General knowledge of the management of boutique cafes about cafes

As the saying goes, "if you want to be rich, open a shop" and "raise three generations in one shop". It can be seen that from ancient times to the present, owning and running a prosperous shop is a good way to get rich smoothly, not to mention that what we are going to open now is a cafe, which can earn a little money to support the family while enjoying the taste. Why not do it?

But opening a store is not that simple, especially for some novices, it needs a lot of work before and after opening a store, and it is also a very tedious process, such as how to find the address and design the store, how to purchase goods and promotion, how to carry out daily operation management, how to train management staff, etc., so we not only have to change a lot of ideas in the process of opening shop. But also to learn a variety of technical and management knowledge.

Normally, the process of opening a store is mainly divided into three main stages: before, during and after opening a store.

The first stage: planning before opening a store.

This stage is very critical, that is, before we choose the location of the store, we should prepare for our ideological work and do a good job in practical planning, so as to shorten the time and cost of the second stage. At this stage, we should do the following work well:

1. Understand the trends of the coffee industry and understand coffee-related products.

2. Investigate and be familiar with the situation of the local coffee business circle, mainly understand the local consumption habits, the main consumer groups, whether to accept new things or not.

3. By analyzing our own economic situation, we should know that opening a coffee shop is not an industry that can make quick money right away, and it is best to have free funds.

4. Determine the scale of the investment, the business model of the store, and think of the menu and price.

5. Understand the relevant information of the decoration company and determine the main cost-decoration cost.

6. Unlock the processing process and related fees of the coffee shop's industrial and commercial, tax, health license and other related documents.

The second stage: the process of opening a store

When we determine the location of the store, signed the agreement, all the work becomes very compact, of course, if you do the premise work in place, everything becomes handy again. But this period of time is also the most urgent, all the work should be straightened out, and a lot of work may be carried out at the same time.

1. First of all, the graphic design and three-dimensional drawings of the storefront should be done immediately in order to prepare for a longer decoration period.

2, in the design scheme at the same time, to select building materials, valuation, bargaining, furniture selection and so on.

3. Through negotiation with the coffee company, all kinds of coffee equipment are selected to assist the design and installation of water and electricity.

4. in order to control the whole budget in the process of construction, the project needs to pay on time, increase or decrease, and make it possible to change at any time.

5. Apply for business license and recruit relevant staff. If training is needed, training should be arranged.

6. Design printing menu and all kinds of publicity materials.

7. Selection and purchase of equipment and tableware, selection and purchase of various consumables.

8. Formulate various systems, determine the work flow, shift system and so on.

The third stage: in the process of opening shop

Any store needs a trial period, and it is also a process of real contact and understanding of the market. During this trial period, and also in the process of operators' real contact with customers, we have to do the following work well in this process:

1. Real contact with customers, understanding of customer feedback, analysis of the difference between planning and actual operation before opening a store.

2. Establish customer file management, keep in touch with customers at any time, or establish membership system, and engage in some activities from time to time.

3. Analyze the business status of the store and make a complete analysis of the products, mainly to ensure the quality.

4. Investigation of employees' business philosophy and retraining.

After the opening of the store, it takes a period of publicity and promotion to accumulate a stable source of customers, and in order to strive for the target customers to come to spend within a short period of time, promotion and publicity are essential, promotion can have a lot of skills, and do not necessarily spend money on advertising, here are some promotion methods.

1. Media

You can find some magazines, newspapers and other media to do soft advertising, and strive to find more cooperative media. Among the many media, the Internet is probably the most willing to cooperate with you and help you promote, you can try to get them to do publicity for the store.

2. Promotional materials

If the location of the store is not obvious enough, you can send staff to distribute promotional materials in nearby office buildings, large shopping malls, residential areas, etc., which must be beautifully designed and even accompanied by free coupons or coupons to attract relevant people to come to the store to spend.

3. Human relations

The initial stage of opening a store will certainly be a cold spot. During the new opening period, customers' consumption will certainly hover in front of the door. If the store has not been very popular at this time, it will stop them. This is the consumer psychology of the Chinese people. Like to join the fun, the more lively, the more tasteful. Because it takes a period of time to be effective through promotion and publicity, it is recommended to recruit friends and customers around you and visit a lot of guests in the early stage of the opening.

After the store has been in operation for a period of time, there will certainly be a lot of customers coming and going. Some customers will come often after they come, and some guests may never come again once, but no matter what customers they are, we all hope that they will become regular customers of the store, so we need to set up customer files.

Do we need to ask every guest to fill in the information? it may not be very polite. We can leave the customer's information through some techniques.

For example, when guests come to spend money for the first time, we can borrow the new opening period, send a membership card and VIP card to the guest, and then take the opportunity to ask the customer to fill in the information indicating that we will often engage in some preferential activities or notice of the launch of new products. of course, there are many ways, we need to think about it in the process of operation.

When the customer profile is established, it is necessary for us to invite guests to do some activities from time to time, or give customers information about the listing of new drinks, or give some cordial greetings during festivals, and so on will make your strange customers become regular customers. regular customers become friends in your store. (Made by clark on Feb.20,2008)

Every detail we do is likely to move the customer.