Coffee market in the hometown of coffee needs to be improved.

This means that Dehong Prefecture, which has been growing coffee for more than a century and has the largest coffee seed gene bank in the country, has put a unified industry standard system and creating a market, policy, and legal environment for the development of the coffee industry on the legislative agenda.

According to the statistics of Dehong Biological characteristic Industry Office, by the end of 2011, the total coffee planting area in Dehong has exceeded 180000 mu, and about 200,000 people have participated in coffee cultivation, management and development. the annual per capita income of local coffee growers increased from 652 yuan in 1994 to 6835 yuan in 2011. Dehong Hougu Coffee Co., Ltd., which has the largest instant coffee powder production line in China, is exported to 27 countries and regions, including the United States, Japan and South Korea, with coffee exports exceeding 100 million US dollars. In recent years, Dehong Prefecture has adopted the concept of modern market management, with the promotion of the government, the leading dance and the expansion of the base, cultivating the coffee industry into a new economic growth point in the state. In 2010, the country's first "hometown of Chinese Coffee" was named Hua Luo Dehong.

However, in such a "hometown of coffee in China", which has made remarkable achievements and has embarked on the road of legislation for the coffee industry, the atmosphere of coffee culture is not very strong, compared with the two characteristic industries of local jewelry and mahogany. The construction of coffee product terminal experience platform lags behind, and the industrial culture is far from forming a climate.

Walking in the urban areas of several coffee growing cities (counties), such as Mangshi and Yingjiang, the coffee culture dominated by coffee bars experience leisure and entertainment places, or they are difficult to find, or they are hidden in street corners and alleys out of scale. it is far from forming a gathering situation such as coffee culture street, coffee manor and so on. Even in Mangshi, the state capital, there is only a slightly larger coffee culture experience place opened by Hougu Company. The current situation that tourists come to the country of coffee but have no place to experience coffee culture needs to be changed.

Admittedly, there are many reasons why coffee culture lags behind. It is difficult for a frontier ethnic region to build world-class coffee brands such as Nestle, Starbucks, Shangdao and so on. However, as one of the main producing areas of small-grain coffee in the province and even in China, close to Southeast Asia and South Asia, it enjoys unique geographical and climatic advantages in the cultivation of high-quality small-grain coffee, and whether it can share a cup in the domestic coffee market in the future. how to create a well-known domestic and international coffee culture experience is an unavoidable threshold for the future development of Dehong coffee industry.

Coffee, tea and cocoa are called the three largest drinks in the world, and the market has great potential for development. Integrate coffee culture and experiential service tourism into tourism, create eco-tourism experience based on coffee industry culture, core characteristics of leisure vacation tourism, create slow life experience in subtropical frontier areas, and expand the market share of domestic coffee industry. Dehong can be regarded as an option for the integrated development of coffee and tourism industry in the future.