The trend of Coffee in China the Chinese coffee market is expanding at a rate of more than 30% a year.

According to the China report Hall, coffee shops have sprung up in the streets of major cities in China in the past decade, especially with the entry of Starbucks, Shangdao and other large enterprise groups, the market is showing a lively scene. We can find that the coffee consumer group is gradually growing, the coffee culture is gradually forming in the inland cities, and the domestic coffee consumption market continues to expand every year.

Although there is still a big gap in per capita coffee consumption between China and Europe and the United States, China's coffee market is expanding at a rate of more than 30% a year, and China's coffee market has a huge value-added space. Coffee shops have gained a foothold in the national coffee industry, where tea is the main drink, further indicating that coffee can be accepted by people of different cultures.

The format of coffee industry in the current market at present, in China's coffee industry, the more well-known coffee chain systems are Starbucks, Shangdao, Milo, Diou, both sides, Mingdian, Old Tree, New Island, Real Pot, BLENZ COFFEE, SPR COFFEE, COSTA COFFEE and so on, among which Starbucks with American style of Italian Coffee is the largest. Starbucks has set up shareholding or holding promotion and operation organizations in Beijing, Shanghai, Shenzhen, Guangzhou and other places. At present, more than 500 coffee shops have been opened in mainland China, and there are plans to develop more coffee shops. According to Starbucks analysis, Beijing and Shanghai alone have a market capacity of more than 2000 coffee shops.

In addition to Starbucks, most of the other coffee chain systems are "Japanese-style" or Taiwan province-based brands. This kind of "coffee shop" often operates all kinds of light meals, western food and grilled food in the name of "coffee". In terms of drinks, coffee, tea, drinks and other drinks are sold in the shop. These coffee operators also strive to have a clearer market positioning for their own brands and business models. At present, Starbucks, SPR COFFEE, COSTA COFFEE and other espresso have developed rapidly in China.

End consumer analysis

Mainly concentrated in the young and middle-aged people, compared with the analysis of coffee consumption in previous years, the proportion of the population has changed, mainly business people and coffee lovers have improved faster. In particular, the number of people who regard coffee as a consumption habit has been greatly improved, and the consumption fashion of coffee has quietly declined. Consumers over 35 years old have higher brand loyalty to coffee. At the same time, coffee consumption is also developing towards a younger age.

There is much room for the development of coffee consumption market.

1. The scale of coffee consumption market is expanding rapidly in China, with an annual growth rate of 15% at present. At present, there is only a market of 80 billion yuan, and the mature coffee consumption market is expected to reach a capacity of 300 million yuan to 400 million yuan. Therefore, China's coffee consumption market is expanding rapidly. according to the fact that various coffee industry giants have entered the Chinese market this year, other Chinese markets have been regulated, and a large number of Chinese state-owned capital and private capital have poured into the coffee industry, which can be expected to begin in 2014. The blowout development of China's coffee industry is coming.

2. The instant coffee market has great potential and 55% of China's coffee consumption market is instant coffee. According to the UK coffee market, 80% of coffee consumption is instant coffee, so the market potential of instant coffee in China is huge.

3. At present, the coffee market is dominated by foreign brands, and we need to continue to build domestic well-known brands. At present, the instant coffee market is dominated by foreign brands, there are no well-known domestic coffee brands, and consumers are eager for the emergence of domestic coffee brands, so there is a great market opportunity.

Analysis of Coffee Market in China

Nielsen research shows that over the past few years, the diversification of coffee categories has become the most important driving force for the steady growth of the coffee market in China, with instant coffee growing by 7% in 2012 alone. Compared with plain coffee, three-in-one or two-in-one mixed coffee is favored by Chinese consumers because of its easy to carry and creamy taste.

In 2012, China's current coffee consumption is about 80 billion yuan, and the world coffee market in 2012 is less than 12 trillion yuan, slightly lower than in 2011.

China's coffee consumption market has experienced rapid growth in the past 10 years, and the annual market growth rate is more than 15%, which is rare in the world, while the international developed country market is growing at an annual rate of only 2-3%.

Relevant experts predict that by 2020, China's coffee consumption market is expected to reach 1 trillion yuan. By 2030, China's coffee consumption market may reach 2-3 trillion yuan. The mature Chinese coffee consumption market should be 3-4 trillion yuan.

At the same time, the consumption of coffee in second-and third-tier cities is increasing, and its market share is also increasing, which will become the core driving market of China's coffee market and the next 20 years.

For information about the current market situation and future development trend of the coffee industry, refer to the analysis report on the current situation and future development trend of China's coffee industry from 2012 to 2016 released by the China report Hall.