Paris Baguette Beijing and Tianjin Switch to In-House Roasted Coffee Beans

Ever wondered why some café coffee just tastes fresher, richer, and more consistent—even from a chain? At Paris Baguette, a French-inspired bakery chain operating across China, that answer now comes down to a key change: 28 of its stores in Beijing and Tianjin have stopped sourcing third-party roasted beans and are instead using coffee beans roasted at their own Beijing factory.

In short: All 28 Paris Baguette cafés in Beijing and Tianjin now exclusively use coffee beans roasted in-house at their Beijing factory, with beans selected by origin, roasted to enhance aroma, and delivered within 24 hours post-roast to ensure maximum freshness.

Why Paris Baguette Switched to Self-Roasted Coffee

For years, Paris Baguette has built its brand identity not just on baked goods—the “Baguette” half of its name—but also on coffee, equally highlighted by the “café” logo mark. Now, that coffee focus is backed by full control over the roast. Rather than relying on external suppliers, Paris Baguette’s Beijing factory takes charge of the entire roasting process, ensuring that every cup served in its cafés meets the company’s exacting quality standards.

How the Coffee Beans Are Selected and Roasted

The coffee beans used are sourced from Brazil—specifically high-grade lots chosen based on their regional characteristics. According to Paris Baguette’s own coffee standards, these Brazilian beans are roasted with precision, with time and temperature tightly controlled. The goal is to develop the beans’ optimal aroma and flavor while achieving the familiar rich coffee color. This entire roasting process is supported by experienced Korean roasting specialists, though exact roast profiles or equipment remain unspecified.

The focus is on letting each origin express its unique traits while aligning with the brand’s flavor expectations for espresso-based drinks and filter coffee alike. No specific roast level (e.g., light, medium, dark) or origin beyond Brazil is detailed in the report.

Freshness by Design: Packaging and Delivery

Right after roasting, the beans rest for 24 hours—a standard practice known as degassing—to allow CO₂ to escape and flavors to stabilize. Then they’re packaged in one-way valve bags designed to let carbon dioxide out while blocking oxygen and external odors from entering. This preserves aroma and prevents staling.

Packaged beans are kept in a controlled environment and delivered to each café using dedicated, climate-monitored vehicles. This logistics chain is structured to ensure that what ends up in your cup is as fresh as possible—because, as every specialty coffee professional knows, time is the biggest enemy of freshness. The beans are used soon after arrival to maintain peak condition for brewing.

The Brand Background: Coffee as Equal to Bread

Since 2005, Paris Baguette has offered a business model that combines freshly baked bread with coffee—a format that has deeply rooted itself in Chinese consumer habits. Whether it’s a morning coffee and pastry, a lunchtime sandwich, or an afternoon coffee break with cake, the brand has cultivated a space for slowing down amid a fast-paced food culture. The move to in-house roasted coffee is an extension of that commitment to quality and freshness, reinforcing the idea that coffee, like bread, is central to the Paris Baguette experience.

Frequently Asked Questions

What coffee origin does Paris Baguette use for its in-house roasted beans?

Paris Baguette sources its in-house roasted coffee beans from Brazil. The beans are selected based on regional characteristics and roasted to enhance their natural flavor profile. No other origins are mentioned in the report.

Where are the beans roasted?

All the coffee beans used in Paris Baguette’s Beijing and Tianjin stores are roasted at the brand’s own factory in Beijing. The roasting is carried out under strict quality controls and with technical support from Korean roasting experts.

How are the beans packaged to preserve freshness?

The roasted beans are packed in one-way valve bags that allow internal gases to escape while preventing external air and odors from entering. This packaging method helps preserve the beans’ aroma and freshness during storage and transport.

How long after roasting are the beans used?

The beans are allowed to rest for 24 hours after roasting to let them degas properly. They are then packaged and delivered to cafés, where they are used quickly to ensure maximum freshness. Exact delivery timelines to each location are not specified.

Do all Paris Baguette stores in China use in-house roasted beans?

No. Currently, only the 28 Paris Baguette stores in Beijing and Tianjin have switched to using in-house roasted coffee beans. Other locations across China may still use beans from other suppliers.

How does Paris Baguette ensure the freshness of coffee delivered to its stores?

Freshness is maintained through a combination of post-roast resting, one-way valve packaging, and delivery via specialized vehicles that control temperature and humidity. Beans are delivered to stores promptly after packaging to minimize staling.

Recommended FrontStreet Coffee Beans for In-House Roasting

For cafés moving to in-house roasting like Paris Baguette, FrontStreet Coffee’s Classic Blend offers a versatile foundation with smooth body and rich crema—ideal for espresso-based drinks. The Specialty Blend combines Brazilian and Colombian beans for a balanced profile suited to both milk and black coffee. For a more fruit-forward option, Strawberry Candy Espresso brings juicy sweetness with low bitterness. All three are great starting points for cafés prioritizing consistency and quality. Freshly roasted within 5 days · Orders placed before 17:00 ship the same day · Next-day delivery across most of Guangdong Province.