It is still not optimistic for Chinese coffee to break out of the "price winter" industry.

While soaring prices have spurred confidence, Chinese coffee production fell to less than 60,000 tonnes in the 2013 - 14 season from 80,000 tonnes in the previous season. In the absence of large-scale coffee leading enterprises and local brands, the pressure to reduce production has made China's coffee industry more eager to "break through" from the origin of raw materials.

Statistics show that Yunnan coffee planting area has grown from more than 300,000 mu in 2008 to more than 1.4 million mu at present, and the output has increased from about 30,000 tons to more than 80,000 tons in 2013, accounting for more than 99% of China's coffee planting area and output.

Coffee industry insiders introduced, looking at the recent 20 years Yunnan coffee price trend, almost every 10 years a price cycle. In 2010, Yunnan coffee prices reached 41 yuan per kilogram, a record high. From 2012 to the beginning of 2014, affected by the decline in international coffee futures prices, the price was once as low as about 13 yuan per kilogram, and the coffee planting industry entered the "price winter" for two consecutive years.

At the end of January 2014, with the recovery of international coffee futures prices, Yunnan coffee prices also rose rapidly. "International coffee prices rose the most in a month in 20 years this past February, from 114 cents a pound on January 28 to 180 cents a pound on February 28." Yunnan Province coffee industry association secretary-general Li Gongqin said.

Li Gongqin believes that there are three reasons for the rapid rise in coffee prices: one is the drought in Brazil, the world's largest coffee producer, since the end of last year, which is expected to affect coffee production; second, some coffee producing countries in Central and South America are affected by coffee rust, and coffee production is expected to decrease; third, coffee futures have been depressed for a long time, coffee futures speculators intend to raise coffee prices, active coffee futures market, etc.

At the same time, international coffee demand is still growing, while China's domestic market is in strong demand. Huang Jiaxiong, a researcher at the Tropical and Subtropical Economic Crops Research Institute of Yunnan Province Academy of Agricultural Sciences, said: "At present, domestic coffee bean demand is increasing by 25 percent every year, and coffee bean imports exceed exports."

"Demand exceeds supply, making coffee prices rise inevitable." Li Gongqin said.

"This year's coffee harvest is nearing its end, but the province's coffee production is still less than 60,000 tons. Pu 'er coffee production is also down at least 30 percent from last year." Despite the surge in purchase prices, the sharp drop in coffee production casts a shadow over China's coffee growing industry, Li said.

In recent years, Nestle and Starbucks have increased their efforts to open up raw material production areas in Yunnan, and Yunnan Arabica coffee has also been sold to more than 20 countries and regions such as Europe, the United States, Japan, and South Korea, but overall Yunnan coffee industry is still in its infancy, and the industry "breakthrough" is not optimistic.