How to conduct a questionnaire survey on the knowledge of opening a coffee shop

Questionnaire survey is one of the most commonly used ways to obtain market information, so it is very necessary to make a market survey before opening a coffee shop to understand the market and position the direction.

The classification of questionnaire survey.

The main results are as follows: (1) according to the different methods of transmitting the questionnaire, it can be divided into: newspaper questionnaire, mailing questionnaire and sending questionnaire.

(2) different categories according to respondents and survey methods: self-administered questionnaire and visiting questionnaire.

The basic structure of the questionnaire.

The main results are as follows: (1) it is necessary to understand the basic structure of the questionnaire for the design and application of the questionnaire.

(2) the basic structure of the questionnaire survey can be composed of cover letter, instruction, questions and answers, conclusion and so on.

The method of questionnaire survey. The method of questionnaire survey can be divided into observation method and questionnaire method.

(1) observation. The method of obtaining first-hand information by directly observing the object of investigation.

(2) questionnaire method. A way to learn about the market situation from the transferee by designing a questionnaire. According to the different ways of issuing the questionnaire, it can be divided into face-to-face survey, communication survey, telephone survey and lien survey.

The basic process of questionnaire survey:

(1) choose the service market scope of the coffee shop, that is, select the area to be transferred.

(2) analyze the potential demand of customers. When analyzing the potential needs of customers, we should refine the problem as much as possible and break down the needs of people from all walks of life as much as possible.

(3) carefully analyze the various elements of the market. Including the size of the market, expected growth rate, purchase frequency and loyalty to services and other factors.

(4) Comprehensive evaluation and market segmentation. All the above elements should be taken into account.