Start with the success of opening a coffee shop

Start with the success of opening a coffee shop

(Qiu Hui help: CPR Xuan Yu) this article is published at

Liang Mingyuan Italian Italian Coffee promoters in Beijing

When I met Mr. Liang, he had just returned from a trip to Africa. On the coffee map he designed, he had traveled all over four continents, and his excitement could not be concealed. For people who love coffee, it is a happy thing to obsessively search for the best coffee beans and taste coffee from all over the world without regret. He and his team have proved the hardship and happiness of the Chinese coffee road for more than ten years. Listen to what he says to people with coffee dreams.

"there are great business opportunities in China's coffee market in the future."

In China, coffee is imported, and the history of tea culture is not as long as that of tea culture. The formation of coffee culture has experienced ups and downs. There are three very important milestones to mention: Chinese people understand that coffee starts with instant solution, and it is convenient to use a small bag of water to make it. It tastes not bad, and it can also refresh your mind. The gradual formation of the habit of going to cafes is due to the blooming of cafe-themed restaurants, where the environment is more elegant and quiet than restaurants, where the food is mainly western food, but whether to drink coffee is secondary, and people get spiritual satisfaction here. As a result, Chinese cafes have become an ideal place for business and leisure. Knowing how to drink espresso can be attributed to the introduction of a portable coffee brand into China and the eye-catching green store move that attracts young people who are willing to accept new things. the so-called petty bourgeoisie life begins to spread from drinking coffee and tasting coffee.

Where there is coffee, there is coffee culture. The formation of coffee culture in different cities depends on the degree of internationalization of this region. In foreign countries, drinking coffee is a way of daily social pastime, which is integrated into their lives, and so is the diet structure, whether you are a worker or aristocrat, office or entertainment, it is very common to have a cup of coffee, and the caf é is easy and open. it's a pleasant time to linger here every day. Thus it can be seen that the maturity and acceptability of consumer psychology will inevitably lead to the prosperity of the whole market. For China, the international concept of coffee has gradually formed through the adaptation and change of localization. Consuming a cup of coffee is too uneconomical for budget-conscious people. More people consume coffee than go to the cafe environment. On the contrary, for the shopkeeper, the reduction of the price is out of proportion to the profits that can be obtained, and the promotion attracts very few repeat customers, and it is very difficult to earn back the basic input costs such as rent, equipment, personnel and so on through the absolute consumer population. this leads to the contradiction of consumer mentality. Although the Chinese coffee market is not mature enough and there are cultural differences, the coffee market environment is showing a benign trend. More and more college students are potential consumers of coffee, and coffee will slowly enter the lives of Chinese people. thus it can be seen that there are great potential business opportunities in China's coffee market in the future.

If you want to open a successful cafe,

As a coffee supplier, today's marketing thinking has changed from promoting products, providing delivery and maintenance, to providing a full range of coffee shop consultation, guidance, training, sales, communication one-stop service. The change of this concept is to turn the former business relationship into a strategic partnership. To provide a solution to open a coffee shop, to do integrated marketing for customers, and to improve the chances of inexperienced people to open a shop successfully are looking at this issue from a developmental point of view. The establishment of a complete marketing system, integrated into all aspects of the coffee industry chain, which is the result of the operation of the team.

Whether you open a franchise store or create your own personality store, you should do enough research to find out your target customer base and understand their living habits. Successful cafes can be attributed to two main reasons: one is the excellent location and reasonable rent, because it plays an important role in the success and failure of a cafe. Second, to have their own characteristics, the success of many stores can be attributed to the combination of coffee and certain characteristics to attract a stable customer base, the advantages become particularly obvious.

Although everyone who runs a coffee shop has different original intentions and goals, they should be prepared for spirit and energy, strictly control the quality of coffee, and most importantly, adhere to the dedication and love of coffee and stick to it happily on the way to starting a business.

China Coffee Trading Network: www.gafei.com