Coffee shop management: wine and coffee slow down life

The closing time of red wine in the cafe was postponed until midnight.

Wine and coffee to slow down life

Enjoy rich delicacies in the night bar, date afternoon tea in the clothing store, sip coffee in the sea of books. The "unprofessional pie" of these shops has now won the great favor of consumers. Starbucks Coffee, which has always liked to try new tricks and promote mash-up culture, has begun to sell wine and beer at three branches in Seattle, while the owners of other cafes have set up a fine wine business while the iron is hot. Led by the fashion pioneers in Shanghai, tasting fine wine in cafes has become a fashionable thing worth mentioning.

The return of the spirit of traditional cafes

Those who are familiar with the culture of cafes know that European cafes attract a group of idle people every afternoon, and all kinds of drinks such as coffee and wine are favored. As for wine, the variety is also amazingly complex, with wine, beer, classical cocktails and all kinds of foreign wines suitable for pure drinking.

This situation is particularly evident in France, where foreign wine culture prevails. Almost from the beginning, alcoholic beverages are the main goods sold in French cafes. This makes cafes that used to be warm and moist afternoon crowded at night. As a result, the business of fine wine in cafes is growing day by day, and fine wine has become a regular customer in Italy and Spain. Italians like to order a cup of Grappa in a cafe after dinner and talk about it. In Madrid, the Spanish capital, people like to order a glass of wine in the cafes along Castiana Boulevard and Resort Boulevard, and politics, economy and culture are all hot topics after drinking. The traditional cafe is a mixture of cafes and taverns, more like a salon that can be indulged. Its style is somewhat similar to that of today's bars and is said to be the prototype of bars.

Today, when people experience chain coffee sold in commercial cafes, take-out coffee in paper cups and convenient coffee meals, some innovative measures have emerged in modern cafes. First, Starbucks renamed its three coffee shops in Seattle to 15th Street Coffee and Teahouse, increasing sales of wine and beer. And people who linger in themed cafes around Shanghai have also begun to find that there are red wine racks in themed cafes, and there are wine bottles behind the bar, and there is both coffee and wine in such a large space. the shopkeeper even took the initiative to divide it into a cafe during the day and a tavern at night. People who embrace new tricks may not know that such cafes really embody the spirit of traditional cafes.

The way of running a private coffee shop

In Shanghai, the antique Marion Bar Cafe has added more alcoholic drinks to its menu in order to attract more guests. Mr. Lu, one of the shopkeepers, is in his early 30s. He not only has a rich knowledge of all kinds of coffee, but also has an insight into the taste of fine wine. Mr. Lu often goes from street to street in the name of market research and lingers around coffee houses to evaluate wine and coffee. He said: "because in most coffee shops, foreign wine business is not the main business, the variety is not as rich as imagined, and most of the cocktails that show the bartender's craftsmanship are not hot. Private business is still in its infancy. "

Compared with the half-hearted cafe owner, the new Central Park Cafe on Shaanxi South Road is fully committed to the wine business, and the owner Liuguang is also a wine dealer, so his cafe can naturally enjoy the convenience of being close to the water floor. Wines from Argentina, the United States, New Zealand, South Africa and other new world wines, as well as old world wines from France, provide a solid foundation for the wine business in cafes. "not only is there a wide variety, but we also have special menus for wines, such as special sandwiches, cheese platters and spaghetti, which all point to specific kinds of wine and match them with distinctive delicacies." Shen Jie, who helps run the cafe, said, "because we are all engaged in work related to the wine industry, we can tailor personalized drinking programs for our guests. If you want to match the flowers, you can try American Bellinger Chateau dry white wine, South African Cheetah Chateau dry red wine; for a pleasant drink, you can choose French Godlian pink rose champagne and Lafayros legendary Bordeaux red wine." If it is a passionate time, wines from the small Languedoc region of France or Riesling from New Zealand are good wines for the occasion. "

There are also some coffee bars in order to highlight the characteristics of their compound operation, the bar will be located right after the coffee. This is the case with the sofa coffee bar located near Xinhua Road, which not only shows the sign of the bar in its name, but also contains cocktails. "the warm yellow lights, Nordic style, amazing variety of cocktails and amazing taste make this coffee bar a private collection for urban people." Said Lola, a food editor who claims to be in bars and cafes in Shanghai.

A leisurely time in the afternoon

Coffee can be taken out, hot liquid with exquisite packaging, even if enjoyed by the roadside is a beautiful scenery, while wine can only be drunk in the hall, or savor alone, or raise a glass freely with friends, fancy that Enron and leisurely. The original intention of the wine business in the cafe is to create better sales performance, but it has contributed to the slow urban culture in the cafe.

The most obvious example is the postponement of closing time in many cafes, some of which are open until 12:00 in the evening. Most of the customers at that time did not come for clear-headed coffee, and in the city shrouded in night, a glass of wine was more responsive. "ordering a glass of wine in a cafe in the night market makes it easy to find the mood of a Paris cafe, find peace in the hustle and bustle, and meditate freely." Shen Jie said.

In addition, some famous coffee wines are sold in the cafe, which properly combines the aroma of coffee with the pleasant atmosphere created by fine wine. Among them, Irish coffee is the representative. The beautiful Irish coffee is divided into three layers: 1 Irish Whiskey, 1 Irish Whiskey, 3 coffee, and 3 cream. This sweet fragrance is easy to remind people of romantic love, especially when taught personally by the owner in the cafe. The fireworks slipped away in the afternoon of March inadvertently.

China Coffee Trading Network: www.gafei.com