Realizing the Coffee Dream with a Fat truck

Okay, Lou Coffee short file.

What will be the 30-year-old gift that a girl gives herself? A necklace, a brand-name bag, or the most popular smart phone nowadays? Lu Kaizheng, who resigned from his job as a marketing director in 1973, gave himself a fat truck loaded with her coffee dream. "I want to work hard for what I really want to do!" and the story will start in January last year.

Named after Lu Kaizheng, "Hao Lu Coffee" is a fat truck with a pleasant appearance, which is not only a mobile cafe, but also a car. It is highly mobile and changeable, and it has been driven as far away as Nantou to do activities. The internal equipment can also be modified and purchased according to the needs, and can also be decorated according to festivals or themes, such as Halloween activities, photography exhibitions, or selling biscuits and postcards.

Lu Kaizheng, who had worked in a coffee shop for many years, actually most wanted to open a coffee shop of her own, but after cost and risk considerations, she decided to accumulate experience with a coffee cart, including the choices of cooperative manufacturers, the differences in consumer preferences, and the characteristics of different business circles. She called it a "test" business, so the mobile coffee car became the first choice!

However, the backlash from family and friends is not small! Because at that time, Lu Kaizheng was already a small director of a company with a good salary and stability. How could she not be sentimentally attached to such a comfort zone? Always a good girl, she said, "this should be the first time I insist on doing what I want to do!"because the coffee-making process and the positive feedback from the guests give her a sense of achievement that no job can match.

So after two months of preparation, she bought a used fat truck for NT $400000, and then spent NT $300000 to order simple wooden cabinets, bean grinders, espresso machines and other simple equipment, thus starting the mobile coffee truck business. At the beginning, the average monthly turnover was 50,000 yuan, and she earned almost nothing after deducting the cost, but she had already vaccinated herself. "the first half of the year is the preparatory period!"

In order to make the coffee truck more on track, Lu Kaizheng said that it is very important to chat with guests more, so as to understand consumers' preferences, such as the choice of coffee beans. She has changed it several times since last year, and finally picked a Latin American bean, which tastes soft and smooth. It is a generally acceptable flavor in Dawei, and combined with handmade milk sticks and tea drinks, so that guests have more options.

In addition, the pricing also has an advantage, saving the cost of store rent. "Haolu Coffee" coffee costs 50-80 yuan and tea drinks 30-50 yuan, which is much cheaper than well-known chain coffee shops.

On weekdays, "Hao Lu Coffee" is stationed in the alley of the Eastern District. According to her observation, the main clientele in the office business circle is the nearby office workers. Lunch time and 3 or 4 p.m. are the peak of business. During the holidays, she runs around according to the invitation of activities. At present, she receives most of the company family days, garden fairs, and so on, and there are idol dramas renting fat trucks to her to shoot. The main source of activity is to participate in the restaurant car club and FB fan group management.

But what seems to be a free job is actually tested, and the weather is the worst enemy! Lu Kaizheng recalled that last summer was very hot, there were many mosquitoes outside, and there were no guests, so now she just wanted to go home and blow the air conditioner. Moreover, don't think that you can do business anywhere with a car. She says that fat trucks are treated as mobile vendors and have to be applied for. Roadside parking bars or alleys will be parked and sold, which will attract the police to issue orders.

The management process was very hard, but she also made a lot of friends who were impossible to know before. By communicating and sharing with the guests, she heard many different stories, which made her feel that the job was very interesting. Looking to the future, Lu Kaizheng said that "Haolu Coffee" will continue to try more possibilities, such as mixing the ancient morning flavor, etc., and the long-term goal is to have a coffee shop of its own and continue to realize her coffee dream!

Source: Zhongshi Electronic News