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Published: 2024-09-17 Author: World Gafei

Last Updated: 2024/09/17, Have you noticed that the red coffee cups with tall hats on the cups next to you appear before your eyes from time to time? You have read it correctly. If you have been to Europe or are obsessed with coffee, you must be no stranger to this little boy in a red hat and holding a coffee cup. He is JuliusMeinl (Julie Manny), a century-old Austrian coffee brand that has been officially in Taiwan.

Have you noticed that the red coffee cups with tall hats on the cups next to you appear before your eyes from time to time?

You have read it correctly. If you have been to Europe or are obsessed with coffee, you must be no stranger to this little boy wearing a red hat and holding a coffee cup. He is "JuliusMeinl". This century-old Austrian coffee brand has officially settled in Taiwan. In order to let more coffee lovers in Taiwan know and drink this good cup of coffee, Julie Manny, known as Austria's national treasure coffee, has been introduced. The cradle hands are Chen Jian and General Manager Chen of Baohe Food (GoodandPerfectFood).

The brand story of "JuliusMeinl" begins in 1862 when a little boy opened his first grocery store selling spices and raw coffee beans in the center of Vienna. At that time, people used their own stoves to bake coffee beans, which was a painstaking and time-consuming process. With the expertise and creativity of coffee, the young founder Meinl took the lead in roasting raw beans for guests and blending their flavors, and set up Europe's first modern roaster more than a hundred years ago to produce and sell fresh and high-quality self-baked coffee. Meinl's products have been very popular in Vienna ever since.

Today, JuliusMeinl, headquartered in the global coffee capital-Vienna, Austria, has passed through five generations and has become a representative of high-quality coffee.

"they only sell the best, not graded commercial beans! He will not make a profit by selling cheap coffee beans because of market competition, "Mr. Chen said confidently. General Manager Chen, who has been in the catering equipment business for 20 years, has traveled to Italy and Europe and tasted all kinds of coffee. He has also represented other internationally renowned coffee brands, but finally chose this reputable Viennese coffee brand "JuliusMeinl Giulimani", which is different from the general Italian flavor. He personally went to JuliusMeinl headquarters in Vienna to learn more about the brand's expertise and coffee shop culture. How has it been passed down from generation to generation?

It turns out that behind the high quality created by this hundred years of history, there are consistent rigorous operations and in-depth research techniques and data statistics, from the deeds of agricultural land in coffee producing areas, the analysis of raw beans before baking, the production of the best baking time / temperature, the rapid cooling technology of cooked beans after baking, the exclusive formula of coffee for a century, expert cup testing to confirm the flavor, packaging and shipping to more than 70 countries around the world. These are the exclusive knowledge accumulated after a hundred years of accurate testing, which is beyond the reach of other brands. This is why Mr. Chen is fascinated by the charming flavor of Viennese coffee that has remained unchanged for a hundred years in "JuliusMeinl".

"drinking coffee in Vienna is as natural as drinking soy milk in Taiwan. What is the future trend of coffee? For me, it's delicious and healthy. It's as simple as that. " Now that people are in good health, people know how to choose foods and ingredients that are good for themselves. In line with the ideas of all of you here, Mr. Chen chose to promote what he thought was really high-quality coffee that he liked to give to everyone on this island.

"what is coffee and tea? It's the drink you need to sustain a part of your life, "Mr. Chen said with a smile. How to let these good brands survive through the ages depends on the stable development of the enterprise and the quality of the products. Baohe Food Company has decades of catering experience, in addition to acting JuliusMeinl coffee beans, but also tutoring the opening, using their decades of valuable experience to teach future partners. I have also set up a "Baohe Coffee Life Restaurant" in the alley of Jingmei District, which is not only a coffee shop, but also endowed with the mission of education and promotion, in order to make this cup of Viennese coffee the representative of coffee in everyone's mind. Although the coffee shop is not in the downtown area, it lights a bright lamp for this small street, making passers-by wonder: "where does this coffee smell come from?" What is this red cup and this little boy? "