How do self-operated coffee shops compete with chain coffee shops

When you want to open a coffee shop and start your own business, the first choice you usually face is: is it better to join a chain? It's better to fight alone. Chain franchise system can provide many benefits, including strong brands, can save marketing budget; headquarters transfer a complete set of store opening technology, do not have to explore from scratch; joint purchase, can reduce the cost of raw materials, and so on.

(1) reducing the cost of rent is conducive to the long-term War of Resistance

However, to participate in the chain also has to pay a price, franchise fees, authorization fees will increase the cost of investment. If you rely on your professional skills, coupled with the fact that your personality is not suitable for a chain system that requires a high degree of cooperation with the team, joining the chain system will bring problems to the operation. However, it is obvious that single-store operators have to pay more effort if they want to stabilize their performance and even stand out when the chain wants their neighbors.

There are two trump cards for stores to improve their competitiveness: one is to keep costs down, and the other is to highlight their characteristics. First of all, from the cost reduction point of view. Although chain stores can reduce the cost of raw materials by combining a large number of purchases, but in order to create brand momentum and awareness. Most of them have to enter the high-quality stores in the business circle at high rents, and individual stores do not have to join the scuffle to grab the storefront. Instead, try to keep rent costs down. Since rent and personnel are the two main costs of cafes, individual store operators can increase the strength of the long-term resistance against the hard-working chains if they can effectively reduce the rent.

(2) various schemes can significantly reduce rents.

To save rent costs, including:

(1) choose the location in the lane of the business circle. To shape the brand impression with decoration and business style, even if it is located in the alley, it can also become the object of split consumption.

(2) give up the first floor and choose the cheaper second floor. The second floor of a room with beautiful scenic windows on two sides or Sanyang is in no way inferior to the first floor, and the first floor is bustling with people. on the contrary, the second floor helps to create a quiet effect in noise. most importantly, the rent on the second floor is usually less than half of that of the building.

(3) compound operation. If individual store operators only reduce rental costs, they can only passively maintain the defensive, and have to rely on another trump card to launch the offensive and increase their performance, that is, to highlight the characteristics of single stores, although the chain stores have strong momentum and big signboards, but each store has the same style, which is both advantages and disadvantages. If tasting coffee has become a kind of artistic enjoyment, individual stores have their own style and characteristics can make coffee fans linger.