Weibo Marketing method of Entrepreneurship course Cafe

The setting of Weibo account

① Weibo name Enterprise Weibo is "Brand + Industry + Company", and personal Weibo is "Brand or Company + person name". Our official Weibo name can be set to "so-and-so coffee shop", and the company employee Weibo name can be set to "so-and-so + person name".

② Weibo avatar corporate official Weibo registered with corporate brand logo, personal Weibo registered with real avatar. A transparent approach will give Weibo's audience an honest and open image.

③ introduction column introduces the brand culture, concept, as well as the content that enterprises can provide to customers. High-quality, active Weibo users must see before they follow. Our so-and-so's profile, culture, positioning and propaganda have not yet come out, so we need to get this out as soon as possible.

④ tags and topics of concern are written with brand culture attributes, and the content that the target audience will pay attention to. Many Weibo users look for people or information on Weibo through tags, which is also an effective way for others to see. The label of our so-and-so can be set to: so-and-so coffee, Chongqing cafe, Chongqing cuisine, coffee, etc.

⑤ Weibo skin adds brand pictures as background images, and notes on brand advantages, advertising slogans and other instructions on the left and right ends.

Weibo can be divided into official Weibo and employee Weibo. The official Weibo highlights the dissemination of brands and ideas and publishes product promotion and event information. Open private information, deep interaction, for the interaction involving consumer information, private message will be the first choice for consumers.

Employee Weibo highlights the company's cultural atmosphere and forms the corporate Weibo "matrix" to achieve the maximum effect of Weibo marketing.

The release of Weibo content

If you want to attract potential customers with content, first identify the target groups and understand their occupations, hobbies, and routines.

The content released by Weibo is diversified as far as possible and is valuable to the audience. Content as illustrated as possible, to give the audience a good browsing experience, for a certain feature of the content can be added "topic" to facilitate Weibo search.

Give an example of something that can be published:

① introduces the brand story to show the characteristics, origin and development of the brand in a relaxed and humorous language.

② introduces his team, such as the introduction of team members, company meetings, dinner scenes, travel scenes, internal training, photos or short stories of employees' work and rest time, all through details.

③ introduces the company's office space, including workshop, factory, office, conference room, warehouse and other environments on Weibo, together with related photos or videos to achieve intuitive display.

④ is a positive message that is helpful to the company's image. Such as the honors won by the company, the performance of corporate social responsibility and so on.

The general manager of ⑤ made a speech. The general manager's ideas and values will have an impact on the customers of the enterprise. The general manager's Weibo generally has more influence, and many users prefer to talk directly to the friendly general manager on Weibo.

⑥ uses third-party comments to forward third-party comments on companies. The third-party voice can be an expert in the industry, a strongman in online media, or an opinion leader among fans. Influence more audiences with the help of influential people in third-party voices.

⑦ tells about corporate sales cases, customers' feelings and experiences, suggestions and other positive information, can be used to tell on Weibo. But remember to be true, because bad news travels fast on the Internet.

⑧ publishes professional product knowledge to show its expertise in Weibo, not layman's language. Let the target customers know that we are the best in the industry, we have corporate culture and values, we have affinity, trustworthy!

⑨ release new products or promotional products in the official Weibo or promotional Weibo release creative, entertaining product promotion information.

⑩ joins the discussion of hot topics in society and evaluates them. (the evaluation should be commendatory, correct and acceptable to the public.) to understand the shortcomings of Weibo Weibo information is too simple, and easy to sink to the bottom. The remedy is to link Weibo to the logs of official blogs and the public home page of sns as much as possible. They can record the complete information of an enterprise more systematically, transparently and in detail, and can help the audience on Weibo to have a more real and comprehensive feeling about us.

In addition, the content released by the company should be linked further, to other social sites of the brand. Such as question and answer platform, video website, SNS community, forum and so on. In order to expand the visibility and influence of enterprises throughout the Internet. At the same time, also pay attention to the release time and frequency of Weibo. The day is usually 7-9 o'clock, 12:00-14:00, 18:00-21:00 prime time. The number of posts posted by Weibo in one day should be 5 Murray and 10 posts.