How to open a special cafe

Open a coffee shop

"I'm not at home. I'm in the cafe. I'm not in the cafe. I'm on my way to the cafe." This is the most famous slogan about a cafe. The words are simple, but they give off an attractive fragrance like coffee.

Now, I find cafes everywhere, whether in the city center or on the street corners of the suburbs. The big ones and the small ones, I can't count how many there are, but they are more or less the same, and they don't seem to have much characteristics. Classics, classics, West Point, 60's, 70's, 80's, Shangdao, Island, Real Pot, Starbucks. The coffee inside is more or less the same: mocha, Colombia, Jamaica, Brazil, Blue Mountains, cappuccino, iced coffee. Coffee shops of a certain size offer some simple western food in the same way. Or someone hired to play the piano in a coffee shop. But even for such an ordinary cafe, people seem to be flocking to it. This is probably the only place for people to relax in the city. Bars are noisy and restaurants are tacky. Only the elegant, quiet and comfortable environment of cafes can meet people's social needs. It soon becomes a fashion and a trend in the city. So, in just a few years, cafes sprang up everywhere.

In an ordinary cafe: old friends gather here, nostalgic, quiet and comfortable environment, so that they suddenly return to the old days; lovers whisper here, the candlelight on the small table, the smell of fragrant coffee and rocking rattan chairs, it's intoxicating. Businessmen can make a deal here and take a sip of "black water", which can greatly ease their nervous negotiation mood and keep a clear head; if you are alone, then the slow pace in the coffee shop, the quiet environment can also make you completely relaxed.

In fact, you and I have been thinking about opening a small coffee shop with characteristics to read quietly and think about what's on your mind, dear.

Oh, I found some information everywhere, which is of some help to our cafe.

Location choice: it is best in small bridge and flowing water's place, where there is wind and water, there is aura, or the seaside, even in the suburbs, it doesn't matter at all, there should be an environment close to nature.

Convenient transportation: it is better to have a parking place or a bus stop nearby, which is more convenient, so that people who are a little farther away can come and spend; of course, the place should be far away from the busy roads and the busy and busy environment. The cafe itself is a leisure place and should be as quiet and comfortable as possible.

House structure: preferably composed of houses, corridors and open spaces. You can make some small decorations in the house, put the tourist souvenirs I brought back from all over the world, and the pictures we took around the world on it, so that you can reflect the experience and taste of the host. Pictures and words are the best communication tools. Smokers can enjoy coffee, read newspapers and talk in corridors and open spaces.

Ownership of property rights: if we have enough capital, it is best to buy the land and continue to operate forever, heh heh; we do not want to run it as an enterprise, we prefer to treat it as a child and cultivate it carefully year after year. make it a brand with word of mouth and a characteristic place for leisure and thinking.

Supply varieties: we do not serve western food and wine here. We are a pure cafe for people to pass the time, not for people to eat, and do not want the sound of steak and French fries with a strong aroma. We will carefully select the best coffee beans from all over the world, and combine advanced and traditional processes to make the best coffee. In addition, we also offer some desserts. We will strictly control the process of purchasing raw materials and processing technology to ensure that the coffee served to every consumer is excellent.

Music movies: all along, there is coffee, there is music, there is such a blend between them, a good cup of coffee, a good record, life is like a poem. A cafe without a musical background is like a withered tree in winter, bare and without any hue. But I don't know much about music, but it doesn't matter, you are very good at it. If possible, we will also set up a big screen and projector in the house to play your carefully selected movies at a specific time and in a specific corner every day.

Table, chair and tableware: here we will use a set of antique wooden tables, chairs and tableware to create a classic and simple atmosphere. We prefer the Ikea design and the Nordic style, giving people a warm, homely feeling. The products they design are tasteful, classic, practical and durable.

Pricing strategy: we will set the price higher than the average market price, because we are a different and unique coffee shop, we provide customers with unique enjoyment. For frequent customers, we use the membership system to give them a more affordable price, because having a group of stable and faithful customers who constantly recommend us to the market is the key to our survival and development.

Profit goal: the enterprise that makes money is a healthy and good enterprise. we should cultivate the cafe into a small business with distinctive features, stable source of customers, high-quality products and efficient operation. However, we are not entirely for the purpose of making money. In addition to paying all the expenses, 60% of the net profit is used to subsidize the poor students in this city or Project Hope. Well, when customers spend money here, they are contributing to the social and educational cause.

Business goal: this will be the place where people's hearts go. This will be a good place for people to exchange wisdom. Here, people do not have to struggle in exhaustion, do not have to be frustrated in tension, have a cup of cappuccino or Blue Mountain, get drunk or wake up, and bring their hearts ashore, even for a moment; here, people may soak for most of the day. but no one thinks that this is a waste of time, they are more willing to believe, they are more willing to believe that those profound philosophies and the flames of wisdom are born in this environment. Here, you can smell the fragrance from afar, you can find the fragrance stored for a long time, you can touch the sour memory, and you can wait for the changes of the four seasons.

I have always had a wish to open a special cafe with you. Although there are cafes everywhere and the competition is very fierce, I personally think that at any time, the market can accommodate such a unique cafe, people will love such a cafe.

China Coffee Trading Network: www.gafei.com