Coffee review

Global Business Classic: a Cafe with 78 shareholders

Published: 2024-11-17 Author: World Gafei
Last Updated: 2024/11/17, 78 shareholders gathered together to build a cafe with good institutional design, respect for democratic proceedings, mutual trust and tolerance. The cafe is flooded. Please come and help the shareholders in Beijing. At 10:00 in the evening on November 9, many people's cafes sent the first message for help on Weibo. The flood was opened by this group of young people who came together because of the coffee shop.

78 shareholders gathered together to build a "cafe for many people" with "good institutional design + respect for democratic proceedings + mutual trust and tolerance".

"the cafe is flooded. Please come and help the shareholders in Beijing." The "Cafe for many people" sent its first message for help on Weibo at 10:00 on November 9. The "flood" is the biggest challenge faced by the group of young people who have come together since its opening. After eight or nine shareholders struggled for more than 20 hours, the "flood" caused by the burst radiator pipe was temporarily diverted, and dozens of shareholders who were unable to "fight the flood" called them one after another.

The cafe, located opposite the Modern Literature Hall in Beijing, is called "Cafe for many people" (hereinafter referred to as Caf é) because it is a cafe funded by many people, and it is also a cafe managed by many people. The 195m2 cafe has 78 shareholders, with a minimum contribution of 2000 yuan and a maximum of 20, 000 yuan.

"many people invest + many people manage" model

The current chairman, mosquito er Niu, is the sponsor of the cafe, and mosquito er Niu is her net name. Last year, the winter in Beijing lasted for five months, and the cold weather made er Niu lose her spirits. "how much I want to serve a cup of coffee in the face of the sun."... " Facing the computer and her back to the sun, she murmured.

This whisper was heard by Erniu's boyfriend and said, "there must be a lot of people who have the same idea as you. If everyone pays some money and you don't have to take the investment risk of hundreds of thousands of yuan alone, you don't have to quit your job and work full-time as a coffee shop." your coffee shop dream will come true. " Erniu's boyfriend, whose online name is Bingyi, is a lawyer and is now a part-time legal adviser in a cafe.

On January 7, 2011, Erniu began to act, "Let's open a cafe with 2000 yuan"-the first post was posted on Douban.com 's "eat, drink and play in Beijing" group. Unexpectedly, the first one to follow the post poured cold water: this is illegal fund-raising, and the landlord is a liar. Er Niu modified the content of the original post: the money is not given to me, but we all use it together. I will not resign to open a store. After raising funds, I will register according to the limited company, and we will become legitimate shareholders of the company, sharing profits and risks according to the shares.

By using the form of following posts and bean mail, more and more people have signed up to participate. At noon on January 10, Erniu copied the post to Douban's "We all love creativity" and "Travel without money" group. A week later, the "Cafe for many people" group was set up, and the name of the group later became the name of the cafe. Erniu made up her mind from the very beginning that the cafe was invested and managed by many people, so it was named "Cafe for many people". Soon, there was a QQ group of "cafes for a lot of people". However, with the increase in the number of participants, so did the number of doubts.

Erniu received more than 140 investment applications a week after the post was sent, and she quickly closed the post and selected the top 50 shareholders in chronological order. However, communication on the Internet alone does not allow people who are interested in investing to build real trust. In mid-January, the group gathered in the cafe met offline for the first time. Seeing this, Erniu secretly thought to herself that there would be very few boys. On the one hand, the Douban network she posted was often labeled as a "gathering place for young women in literature and art." on the other hand, it was often girls who had romantic cafe dreams. The time for the appointment was up, and the arrival was diametrically opposed to Erniu's expectation: "A boy in the same water is still a typical man of science and technology." The careful two girls calculated that the contribution shareholders of the cafe had more men than women, and the number of active boys exceeded that of girls.

At the party that day, a netizen came specially to give advice. He believes that Erniu must come up with a complete plan and implementation plan for the cafe before those who sign up online can feel at ease to invest money. Er Niu thinks: "shareholders don't just put money in, they also participate in the preparation and operation of the cafe. It doesn't mean that everyone gives me the money, and I will carry out the operation. My wish is to put a lot of people's money, time, and energy together and be able to accomplish this under overall management."

The meeting lasted all afternoon and finally clarified the idea that the cafe will adopt the model of "a lot of people invest and a lot of people manage". On that day, everyone was very enthusiastic, as excited as the day before the childhood spring outing.

"We can scrape together 100000 yuan, so let's open a coffee shop with this money." 100000 yuan is not the amount of investment required by their research, but based on the investment of 2000 yuan per person and about 50 people present. After that, the amount of investment figured out by the head-slapping was ridiculed many times by Mork, a consultant to the operation of the cafe.

April 1st is a memorable day for the cafe. The first 2000 yuan passbook was given to er Niu, from a girl named "waiting for Coffee" who smiled brightly. Later, she became the first full-time clerk in a cafe. Erniu has always attached great importance to the trust between shareholders. In the management and use of funds, Erniu thought of a way: ask shareholders to keep their own capital contributions, each open an account, deposit the money, give the passbook to Erniu, and keep the password for themselves. when the money is to be used, the shareholders will withdraw the money themselves. Subsequently, these earlier shareholders began to call shareholders to confirm the amount of shares.

China Coffee Trading Network: www.gafei.com

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