Cross-border e-commerce O2O experience: have a cup of coffee and watch a movie merchandise?

Imagine the future of the cross-border e-commerce O2O experience store: thousands of cross-border e-commerce enterprises will gradually form a "front store and back warehouse" sales model. O2O commercial buildings have sprung up, and citizens can buy all over the world with the movement of their fingers at the cross-border e-commerce O2O experience store. If you want to get cross-border goods in the first place, you can use the time of commodity clearance to have a cup of coffee and watch a movie around, and take them home directly; if you don't want to go shopping with the goods, you can choose to send the cross-border goods home by express delivery. These fast ways of cross-border e-commerce, which seem impossible now, may become a reality in the future.

A person in charge of the management committee of the cross-border e-commerce industrial park of China (Hangzhou) in the lower city revealed that the park is planning a brand-new blueprint-"cross-trade town". The official said in detail that the "cross-border trade town" is a project of "production-city integration". In terms of industry, it is necessary to create "three major areas" and innovation and entrepreneurship centers, including cross-border e-commerce business district, cross-border e-commerce O2O business district, special regulatory area of cross-border industrial park, cross-border e-commerce business center, cross-border e-commerce O2O experience center, and cross-border e-commerce big data center. From the perspective of space, it is necessary to abandon the traditional high-rise buildings and cement forests and create a "small town" model that integrates quality of life areas, sunshine and leisure areas and low-carbon ecological areas.

In the blueprint woven by the park, the cross-border e-commerce O2O business district may be equipped with various leisure and entertainment facilities such as cinemas and cafes. Consumers scan the sample QR code in the O2O experience store with their mobile phones. An imported item is purchased in a matter of seconds. After buying, drinking a cup of coffee and watching a movie, cross-border goods can complete the customs clearance process and go directly to consumers. The official said that although the current efficient and convenient cross-border e-commerce O2O experience model can not be really realized, but it is the direction of future efforts. At the same time, the official said that the "cross-trade town" focuses on creating a leisure shopping and office environment, which not only allows consumers to have a better shopping experience, but also allows entrepreneurs to hold coffee in one hand and swipe the mouse in the other. complete the order transaction.

At present, Hangzhou (Xiasha) cross-border trade e-commerce industrial park is also carrying out O2O business in an all-round way. It is expected that a 100-square-meter experience store will be opened at Gaosha Store of Xiasha Wumart supermarket by the end of April. Customers can experience the cost-effective products sold online in the cross-border trade park. If the promotion effect is good, this kind of experience store will be gradually copied to all Wumart stores in East China, realizing the integrated development of online and offline, inside and outside the park.