Coffee entrepreneurs talk about opening experience

One day in early September, the reporter sat opposite Ms. Zheng, the 27-year-old general manager, at the Jazz Island Coffee shop in Zhengzhou, Henan Province.

In the strong aroma of coffee, our topic is her entrepreneurship. "any profitable product is inseparable from the evolution law of 'investment-growth-maturity-decline'. As long as we keep innovating, get out of the trap of old products and come up with new things, the future will naturally be bright. like the coffee service industry, consumers need a 'exotic culture' that integrates foreign elements." During the conversation, the good-looking female boss recalled the story of starting a business for only nine months.

Ms. Zheng, who grew up in Zhengzhou City, Henan Province, has always been a girl who refuses to admit defeat. After resigning from a Sino-German joint venture in 2001, she obtained a college diploma through the self-study examination. In 2003, when she was studying English in Shanghai, she met a Taiwanese barista and was surprised by her first exposure to coffee culture. Coffee is not only a drink, but also a technology and culture. While learning English and learning to make coffee, Gao has always dreamed of opening his own coffee shop. In February last year, she came across a Piaget Cafe in Shanghai and felt very good. After various investigations, she decided to invest herself and decorate her own cafe in accordance with the design of the Piaget Coffee Western Restaurant.

Ms. Zheng invested a large storefront, between 600 and 800 square meters. Ms. Zheng said that large scale can resist the pressure of competition. Whether it's right or wrong, let's let the numbers talk. The upfront investment for opening an Earl Lund is usually around 500000. According to Ms. Zheng, excluding the loss period of the first three months, the daily operating income of 7000 to 8000 yuan is usually stable after that, and some stores can reach more than 10000 yuan. The cost of the catering industry is more complex, so we calculate it based on the gross margin data that we already know. Usually the gross margin of the bar can reach about 87%, while the gross margin of the kitchen is about 60%, and then take into account other rent and other expenses, excluding amortization, the net profit margin can reach 30% to 40%. According to the business income of 8000 yuan a day, the net profit of a month can reach about 100000 yuan, and the investment can be recovered soon.

When the reporter asked about the process of joining, Ms. Zheng said, "all the treaties are clearly written in the joining contract, for example, what kind of curtains, what kind of lighting, what kind of sofa need to be used for decoration; the price of coffee, the distribution of raw materials; the mode and norms of service, and even clearly marked in the contract: the outside of the large glass window is cleaned at least once a month. The inspector of the head office will check the implementation of the standards from time to time, and those who do not comply with the standards will receive rectification notice. Soft consulting services do not have a specific framework and scope, basically all the problems encountered in the business process, the headquarters will help the franchisees to negotiate and solve. " For example, looking for a suitable storefront, such as training staff and so on.

In fact, the most intuitive figure for the rate of return of this industry is coffee that costs 1 to 3 yuan and sells for about 8 to 30 yuan. Since this is the case, what Ms. Zheng said is indeed very reasonable, the storefront is large, in addition to the decoration expenses will be a little more, there is not much difference in the equipment and staffing. However, if more coffee is sold, the cost will be greatly diluted and there will be more room for profit.

After seeing the Earl's Coffee Shop, drinking coffee, and chatting with Ms. Zheng for a long time, I suddenly found that what she said was really good, "try to get customers to come to the store again." I may be the customer who was caught by her store and turned around. ...

China Coffee Trading Network: www.gafei.com