How many countries have the advantages of Pacific coffee? Which group do you belong to? Free coffee for the 29th anniversary?
Free coffee? Coffee buy one get one free? Who is so arrogant?
It's Pacific Coffee!
From July 19 to July 25, anyone who wears red clothes or wears red accessories or red makeup will buy you a cup of Pacific Coffee. In addition, Pacific Coffee is also online looking for a partner of the same age in 1992. 29th anniversary collection [same age clinking cup roll] on July 21, you can get a free hand cup latte if you show the coffee maker "same age clinking cup roll".
The editor in 1999 didn't know much about Pacific Coffee. I just remember clearly that logo was very popular, and there were several coffee beans scattered next to the fragrant coffee cup, which were all wrapped up with red concentric circles. Last night when I was browsing on Weibo, I suddenly found that Pacific Coffee has been founded for 29 years. Who on earth is Pacific Coffee? Today, let's explore!
Pacific Coffee, a coffee chain under China Resources, was born in Hong Kong in 1992. The predecessor of China Resources is "United Bank", a joint import and export company. After 2000, after two times of "reengineering China Resources", China Resources laid the foundation for the current business pattern and business scale, covering a wide range of areas. Continuous innovation, building product and service brands, is also at this point in time, the acquisition of Pacific Coffee in 2010. In 2011, it officially entered the mainland market. 29 years of hard work to make Pacific Coffee a very influential coffee chain brand in the industry. Combined with China Resources's mission concept of "leading business progress and creating a better life", Pacific Coffee also advocates "one cup, one thought, one world" to take excellent quality, integrity and pragmatism as the core value of the brand.
Pacific Coffee outlets are located in mainland China, Hong Kong and Macao, Singapore and Malaysia, expanding the coffee culture of Perfect Cup.
Today, his Pacific Coffee is all over the country, and there are about 471 incomplete statistics in 2020, mostly in Beijing, Shanghai, Guangdong and Hong Kong.
The stores of Pacific Coffee across the country are as follows:
Due to its wide coverage, Pacific Coffee has even been shouted by netizens that "Jian is better than Starbucks". What are his advantages?
In addition to the design of logo, the unity of product or store elements and the output of cultural content, the popularity of the brand accounts for a large part. So what on earth made Pacific Coffee popular? I think there are the following points:
A selection of coffee beans
To promote coffee culture and search for the best coffee beans in Africa, Central and South America, Hawaii and Asia.
Good service and high quality of staff
Pacific Coffee has a group of excellent front-line staff, all of whom have been carefully trained to have a first-class service level.
Localized operation mode
As an international Hong Kong brand, Pacific Coffee understands that the inheritance of local culture and traditions is one of the successful factors for the smooth development of the brand. Try our best to cooperate with the most appropriate marketing strategy according to the needs of the local market without losing the unique image of the brand and the pursuit of high quality. Learn and share the successful operation model of the brand.
Innovative products
Continue to launch new products. When pearl milk tea was popular in the mainland, the project that everything could be added with pearls was transformed into coffee chewing. Not only make efforts on drinks, but also launch most of the coffee-related peripheral products such as coffee capsules, coffee milk, coffee gift bags and so on.
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