The characteristic coffee shop of management choice

Popular fashion coffee shop will popularize fashion to the end

In first-tier cities, the figure of "Starbucks" is the most familiar. However, high rents and high-risk characteristics have deterred many investors. In fact, in second-and third-tier cities, coffee shops have a broader space for development. As a result, many investors turn their attention to second-and third-tier cities.

Unlike first-tier coffee shops, which are located at a relatively narrow population, coffee shops in second-and third-tier cities are located at the popular fashion crowd. In the service content, not only provide a variety of delicious coffee drinks, but also provide a variety of flavors of Chinese and Western simple meals. The reporter found in the Langfang store on Xidi Island that some customers did not come here to enjoy the coffee, but to enjoy the delicious set meal. Surrounded by red, brown and milky white, the strong aroma of coffee reverberates in the air, which may be a comfortable, petty bourgeois feeling.

Leisure coffee shop subverts the traditional inherent mode

Mr. Chen is a Hong Kong resident who has lived in Beijing for 10 years. As a result of the habit of drinking coffee since childhood, I have a deep affection for coffee. After work, I have traveled to many countries, and the place I must visit is also a cafe, so I have a good understanding of coffee and have a lot of my own opinions. As a result, on the one hand, he runs his own advertising company, on the other hand, he begins to implement his own coffee shop opening plan.

In fact, there are many people like Mr. Chen. With a relatively stable career, open a leisure bar, so that their interests can be continued, but also can meet some like-minded friends, it can be said to kill more than one stone.

The most important feature of leisure coffee shops is the "leisure" feature. According to Mr. Chen, at least it should be shown in terms of naming, location, decoration style and drinks. Take Mr. Chen's coffee shop as an example. The name "favorite", on the one hand, hopes to express that it is the most authentic Italian coffee shop, so that people who really understand coffee can come together; on the other hand, it hopes to use such an emotional word to attract men and women in love. This connotation is also reflected incisively and vividly in the collocation of drinks. According to Mr. Chen, the "favorite" drink list deliberately highlights the combined consumption of a man and a woman. For example, male consumers like coffee, so female consumers will have some fruit, ice cream and so on.

The decoration style of leisure coffee shop is very different from Starbucks, Shangdao and other brands. See in the favorite coffee shop, the store is colorful, are relatively bright colors, with a sense of recognition of the concise style. According to Mr. Chen, this style can be seen everywhere in Italy. Mr. Chen hopes to extricate his favorite coffee shop from the inherent coffee shop model and become the representative of leisure coffee shop.

The investment scale of leisure coffee shops is relatively small. The size of the store is about 80 square meters, and there are 2 or 3 clerks in the store. The drinks served are mainly coffee, with a small amount of dessert and pizza. The upfront investment ranges from 300000 to 400000 yuan. Therefore, for investors, coffee shops do not have to follow a fixed model, leisure coffee shops may be a good choice.

The humanities coffee shop is simple and elegant with a different artistic conception.

When it comes to "carving time", many people may first think of the cabin at the east gate of Peking University more than 10 years ago, which was the earliest carving time coffee shop. Now there are branches in Weigong Village, Xiangshan, Wudaokou, Lido and Beihang.

Sculpture time is the representative of a typical humanities coffee shop. Here, you can come to listen to music, to read books, or to watch movies. Quaint wooden floors, jujube curtains and some wooden furniture are its main elements. In such a coffee shop, enjoy a calm state of mind, simple and nostalgic feelings. There is no noise, only calm, only light music and soft lights. If you choose the window of the mountain or the tree, it is a different kind of artistic conception.

The style of the humanities coffee shop is destined to have a unique location. Humanities coffee shops do not choose downtown or busy areas like fast food restaurants, and they are not aimed at those who want to spend quickly. Therefore, the humanities coffee shop will choose the college circle or even inside the campus, places where foreigners live, and some scenic spots with high popularity and strong cultural atmosphere, which should be in line with the simple and elegant style orientation.

As the humanistic coffee shop has relatively high requirements for the operators, it must be integrated into the operators' deep grasp of the humanities and arts in order to do well. Therefore, at present, there are few chain brands of humanistic coffee shops, which are mainly operated by individual brands. It is understood that so far only "carving time" has begun to take the step of franchise. However, according to Chuang Tsai, unlike other franchise practices, the operation of "carving time" is quite cautious and even conservative. Not only the franchise fee is not low, but also the choice of franchisee is relatively strict. First of all, we must fully understand the characteristics of humanistic coffee shops. Second, be able to take investment risks and have the financial strength, because opening a humanities coffee shop is not as fast as imagined to make money, but a kind of accumulation and precipitation. In addition, it is better to have a background in coffee-related knowledge.

China Coffee Trading Network: www.gafei.com