Analysis on the Development trend and brief Investment Environment of Coffee Industry

1. The scale of American coffee chain joining industry

The American coffee chain includes 20000 stores. Total revenue is about $11 billion, and about 2 billion people work in the global coffee industry chain. Coffee industry is characterized by very concentrated at the top of the industrial chain and very scattered at the bottom of the industrial chain. The top 50 coffee companies in the world account for 70% of sales. Starbucks has more than 16680 stores worldwide; Caribou Coffee ranks second with nearly 500 merchants and has more than 100 retail outlets.

two。 Competition

The coffee industry of ordinary industry is quite developed, and the competition is very fierce. Coffee shop operators will face competition not only from other coffee shops, but also from fast service at gas stations, fast food restaurants, bakeries, convenience stores, doughnut shops and gourmet restaurants. Franchising in the coffee shop industry allows franchisees to use a recognized name, a proven system and the efficiency of the franchisor to maximize benefits.

3. Coffee consumption

Even in the recent adverse economic climate, the coffee industry has proved to be very resilient. This is the national coffee consumption trend market research survey conducted by the National Coffee Association in 2009. Although many companies have noticed a decline in consumers, consumers' daily consumption of coffee drinks remained consistent in 2009, with 54% of Americans drinking packaged coffee. This message tells us that even when we are in difficult economic times, people of all ages are still consuming coffee.

Coffee is the most popular drink in the world, consuming more than 400 billion cups a year, according to data from the Coffee Research Group and the Information Center of the National small Business Development support Center. Americans consume 4 million cups of coffee every day.

4. Production and industry

Coffee is one of the more important commodities in the world. The coffee production belt, which includes about 70 countries around the world, employs about 200000 people. According to the USDA, world coffee production reached a record 138.4 million bags or 132.276 pounds in 2008 and 2009.

Brazilian coffee is the world's largest coffee producer. In recent years, the United States has imported a large number of natural growing areas of Serrado and green coffee growing areas in the Minas region of southern Brazil. Some of the signs in the United States are the Brazilian coffee shop chain system, and coffee shops characterized by the sale and operation of these unique coffee plantations are one of the entrepreneurial choices for investors.

5. Fair Trade and Popularization of Organic Coffee

At present, the popular words in the coffee industry are & # 39; organic & # 39; planting under shade trees & # 39; sustainable and fair trade certification & # 39; More and more Americans are concerned about such certified products, and they will also buy products that do less harm to the environment. According to the Organic Trade Association, the organic coffee market is now a $100 million industry.

In order to adapt to this trend, there are more coffee franchise licensing agreements to provide coffee with Trans fair Fairtrade certification. Kelly Coffee and Fugit Coffee offer a variety of organic and fair trade coffee and specialty coffee drinks. Seattle Gourmet Coffee (currently in China) offers a fair trade certified and certified premium variety of organic coffee. They support fair trade, organic and responsible practices. Dazbog Coffee franchise also offers online certified organic Dazbog coffee. Dazbog Coffee franchise Co., Ltd. is one of the top 256franchisees in 2008 in the United States (formerly known as Entrepreneur, Chinese version of "Entrepreneurship Gang") magazine. The company ranked 349th in 2007.

6. Key terms of Fair Trade and Organic Coffee Market

Organic coffee is grown without pesticides, herbicides or chemical fertilizers, and must be certified in accordance with US organic production standards before it is allowed to be sold on the market as organic coffee. This addresses environmental sustainability and corporate social and economic responsibility.

Growing coffee under shade trees means that coffee grows in bushes and is an integrated plantation of tropical rain forest. This preserves biodiversity and reduces the contradiction between cash crops and tropical rain forests grabbing land.

Fairtrade Coffee Certification means that smaller and smaller farmers are producing and getting a fair price without being subject to greater corporate price cuts (scissors).

China Coffee Trading Network: www.gafei.com