How to run a coffee shop after the epidemic? The Secret of Cafe's success

Professional coffee knowledge exchange more coffee bean information please follow the coffee workshop (Wechat official account cafe_style)

For more boutique coffee beans, please add private Qianjie coffee on Wechat. WeChat account: qjcoffeex

In the minds of many people, there should be a dream of opening a shop, especially in the field they are interested in. In the leisurely evening, sitting in the shop, drinking a cup of special cappuccino, enjoying the tenderness of sunset and breeze, playing a piece of music I like, immersing myself in my hobby in a completely free space, and earning some money by the way.

But the reality is not so beautiful, if people think that the aroma of the coffee in the coffee shop, the heart of the baristas, the elegant music in the shop is the feelings of the coffee shop. That only means that you are far from unlocking what a coffee shop needs. It is far from enough to open a coffee shop based on these so-called "feelings".

To run a coffee shop, first of all, you need not only feelings, but also your understanding of coffee. Reliable basic knowledge can enable you to take a leisurely attitude in the face of constantly updated coffee varieties. Secondly, as a kind of coffee shop, its main direction is to do business, which means that you can't just run it as a hobby, you have to be able to make money. After all, everyone is not a rich second generation, and there is no way to "use love to generate electricity".

Whether you open a coffee shop or any other shop, you need to do market research in advance, especially the coffee shop, where you can not only drink coffee, but also sit and listen to music. There is a lot of business knowledge in it, such as the details of coffee, taste, selection of coffee beans, decoration layout of coffee shops, operation mode, etc., all need to be studied one by one. If you open a shop blindly, you will probably end up with a bad financial bill.

At present, coffee has become the standard for many young people. according to DATA100's "Coffee Market trend Insight report", in terms of age distribution, post-85s (30-34 years old) and post-90s (20-29 years old) are the main people of domestic coffee consumption. Among potential coffee consumers, 20-24 years old and 25-29 years old accounted for the largest proportion, accounting for 35% and 31% respectively. More than 70% of people between the ages of 18 and 34 drink coffee every day, and they are more likely to put their coffee in the office, in the library, or in other social places.

Coffee has imperceptibly penetrated into all aspects of daily life, and now few people will sit quietly in coffee shops and drink coffee leisurely, which leads to many traditional coffee shops which are famous for their atmosphere and atmosphere for less than a few years.

With the intensification of competition among coffee shops, more and more coffee shops are adopting more and more newer marketing strategies, and online celebrity coffee shops that focus on store style are also in order to show their skills in this era. Design and launch a variety of unique store styles, including Harajuku style, ins style, industrial style, retro style, Syrian style and so on. These styles promote the development of coffee culture and enable more people to understand and appreciate the charm of coffee.

There are also some coffee brand stores that focus on boutique coffee, according to the different habits of local consumers, select high-quality beans and make coffee in order to be recognized by coffee lovers. If the online celebrity store sells style, then the boutique sells word-of-mouth. In their view, it is more important to make good products and win the reputation of customers.

Although emotion is important, it is not the only factor. Coffee shops must provide high-quality products and services to ensure a satisfactory customer experience. This means that coffee shops must have first-class raw materials and professional equipment, and be able to provide unique and attractive products.

In addition, coffee shops must also pay attention to marketing. This means that coffee shops need a strong brand image and use social media and other channels to attract new customers and increase customer stickiness.

Under the circumstances that the coffee market is so full, this business, which includes ideals and human feelings, can no longer be managed blindly by feelings alone. If you want to open a coffee shop, you can either make good products, stabilize your local reputation, or develop your feelings and rush into the broader market with a unique style. In this contradiction between exploring the characteristics of the brand and the popularity, only feelings are unreliable.

Photo Source: Internet