taste of coffee that worked. No retailer or supplier can survive without any regular customers. So the key is how your coffee tastes and whether customers can enjoy it. And come over and taste it again and again.

Many consumers understand the difference between good coffee and bad coffee. However, in today's competitive environment, it is not enough to taste good. It is more important to provide outstanding products. Can customers tell the difference between good things and high-quality goods? Yingran is not everyone can tell, but the vast majority of people can tell, especially those who often drink specialty coffee. Because often these people are your main god of wealth.

In order to ensure that they can become regular customers. It is necessary to provide them with excellent coffee. In order to ensure the stable quality of coffee supplied to customers, you must learn to identify the coffee quality and processing level of suppliers. But what makes coffee ready? Is it just because the coffee beans are big or come from some famous coffee-growing country? These are not what naturally make coffee the best coffee. To help assess the quality of coffee sources, imitators should ask people in the coffee industry or rely on suppliers' reputation and reliability at trade meetings. No, I only trust the supplier's introduction materials. A good supplier will gain the trust and respect of his friends and businessmen. Talk to retailers, raw coffee dealers, and equipment / Packer representatives: all of this can provide you with some valuable references.

Talk to the supplier's customers and finally establish a relationship. The knowledge and ability of this person is one of the most important factors in judging the quality of the coffee you get. Observe his or her experience, credit, and knowledge.

IX. The most common mistakes in selling coffee

Let's take a look at a few issues often mentioned by hard-working coffee retailers:

Problem: I use coarse powder to speed up the flow to reduce the time it takes to make coffee.

If you're so proud, it's like kicking customers out of the theater before the movie is over. You want to do this because you can receive the next batch of guests. after all. There's always a long line outside and you don't want to lose any of your customers. But don't forget, your coffee consumer. Like the customers of the movie, they hope and have paid for the whole plot.

Think about it, when you are buying coffee for the coffee business, what are you buying? Are you buying coffee beans or are you buying the taste of coffee you will dedicate to God? So what will you do to introduce the wonderful smell of coffee from the beans into the coffee cup? There are no shortcuts to this process. The unfortunate fact is that when the water is too fast to dye the water only with coffee color through coarse coffee powder, you lose the most precious taste in the cup. Imagine that your coffee is a watermelon, and the oil and banyan substance in coffee beans are the flesh of watermelon. When making espresso, if the water flowing through the coffee powder is too fast, it is tantamount to only peeling off a piece of watermelon skin. And throw away the whole flesh of the watermelon.

The fine degree of grinding and renting is appropriate, and the crushing strength is appropriate. Can heat water conservancy pressure to play a normal role. If the powder is pressed properly, hot water and pressure will activate the oil in the coffee, bring it out and put it into the cup, thus forming a rich layer of coffee foam.

Question 2: I am proud of everything is right, why am I still losing customers?

This is what an espresso seller said when he saw his customers patronize his new competitors not far from him. Everyone said that the new place offered good coffee and was a delightful and worth visiting place. Actually? Both places serve the same brand of coffee. There are several problems in the observation of the first store: the funnel of the bean grinder is dirty; the pre-ground powder has dried in the powder bin; and the unwashed coffee handle is hung next to the coffee machine without being preheated at any time. What is the harm of doing this: Ling's coffee handle will lower the water temperature when used, which will seriously affect the taste of the coffee. If the coffee machine is not washed properly, 2 ounces of words will flow out in 10 to 12 seconds. And, worst of all, his shopkeeper still thinks his products are the best. He just needs to make bigger signs to attract customers. According to what he said, "We haven't received a lot of complaints." Yes, his clients may not bother to come back to complain about him.

In the coffee business. Hard work and enterprising spirit are widely admired. If you don't work hard enough, the main problem you encounter is that you will never get the best results. Most of the problems stem from poor information. How do you know if your training is good or bad? Verify it! Don't just stay in an information phase.

Conduct a quality inspection of the products you supply. If someone gets the opposite information from you, try the two methods and taste them to see the difference. You will find that the more you learn, the more worth learning. Improving your quality standards should be an inevitable means of improving your business. The return of high standards and strict requirements is much lower than that of making do at a medium or low level. Every time a customer is satisfied, things take a step on the bright side.

10. How to increase turnover

The daily turnover of a cafe is an extremely sensitive and most concerned issue for the industry. It is believed that the composition of daily turnover and the meaning it represents are also of interest to employees in every cafe, and it is also an important issue that we must deeply understand how to improve turnover.

(1) the number of passengers

As the number of passengers can affect the performance of cafes, in general, cafes give priority to setting up shops in areas with frequent population flow. Of course, for the effective use of the business promotion activities of the whole cafe. It is also the main reason for the increase in the number of passengers. The fundamental task for the operation of today's cafes is to strive for the expansion of the shop circle and the cultivation of fixed customers.

(2) customer shop ratio

Even if the cafe is located in a place with frequent customer traffic, it is difficult to drive the performance of the cafe because of its lack of charm to attract customers. So how to effectively shape the characteristics of the store. Such as the beautification of store layout and the attractiveness of related promotional display activities, the diversification of service functions, and so on. It can not only arouse the interest of popular customers. It can even attract customers who come specially to increase the rate of entry into the store.

(3) customer transaction ratio

After a customer shop, how to cause the motivation and action of their consumption depends on the play of the overall goods and services, such as the atmosphere of floor decoration, the characteristics of coffee brands, the effect of bar display, the service attitude of sales staff and the performance of customer skills, in order to improve the transaction rate of customer consumption.

(4) average number of coffee consumed

This is a concrete manifestation of the wind of various factors, which depends on the coffee cafe's complete xing collection of coffee and beverages. In order to supply the needs of customers: and then for the coffee composition of the relevant drinks and the salesperson's understanding of coffee, in order to provide customers with related needs. At the same time, with the in-depth knowledge of coffee by the sales staff, they can make appropriate explanations and suggestions for customers at any time. And promote the consumption of customers. In order to remind customers of the number of coffee to drink.

(5) average unit price of coffee

The average amount of curry consumed is for "quantity". The average unit price of coffee is based on the value of the commodity and is related to the price of the whole coffee series. Even if the same deal. Strive to increase the unit price for customers. So in the collection of drinks. Must be able to respond to customer needs. Provide goods with high added value.

Through the analysis of the above factors. A way to increase the turnover of a cafe. It is the effect of the combination of location, goods, services and other factors, rather than relying solely on the efforts of one aspect. At the same time, when it is actually used. It is difficult to grasp all the factors at the same time, so operators must know all the information of the market in time, according to the operating conditions. According to the needs of customers, flexible use of relevant marketing methods, so that it can play a direct and effective effect, in order to drive the performance of the whole cafe.