Italian century-old brand CAFFE PASCUCCI leads the Chinese coffee market

Introduction: "sometimes, the so-called life is just the warmth of a cup of coffee." Haruki Murakami's sentence did not talk about the taste of coffee, but said the true meaning of coffee: in many cases, coffee is a comfort to people's hearts. Indeed, there are always times when urban men and women steal a moment of leisure by virtue of the strong aroma of coffee. At least when CAFFE PASCUCCI holds a cup of warm coffee, our hearts are at peace.

Italy, which does not produce a single grain of coffee, is the second largest exporter of roasted coffee beans in the world. Coffee has become Italy's "cultural ambassador" in the world. Mocha, latte and cappuccino. The names of these espresso products are all too familiar to people who often go to cafes, but most people still know nothing about espresso. More coffee lovers can only experience stale espresso from a number of American or Korean coffee brands. As a century-old Italian coffee brand, CAFFE PASCUCCI has been committed to spreading authentic high-quality Italian coffee products and culture since it entered the Chinese market in a high profile last year, and is becoming a new leisure landmark for men and women in Beijing with its authentic Italian handmade coffee taste and Italian style.

Authentic Espresso espresso essence

Espresso, which is called "the soul of coffee" by coffee experts, is the essence of espresso, and all espresso derived from it today. This kind of pure black coffee is strong and fragrant, with a layer of golden foam on its face. its taste, color and appearance are all the best in the coffee. It has an indescribable charm and is addictive. It is characterized by the use of steam pressure to extract the coffee liquid instantly, which is simple and full-bodied. Unlike Chinese people who go to the coffee shop to sit down and order a cup and sip slowly, Espresso pays attention to "fast" and drinks quickly, so you don't need to sit down and stand at the bar and finish it. Mocha, latte and cappuccino, which are very popular in China, are all processed with milk, chocolate and other materials on the basis of Espresso.

CAFFE PASCUCCI's Espresso tastes distinctly caramel and smoky. The aroma is very rich and very Italian. " In China, many consumers are full of praise for CAFFE PASCUCCI's Espresso. "one of the major features of Espresso is that the taste is so stable that once the formula is confirmed, it will not be changed for decades." The head of CAFFE PASCUCCI said, "CAFFE PASCUCCI's Espresso formula has been in use for decades, and many customers have been drinking it for decades." In CAFFE PASCUCCI, customers and baristas and even bosses often become acquaintances or even friends just because of a cup of coffee. "

The exclusive patent of "slow roasting" makes a century-old coffee legend.

The mellow aroma of coffee mainly comes from coffee beans, and only high-quality coffee beans can make pure coffee to drink. Coffee beans from planting to roasting is the proudest part of CAFFE PASCUCCI. CAFFE PASCUCCI's coffee beans mainly come from the European Organic certified Big BIO Haiti (Haiti Organic Project). They are natural organic coffee beans harvested in the pure natural way of growing in Haiti. The harvested coffee beans are transported to the factory in Montecherinio, Italy, for storage, processing and baking, which is CAFFE PASCUCCI's only coffee bean production site in the world, and its humidity and air composition are very conducive to the extension of the later taste of coffee beans. Different varieties of coffee beans here will be tailored to their suitable storage environment, and eventually achieve a perfect state. In the baking process, CAFFE PASCUCCI uses the exclusive patented "slow baking" process to complete baking, resulting in the best baking results.

Human resources are a very valuable asset in CAFFE PASCUCCI. Coffee beans are carefully selected at every stage of production and processing, and experienced coffee roasters pay full attention to the coffee roasting process. Coffee beans will burst with changes in time, temperature and coffee color, and mastering these elements can help bakers achieve the best baking results. With the patented "slow baking" technology, CAFFE PASCUCCI bakers can use modern computer technology to listen to and control the stages of coffee roasting, compare the coffee burst sound collected with other roasting parameters, and get the best roasting results. Scientifically roasted coffee beans, after timely processing and packaging, greatly preserve the original aroma of coffee and ensure the safety of consumption.

The sword aims at the Chinese market to become a professional coffee leader within 5 years.

The head of CAFFE PASCUCCI is confident about the future performance in the Chinese market. He pointed out: "Chinese coffee consumers will evolve in the direction of pursuing coffee quality, which is the new value that CAFFE PASCUCCI brings to consumers and the coffee industry." As we all know, the near-frenzied expansion of the past decade has led to the dilution of the "Starbucks experience" and "brand commercialization". Its direct manifestation is that Starbucks advocates "global chain standardization, no longer showing the love of coffee". In contrast, CAFFE PASCUCCI will inherit the classic quality of a century, try its best to ensure the quality of the products produced by the stores, and let Chinese consumers feel the "perfect coffee experience to the last sip".

When asked about the future development goals, the head of the CAFFE PASCUCCI brand in China said frankly: it plans to have the volume of 1500 stores in the country in the next five years, and to split the coffee market with Starbucks, COSTA and Korean coffee brands. However, because PASCUCCI has just landed in China, the market does not have such a deep understanding and understanding of it, and it will take a period of time to cultivate and precipitate. CAFFE PASCUCCI will be as patient as making a cup of handmade coffee.

A perfect space and a perfect cup of coffee for one hundred years.

Compared with the Chinese market, CAFFE PASCUCCI has long been synonymous with authentic Italian coffee in foreign markets. Its coffee followers are all over the world. "No matter where you are in the world, as long as you walk into the CAFFE PASCUCCI store, the coffee quality, experience and service you enjoy are the same and unparalleled." This is not only CAFFE PASCUCCI's solemn commitment to consumers, but also the global standardized management principle that the brand always adheres to.

As a century-old coffee classic brand in Italy, CAFFE PASCUCCI has a history dating back to 1883 and has been run by the PASCUCCI family from generation to generation. For nearly a century and a half, CAFFE PASCUCCI has focused on the spread of pure Italian coffee culture. Its strong vitality comes from the outstanding brand genes: from the selection of high-quality coffee beans in the world's three golden origin zones, to the patented slow baking process with the integration of humanities and technology, to the handmade jacquard technology with the combination of tradition and innovation, CAFFE PASCUCCI has always adhered to the family mission of "century-old classic quality glory" and continued the brand value all over the world.

In recent years, CAFFE PASCUCCI is holding hands with Moto GP and other sports events, injecting passion and charm into the brand. And holding hands with the Italian famous model as the spokesman has injected fashion temperament into the brand.

"the process of espresso in China has just begun, as the slogan of CAFFE PASCUCCI says'A perfect place to start your day.' We look forward to becoming the "perfect space" in the minds of Chinese consumers, so that you can start every day with a cup of espresso. "