If the bookstore catches coffee, can it go further?

The coffee bookstore, which is the cooperation between Blue Lion Fashion Book House and the famous cultural coffee shop in China, is the first business place in Hangzhou to fully mix and integrate the bookstore and the coffee shop.

The main part of the store has changed from the original white, concise Nordic style bookshelves to the bar, tables and chairs with rich flavor of life. Most of the books have been retreated to the wall in the northeast corner of the museum.

Compared with the ordinary bookstore, the atmosphere of this store is much more leisurely. Inside and outside the store, the reporter found nearly ten blackboards of different sizes, written in chalk, or the prices of coffee, beer and pastries, or recommended bibliographies and course schedules. In many corners of the store, there are many old desks and chairs eliminated from middle schools, on which are lamps, hero ink, inkstones and other nostalgic school supplies. On the main bookshelf, the reporter saw that it was divided into counters such as "grocery store", "foreign novel", "domestic novel", "Chinese literature" and "travel psychology", as well as the "Blue Lion Financial publication" produced by Blue Lion itself. and the "signed version" counter signed by celebrities.

In the store, the reporter met a senior in Zhejiang Forestry University. She told reporters that she saw the news of the opening of the new store after the transformation was completed on Blue Lion's official Weibo, so she pulled two classmates from the school in Lin'an to experience it for the first time.

"Last February, I attended the signing of Lu Qiu Luwei's new book" No distinction between things ". At that time, I thought the book was very tasteful, but because of the overall design, it was a bit stuffy and it was not comfortable to sit and read for a long time." The subplan said that now it has become a cafe, and they have brought several books of their own, and they have been staying all afternoon.

Ma Yuting, from the carving time Marketing Department, revealed that there are now 1000 kinds of books available in the store, 2500 copies. Compared with the previous fashionable bookstore of 2500 kinds, 5000 volumes, a lot less. But it may be more suitable for the market.

Xia lie said that Hangzhou is actually a city with a strong humanistic flavor, but now, people who buy books on the road go directly to Xinhua Bookstore to look for books on humanities, and they will go to Xiaofeng or Fenglin Evening. "however, in some of the rich literary cafes in Hangzhou, customers actually need books to fill their leisure time for an afternoon or an evening. However, there are no books in these shops, even if there are some. There are no professional recommendations, resulting in the loss of a lot of customers. On the other hand, professional private bookstores can provide this missing territory for cafes. "

When traditional bookstores close one after another, turning into a hybrid like Blue Lion carving time may be a way out for physical bookstores.