Introduction and Development of Nestl é Coffee Brand

Nestle Coffee originated in 1930. When the Brazilian government came into contact with Nestl é, coffee authority Max Morgentel immediately set out with his research team to develop a way to mix with water while keeping the coffee authentic. After seven years of research in a Swiss laboratory, they finally found the answer. Nestle Coffee has first become a world-famous brand. In April 2012, Nestle Coffee was accused of excessive carcinogens. Nestl é China issued a statement saying, "Nestl é has been strictly abiding by Chinese laws, regulations and industry standards, as well as Nestl é's strict international quality assurance regulations."

Course of development

When the coffee was first developed, the new product was named Nescafe (Nestle Coffee), meaning the perfect combination of Nestl é and coffee. We first introduced Nestle Coffee to the Swiss market on April 1, 1938. In the following five years, World War II hindered the successful expansion of Nestle Coffee in Europe.

After its first launch, Nestl é coffee was quickly exported to France, Britain and the United States. Unwittingly, Americans played an important role in the re-launch of Nestle Coffee on the American market. The reason is that Nestle coffee was included in their food rations at the time. Nestle coffee became more and more popular after World War II, and by the 1950s it had become the drink of choice for teenagers who flocked to cafes to listen to rock music.

According to recent authority estimates, an average of nearly 4500 cups of Nestl é coffee are drunk per second. I'm sure you'll agree that Nestle Coffee has come a long way since 1938, and each of us has benefited a lot from the research work of Max Max Morgenthaler and his colleagues.