The basic elements of a novice running a coffee shop

Coffee is a rich industry, gradually sought after by fashion people, in addition to improving the quality of life can also take into account the pursuit of life taste, is indeed the best of both worlds choice. Therefore, many entrepreneurial cultural people like to operate coffee shops, so that coffee shops have a rich cultural atmosphere, thus making coffee shops more attractive. In fact, it is not so easy to run a coffee shop, especially for entrepreneurs who are new to the business world. The following small series summarizes the basic elements of running a coffee shop for you.

Coffee shops belong to a retail industry. Retail trade is the last link of goods transferred to consumers. Due to different business conditions and contents, various specialized shops are produced, selling goods related to life such as clothing, food, housing, transportation, education and entertainment. Coffee shops belong to the category of food, but the positioning is the category of music. Because of the direct contact with consumption, the consumption consciousness and consumption structure of coffee can be reflected in the operation of coffee shops. Therefore, the management of coffee shops, understanding of consumer lifestyles and identifying customers are prerequisites for opening a shop.

(1)Good port. The right location is key to coffee business. It has been said that if a coffee shop can choose a good and appropriate location, the success rate of the business is above 70^. If we fish in the fish shadow is very light position fishing, then do not expect to have a good harvest. Similarly, in a place with a sparse footprint, sales are difficult to achieve, no matter how impressive the shops are and how attractive the coffee is displayed. Especially for small-scale coffee shops, unlike large coffee shops with other comprehensive skills, more attention should be paid to the choice of location, which will be the starting point for the success of coffee shops.

(2)Excellent coffee. In coffee shops, no matter what kind of coffee, if the price is high, or the quality is poor, the composition is not complete, or the inventory is not enough, it will affect sales. In the operation of coffee shops, not only to face the competition of various coffee shops in the region, but also to face the competition of various stores, so "coffee beauty" has become the basis of store success.

For coffee shops, such as business planning, coffee procurement, coffee development, inventory management, and even logistics of commodity business, are important components of the overall strategy of coffee shops.

(3)Excellent service. When waiting for customers, shop assistants should have elegant posture, pay attention to clothing, makeup and other appearance; when receiving customers, they should have appropriate expression, attitude and appropriate response. All employees must have a wealth of coffee knowledge, timely instructions for customers, but also have the ability to negotiate. In addition, the interior decoration facilities of the store, attractive and aesthetic bar furnishings, and lighting of the store, etc., should be effectively used, and further strengthen the publicity effect of advertising media. In a word, the service ability of coffee shop must use the comprehensive activities of the whole store such as "people,""equipment,""convenience" and so on.

The success of a coffee shop must basically be effectively applied and coordinated with the three elements of "port,""coffee" and "service." At the same time, relevant intelligence collection, such as daily competition situation and changes in consumer demand, should also be kept in hand for management adjustment and improvement.