Are you ready to run a coffee shop?
Since I started coffee training, I have been in constant contact with friends who want to open a coffee shop. Many people come to study because they want to open a coffee shop. After accumulating experience and professional skills, they hope to open a coffee shop of their own. Many people say that if they want to open a coffee shop, they will go to the coffee shop to study, but they will not graduate to study at school.
In fact, to be honest, I never thought that working and studying in a coffee shop was the best way to realize your dream of opening a coffee shop. Although there are countless people who do this now, there are also countless people who struggle to make a living or even close down after opening a shop in this way.
A common example is this: first go to A store as an employee, think that after learning everything, raise funds, and then leave A store to open a shop called B. at the same time, other colleagues in A may also leave An and open a C coffee shop at the same time. Since then, there are two new coffee shops B and C on the market. B and C inevitably have the shadow of An in terms of business concepts, practices and even meals. In fact, A, B and C are more or less the same in the eyes of consumers, and there is nothing special about them. Is it possible that business will be good in such a copied store?
If you are good at roasting and brewing coffee, so you believe that you can open a coffee shop, this kind of thinking is actually like a person who is good at cooking and cooking believes that he can open a restaurant, which is exactly the same. being able to cook is two different things from running a restaurant, but few people think that being able to bake coffee, brew coffee and run a cafe are actually two different things.
What exactly do you need to open a coffee shop? Professional skills? Money? And?
Professional skills can be learned. There are many professional training courses on the market, so that you can learn all the professional coffee skills and knowledge without having to go to the coffee shop to carry dishes. Even if you lack professional coffee skills, you can still hire baristas with professional ability. there are many excellent young baristas in the industry who need a stage, as long as you are willing to provide excellent remuneration or even share dividends with him. these baristas who even have a reputation for competition and experienced bars will be willing to join your shop and make cup after cup of good coffee for you. Therefore, the professional ability of coffee is not the first requirement for you to open a coffee shop. As for capital, opening a shop can be big or small, but it doesn't take much money if you open a small shop. You can raise money from relatives and friends, and the government also provides youth entrepreneurship and innovation loans.
All right, now the coffee major and funds are all right, and then the point comes.
For people who really want to open a coffee shop, the condition you need most is personality traits, which are far more important than any other condition. My advice is that instead of learning skills everywhere, cultivate your personality traits from now on.
What kind of personality traits?
The compression resistance of ① in the face of unbearable pressure
② 's ability to solve an unsolvable problem
Ability of ③ to communicate and coordinate
The characteristics of ④ teamwork
⑤ has more courage than others.
⑥ has ideas in his head that other people don't expect.
⑦ has the personality of elasticity and toughness.
⑧ 's optimistic and open mind
⑨ was beaten to the ability to stand up after losing all his teeth and wiping blood with his hands after falling to the ground.
In a nutshell, that's about it. Maybe you don't have it all, but the more items you have, the better your chances of winning.
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Weibo Marketing method of Entrepreneurship course Cafe
Setting of Weibo account ① Weibo name Enterprise Weibo is a brand + industry + company, personal Weibo is a brand or company + person name. Our official Weibo name can be set to so-and-so coffee shop, company employee Weibo name can be set to so-and-so + person name ② Weibo avatar corporate official Weibo registered with corporate brand logo, personal Weibo registered with real avatar. A transparent approach will give Weibo the pain.
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Starbucks Analysis of Starbucks with knowledge of Cafe Management
In 2008, the financial crisis brought a wave of layoffs. A US website recently ranked Starbucks eighth in its 2008 list of US corporate layoffs with 600store closures and 12000 layoffs. In 2008, Starbucks closed its underperforming stores in the US. In January 2009, Starbucks spokesman DebTrevino announced that another 300 stores would be closed this year. According to 08
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