The signboard design of a coffee shop.

The upper part of the storefront can set up a strip store sign to display the name of the store prominently. In the bustling business district, consumers often first browse all kinds of store signs, large and small, looking for commercial service places that achieve their consumption goals or are worth visiting. Therefore, the coffee shop signboard with high generalization and strong attraction has a very important impact on the visual stimulation and psychology of customers.

The floor of the cafe signboard is made of wood and cement for a long time. Wood can not withstand long-term wind and rain, easy to crack, paint easy to fall off, need frequent maintenance. The cement signboard has the advantages of convenient construction, durability and low cost, but the form is outdated and the technology is rough, so it can only be used as a low-grade commodity signboard. In order to reflect the changes of the new trend of the times, today's exterior decoration materials are not limited to wood and cement, but use thin marble, granite, metal stainless steel plate, thin painted aluminum alloy plate and so on. The stone facade is thick, stable, noble and solemn, while the metal facade is bright, light and full of sense of the times. Sometimes, with the change of seasons, various types of sunshade racks can be placed on the facade, which will make the facade fresh and lively, communicate the functional links inside and outside the cafe, and virtually expand the business area.

The introduction function of the cafe signboard plays an indispensable role and value, it should be the most eye-catching place, so it is necessary to use a variety of decoration methods to make it prominent. There are many techniques, such as neon lights, spotlights, colorful lights, reflectors, light boxes, etc., to enhance the effect, or with ribbons, flags, flowers and so on to set off. In short, elegant style, fresh, strange techniques, grotesque is often one of the keys to success.

Operators pay more and more attention to the text design of cafe signboards, and some artistic, three-dimensional and advertising signboards composed of slogans, affiliation and numerals continue to emerge. The following points should be paid attention to in the text design of cafe signs:

1. The consideration of the glyph, size, convex and concave, color and position of the shop name should contribute to the normal use of the door.

2. The text must be consistent with the taste of the cafe. (520Coffee Network provides 520kfw.com)

3. The text should be as concise as possible, the content should be deep, and it should be easy to remember and recognize, so that the customer can see it at a glance.

4. art characters and writing should pay attention to popularization, the deformation of Chinese and foreign art characters should not be too messy and too pretentious, and writing should not be too scribbled, otherwise, it will be difficult to identify and cause trouble in production.

The materials used for the words on the signs of cafes vary from store to shop. Shop scale is larger, and the storefront that requires exquisite, can use copper, protruding hollow word, glittering, have rich, luxurious feeling, the effect is quite good. Porcelain characters never rust, and good reflective intensity is especially effective as a signboard. Plastic characters have gorgeous luster and easy to make, but with a long time, the luster fades, and the plastic is aging, cold, heated and deformed, so it can not be used for a long time. The production of wooden characters is also convenient, so it is easy to crack in the sun and rain for a long time, and it needs frequent maintenance and painting.

Coffee shop signboard design, in addition to paying attention to giving consumers a good psychological feeling in terms of form, materials, composition, shape, color, etc., how much effort should be made in naming? strive to be concise, fresh, easy to read, easy to remember, rich in beauty, make it have a strong attraction, promote consumers' thinking activities, and achieve the ideal psychological requirements.