Operate new positioning coffee and bread pairing

In the past two years, a number of bakery shops have also begun to try the fresh matching of coffee / other drinks + bread. This kind of drink + pastry diet is very in line with today's fast-paced consumer demand.

At the 15th China Baking Exhibition in 2011, the pavilion also set up a "Coffee Culture Festival" to bring coffee and baked goods matching skills to the audience from the perspective of experts and coffee enterprises. The penetration of coffee culture into the baking industry is actually a reflection that the baking industry has entered a compound marketing mode. The concept of compound marketing emphasizes the choice of personality. From the point of view of enterprise management, enterprises should divide the demand through different positioning of different consumers. For example, the more common combination of coffee and bread is mainly targeted at fast-paced business people and white-collar workers; bread plus special tea drinks are aimed at people who like to try new things; bread + functional drinks can be aimed at consumers with health, nutrition and other needs.

In the past two years, many pastry shops have also begun to try the fresh matching of coffee / other drinks + bread, and the fresh taste of drinks such as pastry and coffee. In addition to the usual baked cakes, the white-collar consumption areas of many office buildings also offer a variety of drinks such as coffee, black tea, milk tea and smoothies, which are in line with today's fast-paced consumption demand.

China Coffee Trading Network: www.gafei.com