Can't afford to play? Changsha new online celebrity tea store coupon routine customers? Lemon season hand beat lemon and immediately responded.

On September 14, Changsha launched by [Hello, Changsha] # Changsha with lemon tea shop coupon routine customer # topic on the hot search list, in Changsha city list has been ranked first for a long time.

What on earth is the matter?

Meituan, an online celebrity, played lemon tea "Lemon season" and did a basketball league coupon exchange event. The deadline for the event is September 16, and registered users can get three "exchange coupons" within a limited time.

However, on the evening of September 14, the coupons were "suddenly" invalid! The redemption period expires on September 14, and the page shows that Meituan coupons have expired.

On the evening of September 14, lemon season officials issued an emergency statement saying: a total of 50,000 yuan in vouchers are given to sports-loving fans and can be exchanged on July 27. However, on September 14, the background of the system was attacked by hackers, a large number of QR codes were leaked, and the number of coupons exceeded the standard, resulting in unusability and expiration. For customers who have received three coupons and have not yet used them, one-to-one coupons will be issued and the use time will be extended by two weeks until September 30.

In a statement, lemon season expressed his sincere apology to the "victims" of the incident and said he would find out the cause of the malicious leak and reserve the right to pursue legal responsibility.

Netizens have given their own views on this. Some people think that the tea shop should treat people with sincerity, and since it is a local brand, it should be run well to protect the name of the local brand. Others think that the news that hackers take advantage of system loopholes to issue coupons is not once or twice. There is no need for businesses to issue excessive coupons for self-branding.

And for the pursuit of "heart coupons", some netizens posted screenshots indicating that they had received the coupons.

As for the messages that did not receive the coupons, the official immediately commented that "because the coupons were issued in batches, some of the accounts that received more than one coupon would be issued again in the second batch" and hoped that everyone would understand.

This is not the first time a similar situation has happened. before, lemon season and Li Jiaqi teamed up to launch to-store drink coupons. Some netizens commented on this matter that they did not quite understand the coupon rules of the lemon season, and the coupons bought in Li Jiaqi's live broadcast room could not be used everywhere. He bought two coupons but was told that he could only order a small one, and only agreed to exchange it when the customer said he would give a review on a business trip.

I believe that many friends do not know much about this "new Internet celebrity".

According to its official website: lemon season hand-played lemon tea is a trendy tea promotion, research and development, management-based chain tea brand. Its distinctive image of beating lemons and refreshing lemon tea products have attracted the love and recognition of consumers of all ages. Founded in Changsha, Hunan Province on February 8, 2021, although it was established earlier, there are already six stores in Changsha and are continuing to join.

According to the survey of Mob Research Institute, the overall scale of restricted tea drinks exceeded 100 billion yuan in 2021, and the number of stores exceeded 500000. The brand effect is also constantly strengthening, and the injection of capital limits the growth rate of tea to be maintained at more than 20% in the next five years.

In such an era of fierce competition in the tea industry, the homogenization of products is fierce, various brands have begun "fancy" marketing, the ultimate goal is to enhance the strength of the brand and gain the trust of consumers.

Such a hot search will certainly affect the brand image, but its rapid response and problem-solving attitude also circle fans to a certain extent.

Finally, the problem arises.

Will you still use the reissued coupon to go to the lemon season for a drink?