How to determine the investment budget of a coffee shop

1. Determine the location of the cafe.

After detailed market research, the operating grade and product pricing are determined according to the consumption capacity of the business area where the coffee shop is located, and the per capita consumption capacity of customers entering the store is estimated.

2. Estimated turnover based on average daily consumption and occupancy rate

According to the per capita consumption capacity, the number of seats in cafes, the occupancy rate and the number of business days, the estimated monthly turnover can be calculated according to the following formula:

Turnover = average consumption per person x number of seats in cafes x full coefficient x turntable rate x business days

(full coefficient: it refers to the general table with 2 chairs or 4 chairs, one customer occupies a table with 2 seats, or a table with 4 seats occupied by 2 people, when the chairs in the restaurant reach 70%, it can be said to be full, so the full coefficient is 0.7. Turnaround rate: refers to the number of seating tables and customer changes in a day.)

Suppose shop A has 100 square meters, 40 seats, general geographical location, 1.2 times a day, per capita consumption of 30 yuan, full-month business, according to the above formula, the reasonable monthly turnover is 30 × 40 × 0.7 × 1.2 × 30,240 yuan.

3. The maximum investable decoration expenses shall be calculated according to the positioning grade, the lease period, the expected time for investors to recover the cost and the monthly turnover.

The pricing of coffee shop products is matched with its decoration environment, the services provided and the quality of products. If the positioning grade is high, the decoration cost is also high.

Therefore, if the operator receives the hairy embryo house, it is best to book the lease for more than 5 years to ensure the interests of investors, because the longer the lease period, the less the monthly cost sharing. Generally speaking, the coffee shop can recover the cost in 2 years, and investors can calculate the investable decoration cost according to the situation and a certain proportion.

Based on the monthly turnover of A store 30,240 yuan, the running water in two years is 725,760 yuan, and the decoration cost is about 145000 according to the proportion of 20%.

4. Calculate the maximum cost of purchasing production equipment and tableware according to grade positioning, two-year business income and 10% proportion.

Usually a large part of the equipment investment, a mid-grade, 40-seat coffee shop needs to invest in all kinds of production equipment is estimated to be about 75000.

5. Prepare the operating expenses for the first three months

The operating expenses include rent, staff wages, material procurement and publicity expenses. Assuming that the rent of store An is 4000 yuan per month, the employee salary is 10, 000 months, and the operating expenses are about 50, 000 yuan.

6. Calculate the pre-opening funds.

Decoration, equipment, material procurement, pre-preparation related expenses and tens of thousands of yuan of imprest, a total of 300000 yuan.