The annual market growth rate of China's coffee industry is more than 10%.

Shanpu consulting food industry analysts pointed out that the world consumes at least 400 billion cups of coffee a year, and the current annual global coffee consumption is about 10 million tons. At present, the Chinese market is in an environment that continues to meet the growing material and cultural needs of people, which also provides a good external environment and market space for imported coffee.

With the increasing diversification of domestic drinks, coffee gradually linked with fashion and modern life has led to a rapid increase in coffee consumption, forming a huge consumption potential market. Coffee has become the second largest drink in China. More and more white-collar workers and teenagers like this drink. Relevant data show that coffee consumption in China has remained between 30,000 and 40,000 tons in recent years, with the market growing at an annual rate of 10% and 15%. It is expected to become the most potential coffee consumer in the world.

As the taste of coffee consumption is getting higher and higher, consumers begin to recognize the brand, efficacy and purity of coffee, and know how to enjoy the health and fun of coffee. However, China's local coffee industry does not have enough ability to compete with foreign brands. Although the planting technology of coffee beans in China has been significantly improved in recent years, and the total output of coffee beans continues to grow, the field of well-known high-end coffee drinks is still mainly monopolized by foreign countries. Starbucks and costa have occupied the leading position in the industry for a long time. With the growth of coffee shop franchisees, the state encourages foreign investment in coffee cultivation. The output of coffee beans in China will continue to grow in the next few years, and more attention should be paid to the cultivation of their own coffee beverage brands.

The 2014-2017 China Coffee Tincture Market Research and Development Forecast report released by Shangpu Consulting shows that a sound Chinese legal system provides the world with a free, open, stable and competitive Chinese market, and coffee has a large market in China. Can also be healthy and sustainable development. As advertising plays an important role in affecting consumption, advertising has a great influence on consumers' choice of coffee brands, so our local enterprises should strengthen brand publicity.