The similarities and differences of Cafe running Entrepreneurial Cafe
As a very active representative of entrepreneurial service industry, entrepreneurial cafes have developed rapidly in recent years, mainly with private capital investment. With its professional service ability, high entrepreneurial passion and enthusiastic service attitude, it has brought an atmosphere of innovation to the dull enterprise service industry. Beijing is represented by garage coffee, 3W coffee, Shanghai has IC coffee, Hangzhou Fuyun coffee and so on. It is said that a national start-up coffee alliance has been established, and there are many articles in this area, so this article will not be carried out. This paper only analyzes the differences of entrepreneurial environment between Beijing and Shanghai from the perspective of entrepreneurial cafes.
First of all, let's look at what we have in common:
1. Everyone is working hard to lower the threshold of entrepreneurship and provide "grassroots" entrepreneurship with one-stop services such as shared office space, talent exchange, technology sharing, market expansion, project docking and so on.
2. Highly professional, most start-up coffee operators have been in related industries for many years. For example, garage Coffee Su was the investment director of ChinaCache, a Nasdaq listed company, and IC Coffee Hu Yunwang interviewed thousands of IC talents when he ran IC talents.
3, enthusiastic enterprise service, coffee is only a carrier, these service institutions need to constantly improve the ability of science and technology communication, industrial influence to survive, the pressure of survival brings service power.
4. The working hours are long. Compared with other start-up service industries that go to work from 9 to 5 in the morning, these start-up coffee consider more customer experience. Most of the business hours are more than 7 × 12 hours, and some of them are 7 × 24 hours.
Let's look at the differences:
1. The cost of starting a business in Beijing is higher, for example, the rent is about three times that of Shanghai, which brings market opportunities for a cup of coffee in exchange for a day's office space.
2. For scientific and technological entrepreneurship based on software, information service industry and Internet, the industrial base of Beijing is better than that of Shanghai, such as output value, employees and other indicators.
3. The degree of industrial agglomeration in Beijing is higher than that in Shanghai, and it is relatively concentrated in Zhongguancun. Shanghai is relatively scattered, and the agglomeration effect in Beijing is obviously better than that in Shanghai.
4. The entrepreneurial feelings of "Beijing drifters" people are different from those of "Hupiao" people. "Beijing drifters" people are more keen on starting a business and changing their lives, and people who work in Shanghai are more specialized in professional services.
This is not to say that Shanghai does not have the opportunity to do this direction. For example, IC coffee in Shanghai has an international vision in the industry. Institutions will be set up in Beijing, Shenzhen and Silicon Valley to form a layout with global linkage. This layout has gone beyond entrepreneurial coffee, and it is more appropriate to call it industrial coffee. This is what most entrepreneurial service industries need to learn. The more resources integrated, the stronger the service capacity.
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Boutique Cafe recommends NO.193, a boutique coffee roaster.
TAP COFFEE NO.193 is a coffee shop in central London on Wardour Street in the high-end Soho district. The aroma of roasted coffee beans floated into the street, deeply attracting the crowd passing by. This is the first impression given by Tap Coffee No.193. If you follow the source of the aroma, you will see that in front of the coffee shop, the face is written in white on the big mirror.
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How to create a coffee shop atmosphere
When customers choose a place to consume coffee, they choose the cafe and environment they like. When they drink coffee, they not only respond to the physical and physical attractiveness of coffee, but also respond to the whole environment, such as service, advertising, impression, packaging, fun and other incidental factors. One of the most important factors is the leisure environment. If we narrow it down any further,
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