What are the ways to improve the performance of cafes run by cafes?

When a lot of people run a cafe, they immediately want their business to be profitable and profitable. It's good that this happens, but it doesn't happen very often. For most coffee shops, success doesn't happen on its own; you have to plan and work tirelessly to crown yourself with success.

Running a business without a plan is like driving a car without a map and without a destination. Maybe there's something fun about wandering aimlessly during the holidays, but if it's business, it's a whole different story. You may enjoy preparing the products in your store and chatting with your customers and employees, but I'm sure that's not what you're trying to do. For the vast majority of people, the purpose of opening a store is nothing more than to earn more income, achieve their own life goals, improve their living conditions, and so on. But many shopkeepers find it frustrating that they work longer hours without getting more in return. In my experience, most of these situations can be improved, and the only thing you need to do is develop a realistic and workable development plan.

So how do you plan your career future?

First of all, you need to define your goals. If you can't describe your goals, how will you achieve them?

Why do you want to open a shop and what exactly do you want from it? This is the first question you have to answer. You might say, I want to make more money, I know that, but the point is, how much more is that? More specifically, do you want to support your child through college, or do you want to earn a full pension, etc., how much money does it need, and when does it need to reach this number? Only you know exactly what you want and when you need it, so you can set a precise goal and work towards it. And these questions you have to write down.

Once you decide what you need, your ultimate goal becomes the direction of a long-term effort around which everything you do should be built. Long-term goals may also be broken down into several short-term goals. If you run a business that is always losing money and you only have enough money to last for another six months, your long-term goal is to turn your business around in those six months, and your short-term goal should be to carry out various promotions around this theme.

In order to turn a profit, you need to increase daily sales at all costs. Plan your development path to success, which will become a core of your daily business.

Now let's take a look at the monthly business status of your store. According to the business status, we can calculate the sales status of your store in a few months according to the monthly growth rate of 5000 yuan. You may say that increasing revenue will definitely increase costs, but don't forget that you only increase the cost of materials directly related to sales, and many fixed costs will not increase, such as employee wages, rent, etc. The most important thing is to find ways to increase sales by about 5000 yuan per month while maintaining the same cost rate. We can see it more intuitively through the following table:

As you can see from the data in the above table, this store needs to achieve monthly sales of 40000 yuan to be profitable, so now monthly sales of 40000 yuan has become the specific target of this store. Next, you need to set a timetable to reach your final goal. In our example above, we have only six months left, so six months is our planning time. So you have to design to increase sales by $20000 over the next six months. This means you need to increase sales by approximately 3333 yuan per month (20000/6=3333). Then your monthly growth becomes your near-term goal. You can divide the $3333 per month. For example, if you are open 12 hours a day, the increment you need per hour would be $9.26.

Now that you have a very specific goal, break down a long-term goal into very detailed goals, and you can come up with a concrete implementation plan.

Sales can be increased by giving coupons to passers-by or potential customers in the area where the store is located to attract new customers, or by writing new or special products on the billboard at the door to attract more customers. You can also increase sales by increasing the consumption of your existing customers. You can give customers more choices and increase sales through effective marketing.

First you can write down all the methods you can use, and then decide how to implement them, who will be responsible, and when. Then post them on your office wall so you can remind yourself. Now all you have to do is assign these specific tasks to specific staff. Ultimately, we don't know whether your actions will actually increase your sales, and you don't know yourself until you implement them. If at the time of implementation, you feel that these methods do not work at all, then it is necessary to modify and adjust them in time.

The example we gave above is to see how a store facing closure can turn losses into profits. Your goal may be different, but the method and principle are the same. It is possible that you want to retire within 10 years, so this may require you to open more stores for a period of time, and make each store profitable, and then sell your stores. No matter what your goal is, the most important thing is to be clear, and then specify the time point to achieve the goal, then make a plan, implement the plan, and finally enjoy the process of pursuing your dream.