Opening a shop to analyze the advantages and disadvantages of joining a coffee shop

1. The advantages of joining a brand store

(1) the survival rate is high. According to statistics, the survival rate of branded coffee shops is about 70%. The survival rate of opening a shop on its own is only about 40%. There is no doubt that joining the brand store has a higher safety factor.

(2) Don't worry. For investors who only have the desire and money to open a coffee shop, but have no idea how to open a shop, joining a branded coffee shop is a good choice. They usually provide full-process services from site selection, decoration, equipment, materials, personnel training, marketing and publicity, etc.

two。 The disadvantage of joining a brand store

(1) lack of strong brands. At present, the main joining brand coffee shops are more than a dozen brands, such as "Shangdao Coffee", "Mingdian Coffee" and "Jazz Island Coffee", but they do not belong to the category of strong brands and do not have a strong brand appeal; Starbucks, as a strong brand, does not mention joining services, but independent franchising.

(2) the cost is higher. Join the brand store need to pay an one-time franchise fee, but also need to pay deposit and annual royalty. The joining fees of each brand vary, usually around 100000-1 million yuan.

(3) the service is not perfect. At present, the common fault of joining brand stores is that they only provide guidance for opening stores, and lack of follow-up technical services, Shenzhen training and business activities planning. Without continuous training and regular maintenance of equipment, it will be difficult to ensure a stable supply and quality of coffee, and without the planning of marketing activities, the advantages of joining will not be reflected.