Teach you how to play coffee promotion

Here are some sales promotion principles. If you can make use of them, you will have a lot of money.

(1) Choice of promotion time (when)

On the weekend on the eve of major festivals, people begin to pay close attention to the arrival of festivals and prepare for a large number of shopping for the festival. at this time, sales promotion is easy to attract people's attention, which reflects attention promotion.

(2) location (where)

It is best to designate a VIP discount area, so that consumers can not only enjoy the benefits brought by the discount, but also enjoy VIP-style service. At this time, looking around the bustling coffee shop scene, there is a hint of low-key gentleman flavor, consumers can often have a great identity to the coffee shop, laying a good foundation for future consumption.

(3) Promotion target (who)

Business owners or white-collar elites who have the strength to enjoy coffee shop services for a long time, they like to socialize and like coffee, and they have purchasing power, and their promotions are targeted and effective.

(4) Promotion content (what)

In the promotion, all the waiters are required to dress neatly, smile on their faces, serve methodically, and speak in an orderly manner. & # 39; carefully prepare each cup of coffee or guest spot, and then present it politely, so that guests can enjoy the service of "home away from home".

(5) how to promote (how)

The promotion reflects the europium promotion strategy of the decisive terminal, and consumers can feel the quality and charm of this coffee shop up close. It adopts both personnel promotion and environmental promotion, which reflects the integrated communication promotion.