What do you do in the cafes around Lucky and Starbucks? !

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Nowadays, coffee shops can be seen everywhere, and they are still opening more and more. On the same street, the phenomenon of 10 to 20 coffee shops continues! The number of independent cafes has also increased, accounting for 72% of the total number of stores in the country since 2022.

A few days ago, I saw the data reported by KuaiBao, a Chinese beverage, that a coffee shop in the same area would take more than 50 per cent of its turnover if it had lucky luck, and another 80 per cent if there were Starbucks, manner and other tea brands nearby.

It is obvious that independent cafes have come to the competitive point of scale and brand in the coffee market, and it is not so easy to surpass coffee giants, but independent cafes are also more flexible and personalized than the standardized operations of chain coffee shops.

What do you value more when you walk down a street full of coffee shops and choose to buy a cup of coffee? Price? Taste? Service? Or a comfortable environment? Or is it brand awareness? Return to the rationality and sensibility of life, in the face of this complicated choice, perhaps, people are more short of a cup of coffee with temperature and cost performance.

To sum up, those cases that failed independent cafes were mainly caused by their decoration style, business philosophy, and no turning back rate. Therefore, when "fighting", we must pay special attention to these points.

Coffee shop is a relaxing place, unlike the standardization of chain coffee shops, the decoration of small cafes can be fully utilized, but do not make it particularly crowded, decorate the cafe with an atmosphere and emphasize the overall simple comfort, so that it can stimulate consumers to continue to spend, and all the furnishings in the store are valuable.

The business philosophy must be service first, smile service + standard service + personality service = perfect service, service and products are the most common means to improve customer reputation, so many baristas in independent cafes have full marks in terms of skills, product quality is the basis of service, but also the cornerstone of establishing relations with customers, enthusiastic attitude, quality service can always leave a good impact on consumers.

To create a product with flow is to create a way to pull customers into the store and introduce customer flow. Whether it is a chain coffee shop or an independent coffee shop, "first order is free" and "buy one get one free" seems to be the most common way. But also can not completely follow the trend, to go out of their own characteristics in order to survive and continue to fight.

Be careful, too! Marketing gimmicks are important and may bring good traffic, but this is definitely not a selling point. Without the support of products, no matter how many marketing gimmicks are also a "wave", customers are still unable to retain the hearts of customers who want to come again.

Nowadays, all kinds of boutique cafes and independent cafes are springing up everywhere, and the competition of coffee track is becoming more and more hot. Being yourself is the last word!

Photo Source: Internet